|
Comscore and Viant Partner to Expand Cookie-Free Predictive Audiences Access
Thursday, June 24, 2021
RESTON, Va., June 16, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced a new partnership agreement with Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, on the successful integration of Comscore's entire contextual Activation suite into Viant's advertising software, Adelphic®. The contextual-based partnership enables Viant's advertisers to leverage Comscore's cookie-free targeting solutions, including brand protection, contextual relevance, keyword targeting, and Comscore's latest innovation, Predictive Audiences, which transforms audience targets into privacy-friendly contextual signals.
With this new agreement, Viant's customers will have access to Comscore's entire contextual Activation suite, which harnesses the power of Predictive Audiences. With Predictive Audiences, brands can continue to reach granular audiences aligned to their campaign goals based on TV viewership, OTT consumption, and consumer behaviors - all in a cookie-free environment. As the only provider in market able to provide a crosswalk between audience targets and privacy-friendly contextual signals, Comscore is excited to bring this capability to Viant's customer base.
"The world is already operating without third-party cookies, which is why we're excited to continue our partnership with Comscore to broaden advertiser accessibility to audiences within cookieless environments," said Jon Schulz, Chief Marketing Officer, Viant. "This recent integration with Comscore empowers brands and agencies looking for more options to deliver their messages via contextually-relevant environments."
"We're excited to expand this relationship with Viant to bring privacy-friendly targeting options across digital and CTV for their brands and agencies," said Lee Blickstein, VP Activation Solutions. "With the deprecation of cookies fast approaching, advertisers need to ensure they can continue to engage with their target audiences in the proper environments, and that's exactly what our contextual solutions deliver."
Comscore's Predictive Audiences mark the latest enhancement to Comscore's cookie-free solutions within the Comscore Activation suite, which helps advertisers reach audiences based on age and gender demographics and consumer behaviors in brand-safe, relevant contexts across desktop, mobile, and Connected TV.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, visit www.comscore.com.
About Viant
Viant® is a leading people-based advertising software company that enables marketers and their agencies to centralize the planning, buying and measurement of their advertising investments across most channels. Viant's self-service Demand Side Platform (DSP), Adelphic®, is an enterprise software platform enabling marketers to execute programmatic advertising campaigns across Connected TV, Linear TV, mobile, desktop, audio and digital out-of-home channels. Viant's Identity Resolution capabilities have linked 115 million U.S. households to more than 1 billion connected devices and is combined with access to more than 280,000 audience attributes from more than 70 people-based data partners. Viant is an Ad Age 2021 Best Places to Work award winner and the Adelphic DSP is featured on AdExchanger's 2021 Programmatic Power Players list. To learn more, visit viantinc.com and adelphic.com or follow us on Facebook, Twitter, Instagram, LinkedIn and YouTube.
View original content to download multimedia:http://www.prnewswire.com/news-releases/comscore-and-viant-partner-to-expand-cookie-free-predictive-audiences-access-301313372.html
SOURCE Comscore
|
|
|
|
|
|
 |
Energy Toolbase Launches Energy Storage Partnership with Sungrow to Support PowerStack 255CS and PowerTitan 2.0 | Jan 22, 2026
|
|
Einride and IonQ Partnership Uses Quantum Computing to Optimize the Logistics of Electric and Autonomous Freight | Jan 22, 2026
|
|
RS now offers Phoenix Contact's pioneering new NearFi technology | Jan 22, 2026
|
|
MetaOptics to Showcase Five Breakthrough Metalens-Powered Products at CES 2026 | Jan 22, 2026
|
|
SCAILIUM Debuts "AI Production Layer" to Overcome GPU Starvation and Slash AI Energy Waste | Jan 22, 2026
|
|
Hesai Recognized as the Only Lidar Company on Morgan Stanley's "Humanoid Tech 25" of Global Robotics Leaders | Jan 22, 2026
|
|
Quantum Art Raises $100 Million in Series A Round to Drive Scalable, Multi-Core Quantum Computing | Jan 22, 2026
|
|
No Assembly Required: Barrett Distribution Centers Powers Maxwood Furniture's West Coast DTC Expansion | Jan 22, 2026
|
|
AGS Devices Goes Live With CELUS Design Platform to Support Faster Electronics Design | Jan 22, 2026
|
|
1inch Named Exclusive Swap Provider at Launch for Ledger Multisig | Jan 22, 2026
|
|
|
|
