WebsiteGear Logo Log In
New User? Sign Up
About | Contact | FAQ
  Home News Technology Internet Security Tuesday, September 21, 2021 
Add Press Release News | News Feeds Feeds | Email This News Email

SparkPost New Deliverability Analytics Solution Improves Email Marketing Sends with Competitor Performance Benchmarking and Inline Seeding
Friday, July 30, 2021

Enhanced Deliverability and Analytics Capabilities Leverage the World's Largest Email Dataset, Surfacing Campaign Insights for the Enterprise

COLUMBIA, Md., July 22, 2021 /PRNewswire/ -- SparkPost today announced it has launched SparkPost Deliverability Analytics, reducing the time and effort it takes SparkPost sending customers to make fast, data-driven decisions that optimize email programs. Sending customers will be armed with data-based insights to triage email campaign performance issues early, and quickly respond to improve audience engagement. These new capabilities ultimately create more revenue opportunities from having a deep understanding of consumer engagement in the inbox, and empowers teams to make effective, timely and strategic decisions without having to comb through mountains of data.

Key capabilities of SparkPost Deliverability Analytics include:

    --  Automatic Inline Seeding for SparkPost senders - Easily configure and
        automatically seed marketing and transactional message streams allowing
        email professionals to set it and forget it; will automatically seed
        campaigns using the most up-to-date seedlist
    --  Comprehensive Deliverability Metrics - Monitor deliverability with
        enhanced metrics including inbox rate and spam rate, powered by trusted
        data sources. SparkPost senders have the additional advantage of seeing
        deliverability metrics right in line with sending metrics, to get the
        full picture of the email lifecycle in a single view
    --  Industry Benchmarking - Compare performance to industry peers and
        identify opportunities for improvement
    --  Blocklist Monitoring & Remediation - Reduce negative impacts on sending
        with instant alerts on blocklistings and guided, customized remediation
        steps. Understand the real-world impact based on your unique sending
    --  Unlimited Seeding - While most other providers limit seeding each month,
        SparkPost offers unlimited seeds for testing and gaining insight into

Delivering nearly five trillion commercial emails annually, SparkPost is the only platform that measures deliverability based on actual customer behavior, seed performance, and direct mailbox provider data. By streamlining data into a single view, teams become more effective and efficient in their jobs.

"With commercial email volumes growing every day, and ISPs constantly changing the rules and filters, email marketers are having a harder time ensuring their emails make it to the inbox," said Charlie Reverte, Chief Technology Officer at Sparkpost. "By improving deliverability analytics, SparkPost can help improve overall performance of email marketing campaigns, and gather important data that will give brands the edge to get the right content to the right people and drive success across all digital marketing efforts. Retention is the new acquisition in today's economic and privacy landscape, and our customers understand why email is the highest ROI channel for growing their businesses"

The SparkPost Deliverability Analytics solution is the latest in a string of email innovation investments, most recently its Taxi for Email acquisition. SparkPost's capabilities touch every part of the email professional's journey, from content design and development, to sending, to tracking performance and deliverability. This end-to-end approach maximizes efficiency while keeping costs streamlined for brands who have leaned into email, especially over the last year. Now, sending and tracking using SparkPost empowers brands to do more, faster, and with more clarity on best practices and bottlenecks.

SparkPost also recently announced its partnership with Salesforce, integrating its Inbox Tracker and Comprehensive Email Deliverability Analytics capabilities to Salesforce's Journey Building solution, available via the Salesforce AppExchange.

About SparkPost
SparkPost is the industry's most trusted email optimization platform. SparkPost helps senders reliably reach the inbox with powerful solutions to help them plan, execute and optimize their email programs. The SparkPost platform is powered by the industry's largest data network, a team of email experts to help brands elevate every aspect of their email program, and a security and compliance posture to support even the most regulated industries. SparkPost is the world's largest sender, delivering 40% of all commercial email - 4-5 trillion sends annually - and also boasts the world's largest data footprint to help enterprise-level brands make data-driven decisions to improve their email performance. The world's most sophisticated senders, including The New York Times, Zillow, Adobe and trust SparkPost to elevate their email. Learn more at or connect via Twitter, LinkedIn or the SparkPost blog.

Media Contact:
Carol Tong
PR for SparkPost

View original content to download multimedia:

SOURCE SparkPost

Email This News Email | Submit To Slashdot Slashdot | Submit To Digg | Submit To | News Feeds Feeds

Nav Cybint partners with CyberOps Training Academy to foster Texan cybersecurity talent | Sep 20, 2021
Nav Cognician Launches New Information Security Activation Program | Sep 20, 2021
Nav EarthLink Expands Customer Service Division with New U.S. Call Center | Sep 20, 2021
Nav Digital Medicine Society's Playbook Initiative Publishes Review of Digital Clinical Measures Research in JMIR | Sep 20, 2021
Nav Apcela Enables Enhanced Encryption for AWS GovCloud, Azure Government | Sep 20, 2021
Nav CUJO AI Protects 40 Million Households, Creates New Revenue Streams for Network Operators | Sep 20, 2021
Nav 8 Tips That Can Help Drivers Pay Affordable On Car Insurance Premiums | Sep 20, 2021
Nav iboss Named Security Cloud/SaaS Company of the Year by GlobeeĀ® Awards | Sep 20, 2021
Nav In Tether Hack, US$3.1 Million Worth of Cryptocurrency Stolen from Taiwanese Antique Dealer | Sep 10, 2021
Nav Global Homeland Security Market (2021 to 2026) - Industry Trends, Share, Size, Growth, Opportunity and Forecasts | Sep 10, 2021

Submit News | View More News View More News