Comscore Receives Video Viewability Accreditation from Media Rating Council for Integrated Third-Party Measurement on Facebook and Instagram
Thursday, May 13, 2021
Accreditation marks new milestone for partnership that has given advertisers video viewability measurement free of charge
RESTON, Va., May 5, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has earned Media Rating Council (MRC) accreditation for its integrated viewability product for video on Facebook. Accredited impression and viewability metrics include video impressions served in Facebook mobile web and mobile app and Instagram mobile app newsfeed placements*. The viewability tool enables all Facebook advertisers to measure campaign video viewability based on the MRC Viewability Standard across Facebook's family of apps at no cost.
Advertisers value the ability to measure industry standard viewability because it allows them to evaluate the quality of their digital ad buys and ultimately optimize their marketing spend. Providing this capability without charge underscores Facebook's commitment to providing its advertisers with transparent measurement via trusted third-party measurement.
"Viewability remains one of the most important currencies of digital media measurement and is considered a foundational base level metric by advertisers to ensure trusted, transparent, and efficient investment in the media supply chain," said Nancy Beall, Executive Vice President, Comscore. "We are proud to have received MRC accreditation and look forward to continuing our work with Facebook to meet marketers' needs for transparency and verification."
"Advertisers rely on independent 3(rd) party products and solutions such as Comscore's integrated video viewability measurement service for Facebook's and Instagram's newsfeed placements," said MRC Executive Director and CEO George W. Ivie. "This accreditation provides them with important assurances that the measurements reported by Comscore based on its integration with Facebook's 1(st) party data feed meet MRC's rigorous requirements for video viewability."
Comscore offers viewability on Facebook as a free, self-service solution that provides viewability measurement across display, video, desktop and mobile on Facebook and Instagram. With best-in-class validation technology, this offering provides real-time third-party measurement for Facebook advertising campaigns allowing clients to optimize campaign viewability in-flight to achieve greater advertising success.
* Other Facebook or Instagram placements (Audience Network, in-stream video etc.) are not currently accredited by MRC at this time. As part of the Facebook Viewability integration, filtration for the reported activity is applied by Facebook prior to passing the data to Comscore. At this time, Comscore does not apply incremental IVT processes to the data supplied by Facebook and the data is reported at the Gross and Total Net (both General and Sophisticated IVT removed) levels. Facebook's filtration methodology utilized as part of this integration (both GIVT and SIVT) have been accredited by MRC.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, visit www.comscore.com.
Facebook® is a registered trademark of Facebook Inc.
View original content to download multimedia:http://www.prnewswire.com/news-releases/comscore-receives-video-viewability-accreditation-from-media-rating-council-for-integrated-third-party-measurement-on-facebook-and-instagram-301283774.html
SOURCE Comscore
|
|
|
|
|
 |
Energy Toolbase Launches Energy Storage Partnership with Sungrow to Support PowerStack 255CS and PowerTitan 2.0 | Jan 22, 2026
|
|
Einride and IonQ Partnership Uses Quantum Computing to Optimize the Logistics of Electric and Autonomous Freight | Jan 22, 2026
|
|
RS now offers Phoenix Contact's pioneering new NearFi technology | Jan 22, 2026
|
|
MetaOptics to Showcase Five Breakthrough Metalens-Powered Products at CES 2026 | Jan 22, 2026
|
|
SCAILIUM Debuts "AI Production Layer" to Overcome GPU Starvation and Slash AI Energy Waste | Jan 22, 2026
|
|
Hesai Recognized as the Only Lidar Company on Morgan Stanley's "Humanoid Tech 25" of Global Robotics Leaders | Jan 22, 2026
|
|
Quantum Art Raises $100 Million in Series A Round to Drive Scalable, Multi-Core Quantum Computing | Jan 22, 2026
|
|
AGS Devices Goes Live With CELUS Design Platform to Support Faster Electronics Design | Jan 22, 2026
|
|
No Assembly Required: Barrett Distribution Centers Powers Maxwood Furniture's West Coast DTC Expansion | Jan 22, 2026
|
|
VQ Capital Launches an AI-Driven Platform Engineered for the Next Generation of Investments | Jan 22, 2026
|
|
|
