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Global $8.9 Billion Women's Health App Market to 2028
Tuesday, September 21, 2021

DUBLIN, Sept. 13, 2021 /PRNewswire/ -- The "Global Women's Health App Market 2021-2028" report has been added to's offering.

The global women's health app market size is expected to reach USD 8.9 billion by 2028. The market is expected to expand at a CAGR of 19.0% from 2021 to 2028.

Increasing adoption of health apps, rising incidence of target disorders, and high smartphone penetration is expected to boost market growth during the forecast period.

Market players are introducing applications that are focused on a specific aspect of women's health. For instance, In October 2020, Health and Her Ltd. launched an app to support women during nine key symptoms of perimenopause and menopause. The app will analyze user symptoms and provide guidance regarding the supplements needed, and provide meditation guidance, sleep support video, and exercise routines.

There are various types of applications of health app in fitness and nutrition, menstrual health, pregnancy tracking and postpartum care, menopause, and disease management. To improve the efficiency of mobile applications key players are collaborating with health organizations. For instance, in May 2017, Glow Inc. collaborated with the National Institutes of Health for developing a model to predict the chances of a successful pregnancy.

Considering the benefits of mobile apps and their increasing popularity, investors are providing funds to key players for product innovation. Plackal Techno Systems Pvt. Ltd, Flo Health, Inc., and Clue are few market players who received funds for updating existing applications and launch of innovative applications.

Women's Health App Market Report Highlights

    --  The menstrual health segment dominated the market in terms of revenue
        share in 2020 and is expected to witness the fastest growth over the
        forecast period. The factors contributing to segment growth are product
        launch and increasing adoption of menstrual cycle tracking applications.
        Key industry players such as Fitbit and Apple are introducing apps to
        track menstrual cycles and predict ovulation period along with fertility
    --  North America held the largest revenue share in 2020 due to factors such
        as the growing adoption of digital technology. The COVID-19 pandemic is
        affecting women's health. For instance, pregnant women are facing
        challenges such as increased stress of contracting COVID-19, miss
        prenatal appointments due to restrictions on a visit to a healthcare
        center, and financial insecurity expected to increase the adoption of
        applications to meet the healthcare-related requirements
    --  In Asia Pacific, the market is expected to register the fastest growth
        over the forecast period and is driven by increased demand for health
        apps combined with the development of low-cost mobile technologies in
        countries such as Malaysia and Thailand
    --  The industry is also witnessing mergers, acquisitions, and product
        launches. For instance, in September 2019, Apple Inc. announced the
        launch of the Cycle Tracking app for the apple watch and iPhone. The
        application is designed to track fertility window, periods, and symptoms

Key Topics Covered:

Chapter 1 Report Scope and Objectives

Chapter 2 Methodology

Chapter 3 Executive Summary
3.1 Market Outlook
3.2 Segment Outlook
3.2.1 Type
3.3 Regional Outlook
3.4 Competitive Insights

Chapter 4 Market Variables, Trends & Scope
4.1 Women's Health App Market Dynamics
4.1.1 Market Driver Analysis Rising incidence of target disorders High smartphones penetration
4.1.2 Market Restraint Analysis Lack of data security
4.2 Women's Health App Market: Business Environment Analysis Tools
4.2.1 Porter's five forces analysis
4.2.2 PESTLE Analysis
4.3 Penetration & Growth Prospect Mapping
4.4 Women's Health App Market: Recent Trends and Advancements
4.5 Qualitative Analysis: Impact of COVID-19 on Women's Health App Market

Chapter 5 Women's Health App Market: Type Analysis
5.1 Women's Health App Market: Type Movement Analysis, 2020 & 2028
5.2 Women's Health App Type Market: Segment Dashboard
5.2.1 Fitness & nutrition
5.2.2 Menstrual health
5.2.3 Pregnancy tracking & postpartum care
5.2.4 Menopause
5.2.5 Disease management

Chapter 6 Women's Health App Market: Regional Analysis
6.1 Regional Movement Analysis & Market Share, 2020 & 2028

Chapter 7 Competitive Landscape
7.1 Recent Developments & Impact Analysis, By Key Market Participants
7.2 Company/ Competition Categorization (Key Innovators, Market Leaders, Emerging Players)
7.3 Company Market Position Analysis (Market Presence, Product Portfolio, Strategic Initiatives)
7.4 List of Few Women's Health App Providers
7.5 Company Profiles

    --  Flo Health, Inc.
    --  Clue
    --  Apple Inc.
    --  Glow, Inc.
    --  Google Inc.
    --  Withings
    --  Fitbit, Inc.

For more information about this report visit

Media Contact:

Research and Markets
Laura Wood, Senior Manager

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SOURCE Research and Markets

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