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Applications of Big Data to Customer and Brand Protection, Upcoming Webinar Hosted by Xtalks
Tuesday, April 13, 2021

In this free webinar, the featured speakers will discuss what data is needed to effectively manage suppliers and products, and monitor food safety and quality in supply chains. Real-world examples of how data can be leveraged to protect customers and brands will be presented. The webinar will offer actions that can be taken when there is too little data or too much data, as well as the risks of inaction. The speakers will also share how to make the business case with stakeholders to get system funding.

TORONTO, April 5, 2021 /PRNewswire-PRWeb/ -- For large and fast-growing restaurant chains, retailers, grocers, convenience stores and hospitality businesses, the sourcing and delivery of safe and high-quality food can be complex and risky, and the price of failure can be high. One significant food safety issue can greatly impact the health and safety of consumers and brand reputation. But with the right supply chain technology and data, food safety and quality issues can be prevented.

Many brands still struggle with a lack of systems or system overlap. They struggle with duplicate data and/or gaps in information.

Register for this webinar to learn how data can be leveraged to improve supplier performance and compliance, how data can be used to monitor the consistency and quality of food production and how monitoring and mining data-like product complaints can all lead to improvements in your food safety and quality.

Join Jim Hardeman, Chief Product Officer, Director of Marketing, CMX; Denise Webster, Executive Food Industry Consultant, Food Brand Protection, LLC; and Chris Rice, EVP Operations, CMX, for the live webinar on Thursday, April 22, 2021 at 1pm EDT (10am PDT).

For more information, or to register for this event, visit Applications of Big Data to Customer and Brand Protection.


Xtalks, powered by Honeycomb Worldwide Inc., is a leading provider of educational webinars to the global life science, food and medical device community. Every year, thousands of industry practitioners (from life science, food and medical device companies, private & academic research institutions, healthcare centers, etc.) turn to Xtalks for access to quality content. Xtalks helps Life Science professionals stay current with industry developments, trends and regulations. Xtalks webinars also provide perspectives on key issues from top industry thought leaders and service providers.

To learn more about Xtalks visit
For information about hosting a webinar visit

Media Contact

Ayesha Rashid, Xtalks, +1 (416) 977-6555 x 272,


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