WebsiteGear Logo Log In
New User? Sign Up
About | Contact | FAQ
  Home News Website Related Online Marketing Thursday, October 21, 2021 
Add Press Release News | News Feeds Feeds | Email This News Email

Gain a 360-degree View of Patients Living with MS in the United States with Social Listening
Tuesday, September 21, 2021

DUBLIN, Sept. 13, 2021 /PRNewswire/ -- The "Unlocking Patient Insights in Multiple Sclerosis with Social Listening" report has been added to's offering.

Gain a 360-degree view of patients living with MS in the United States.

The information contained in this 110-page report will help the reader to develop a deep understanding of how to support and connect with MS sufferers. It offers insight into how patients perceive the various treatment and management techniques associated with MS, and what drives them to consider a change in treatment.

The report explores key information areas, including:

    --  The leading themes driving online conversation around MS
    --  The patient journey - from appearance of symptoms to diagnosis,
        treatment and management
    --  Patient perceptions of Biologic Therapies
    --  A view of the leading informational needs
    --  Leading brands in the MS treatment space, their presence and use of
        social media channels, and the impact of their content
    --  The persona types emerging from the online discussion
    --  Key Online Influencers (KOI) on the subject of MS

Key Topics Covered:

    --  Executive Summary: Overview of the key findings and insights.
    --  Disease Area Overview: An overview of the social media discussion of MS.
    --  Biologics Deep-Dive: A view of online discussion around biologic
        therapies (referred to as "biologics"), with an increased focus on
    --  Search Behavior: A view of the most common Google searches around MS and
        leading biologics brands Ocrevus, Tysabri and Lemtrada.
    --  Patient Journey: An evaluation of the social media posts from patients,
        caregivers and HCPs to establish how the conversation evolves during
        each stage of the condition, from the first symptoms to treatment and
    --  Personas: We developed three digital personas who regularly appear in
        the online conversation - two patients and one caregiver.
    --  Pharma-Driven Content Audit: A view of the way in which pharmaceutical
        brands fit into the online conversation around MS.
    --  Influencer Analysis: We identified 30 leading Key Online Influencers
        (KOIs) in the MS social media conversation.

Companies Mentioned

    --  Bayer
    --  Biogen
    --  Celgene
    --  Genentech
    --  Novartis
    --  Sanofi
    --  Twitter
    --  Youtube

For more information about this report visit

Media Contact:

Research and Markets
Laura Wood, Senior Manager

For E.S.T Office Hours Call +1-917-300-0470
For U.S./CAN Toll Free Call +1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

View original content:

SOURCE Research and Markets

Email This News Email | Submit To Slashdot Slashdot | Submit To Digg | Submit To | News Feeds Feeds

Nav Invitation to Electrolux Q3 presentation | Oct 21, 2021
Nav Design Hub 360 Custom T Shirts & Apparel's New Web Tool Lets Customers Custom Design T-Shirts Online | Oct 21, 2021
Nav Cansoft Technologies is expanding their Digital Marketing Services to the Canadian East Coast | Oct 21, 2021
Nav Pittsburgh Agency shapes California's newest Cannabis brands | Oct 21, 2021
Nav Digital Summit Chicago 2021 for Marketers to Feature National and Local Experts Sharing Cutting-edge Tactics and Strategies | Oct 21, 2021
Nav Introducing Casa Concierge - An Innovative New Platform for Homeowners in Need of Home Renovations and Maintenance Services | Oct 21, 2021
Nav Whirlpool Corporation To Announce Third-Quarter Results On October 21 And Hold Conference Call On October 22 | Oct 21, 2021
Nav UNice Hair Provides Free Fast Shipping Wigs and Hair Extensions for Major Holiday Shipping Delays | Oct 21, 2021
Nav Invitation Letter to 2021 China-Central and North America International Trade Digital Expo | Oct 21, 2021
Nav Nikon Announces NIKKOR Z DX 18-140mm f/3.5-6.3 VR Lens; More Info at B&H Photo Video | Oct 21, 2021

Submit News | View More News View More News