WebsiteGear Logo Log In
New User? Sign Up
About | Contact | FAQ
  Home News Website Related Website Development Thursday, October 21, 2021 
Add Press Release News | News Feeds Feeds | Email This News Email

JCPenney and Metrical Collaborate on Predictive AI to Accelerate Retail Transformation
Tuesday, September 21, 2021

Real-Time, Targeted Engagement Delivers Value Across Customer Journey

EL CERRITO, Calif., Sept. 13, 2021 /PRNewswire-PRWeb/ -- JCPenney has partnered with Metrical to help drive their e-commerce transformation and improve the customer experience. After deploying Metrical's predictive AI, JCPenney has seen extremely positive results including a 40% increase in new cart creation, an 18% reduction in cart abandonment, and a 10% improvement in revenue on targeted visits.

"Helping customers in their online shopping journey is a major advantage in today's online retail market," said Richard Adams, VP of Digital Experience, JCPenney. "We partnered with Metrical's predictive AI to give us the ability to better understand our shopper's online journey in real time, enabling us to deliver an improved customer experience."

Feeding billions of data points into a series of unique behavioral models, Metrical is able to understand what will help the shopper in their purchase decisions - whether it's a special opportunity, a substitute product or an additional service - whatever adds value in the mind of the customer.

"Every retailer is looking for an 'edge' to boost their profitability while providing a memorable shopping experience," said retail analyst and bestselling author Steve Dennis ( Remarkable Retail: How to Win & Keep Customers in the Age of Disruption , LifeTree Media, 2021). "The beauty of Metrical's predictive AI is that it sits quietly in the background, observing customers' behavior and at the precise moment in time- when it predicts someone is going to leave the site, it makes a recommendation that moves the shopper along the ideal customer journey toward purchasing."

"With all the disruption taking place in digital, we see retailers getting lost in the technological choices facing them." explained Zabe Agha, Founder and CEO of Metrical. "Our focus is squarely on helping retailers cut through the noise so they can apply leading-edge capabilities, such as AI, not only to improve their business results and enhance customer lifetime value, but also drive attributable incremental revenue."

About JCPenney
JCPenney proudly serves customers at more than 650 stores across the United States and Puerto Rico and at the Company's flagship store, JCPenney is one of the nation's largest retailers of apparel, home, jewelry, and beauty merchandise with a growing portfolio of private and national brands. Guided by the Golden Rule, JCPenney employs more than 50,000 associates worldwide and has served customers for over 119 years, playing a vital role in the communities it serves. For additional information, please visit and follow JCPenney on Facebook, Instagram, and Twitter.

About Metrical
Metrical ( is the leading provider of predictive shopper engagement solutions that increase online cart creation and conversion rates, improve customer loyalty and drive increased revenue. Their AI-based software enables retailers to optimize their digital funnel by predicting customer behavior, engaging customers in real-time, and enhancing their overall experience.

Media Contact

Jim Warner, Metrical, +1 (770) 663-8803,

Rameet Kohli, Metrical,

SOURCE Metrical

Email This News Email | Submit To Slashdot Slashdot | Submit To Digg | Submit To | News Feeds Feeds

Nav 2020's Promob Software Solutions Announces Acquistion of Focco Management Solutions | Oct 21, 2021
Nav TSRgrow Expands GROWHub(TM), A Solution for Smarter Growing | Oct 21, 2021
Nav Blackbird wins Best Mobile Video Solution at 2021 Streaming Media European Readers' Choice Awards | Oct 21, 2021
Nav TransPerfect Technology Platform Selected By 2-1-1 Arizona To Automate Launch And Maintenance Of Spanish Website | Oct 21, 2021
Nav Project Venkman launches to transform enterprise loyalty programs through blockchain, NFT technology | Oct 21, 2021
Nav IBM Commits to Skill 30 Million People Globally by 2030 | Oct 21, 2021
Nav Tripadvisor to Host Third Quarter 2021 Conference Call on November 9, 2021 | Oct 21, 2021
Nav Daiya Launches New Foodservice Website As Demand for Plant-Based Options Soars | Oct 21, 2021
Nav PlayDapp Leads the way in Play-to-Earn games Launching P2E Server for 'Along with the Gods' with pre-registration | Oct 21, 2021
Nav Audio Eyewear Gets A Much-Needed Makeover With New Soundcore Frames | Oct 21, 2021

Submit News | View More News View More News