August Launches as a Strategic Communications Advisory Firm
Thursday, October 21, 2021
LOS ANGELES and NEW YORK, Oct. 13, 2021 /PRNewswire/ -- August ("August" or the "Firm") announced today its launch as a strategic communications advisory firm established on the core belief that excellence in client service is achieved when individuals with specialized talent and subject matter expertise are empowered to focus on what they do best. August will deliver thoughtful and tailored communications strategies with a multi-disciplinary approach built on the foundations of authentic narrative development, deeply analytical engagement, and diligent execution.
August's core practice areas reflect the experience of its professionals:
-- Crisis Management
-- Litigation and Investigations
-- Financial Restructurings and Chapter 11 Cases
-- Blockchain, Digital Assets, and Fintech
-- Discrimination, Bias, and Diversity
-- Corporate Positioning and Reputation Management
"The world is becoming increasingly polarized, and now--more than ever--what, when, and how you communicate is critical to preserving and creating value and protecting reputation," said Steven Goldberg, Chief Executive Officer. "We founded August on the conviction that the best way to achieve excellence in helping clients tell their stories during their times of greatest need is by cultivating a team with deep expertise and empowering individuals to do their best work. We are dedicated to creating an environment that offers our people fulfilling development and growth opportunities that will set them up for success in their professional careers and in their personal lives."
"I am excited to be joining this outstanding group of professionals who are committed to delivering results for clients that support business objectives, mitigate reputational harm, and preserve value," said Ellen Davis, Senior Managing Director and Head of the Crisis and Litigation Practices. "I have had the privilege of honing my skills as a strategic advisor alongside some of the most talented practitioners in the business, and this new firm represents an opportunity for me to deploy those skills in a collaborative environment that will draw upon each of our specialized areas of expertise, ensuring the best outcomes for our clients."
August's founding team includes:
-- Steven Goldberg, Chief Executive Officer and Head of the Financial
Restructuring Practice - Mr. Goldberg is a former corporate attorney and
brings 20 years of experience advising clients on many of the most
complex legal issues, crises, and financial restructurings of the past
two decades. He has highly specialized skills in developing
communications strategies that balance reputational and legal
objectives. His training and practice as an attorney taught him the
value of gathering facts, anticipating issues, and applying a
multi-disciplinary approach to strategic communications.
-- Ellen Davis, Senior Managing Director and Head of the Crisis and
Litigation Practices - Trained as an attorney, Ms. Davis has been
recognized by Chambers and Partners as a top-tier strategic advisor who
has advised clients on high-profile, high stakes litigation and other
crises. Her practice is informed by decades of experience in government,
news media, and strategic communications.
-- Steve Ginsburg, President and Head of the Diversity, Bias, and
Discrimination Practice - Mr. Ginsburg is an attorney, spokesperson, and
leading practitioner who specializes in preparing for and responding to
incidents of bias and discrimination. He joins August from the
Anti-Defamation League (ADL) where he helped manage crises by building
trusted relationships with and among educators, activists, law
enforcement, elected officials, philanthropists, and business leaders.
He is regularly consulted by media, elected officials, and corporate
executives on how to address issues of diversity.
-- Beau Falgout, Managing Director and Head of the Healthcare Practice -
Mr. Falgout brings differentiated, in-house healthcare expertise gained
during his strategy and M&A roles at Medtronic. He has designed
direct-to-patient marketing campaigns, led M&A integration
communications, and developed internal communications strategies - all
with an eye toward compelling and empathetic narrative development. As
an external communications advisor, he has served clients across the
healthcare sector involved in crises, M&A, and regulatory disclosure
issues, as well as in investor relations and corporate positioning
-- Nate Johnson, Managing Director and Head of the Blockchain, Digital
Assets, and Fintech Practice - Mr. Johnson has more than eight years of
public relations and strategic communications experience, during which
he has helped some of the biggest names in tech and other industries
navigate their most critical inflection points. His expertise includes a
focus on blockchain and digital assets. As an avid member of the crypto
community since 2014, he brings a deep and nuanced understanding of the
space, its key players, and the technology driving it.
-- Jenny MacMichael, Director, Chief of Staff, and Head of Employee
Development and Empowerment - Ms. MacMichael has more than five years of
experience in strategic communications and takes a thoughtful,
analytical approach to narrative development to help clients achieve key
objectives. She is an advocate of proactive team member development and
is a firm believer in the significance of fostering diversity, equity,
inclusion, and belonging to strengthen the firm and client results.
-- Tierney Anderson, Associate and Assistant Chief of Staff - Ms.
Anderson's experience in strategic communications and nonprofit
fundraising has given her an appreciation for organizations that use
their platforms to "do well by doing good." She recognizes that client
results are most successful when they are the product of collaboration,
inclusion, and integrity. Tierney has provided support to clients
involved in a wide range of special situations and key inflection
points, including complex crises, litigations, IPOs and SPAC
transactions, cybersecurity matters, and long-term corporate positioning
"Our objective is to guide our clients through frequently uncharted territory with steady, thoughtful, and dynamic counsel," said Mr. Johnson. "I'm excited to bring that to bear in the blockchain and digital assets space. This highly technical, digitally-native industry has given rise to a host of unprecedented communications challenges and regulatory scrutiny. We intend to leverage our deep industry experience to help companies and organizations effectively communicate the value proposition of their technologies, navigate regulatory concerns, and achieve mainstream adoption."
"One of the most difficult challenges facing leaders and organizations in today's social and political environment is how to understand and authentically communicate about issues of diversity, bias and discrimination," said Mr. Ginsburg. "These are emotionally charged, often divisive, and always delicate matters. Effective responses are swift, empathic, and deliver meaningful change - anything less is likely to further alienate stakeholders. I am thrilled to be part of the August team and look forward to helping our clients develop and implement best-in-class communications strategies that promote diversity, equity, and inclusion and protect and strengthen reputation, brand, and value."
The August team is based in Los Angeles and New York, and the Firm has capabilities to serve clients across North America. The Firm also plans to establish a presence in the Dallas-Ft. Worth area in 2022.
August is a specialized strategic communications advisory firm based in Los Angeles and New York that advises clients on matters in several specific areas based on the unique expertise of the professionals in the firm, including: crisis management; litigation and investigations; financial restructurings and Chapter 11 cases; diversity, bias, and discrimination; blockchain, digital assets, and fintech; healthcare; and corporate positioning and reputation management. For more information, please visit www.AugustCo.com.
Steven Goldberg/Ellen Davis/Nate Johnson
View original content to download multimedia:https://www.prnewswire.com/news-releases/august-launches-as-a-strategic-communications-advisory-firm-301399330.html
SOURCE August LLC
||Introducing Microsoft Teams Essentials | Dec 9, 2021
||Diversis Capital Announces Acquisition of Fishbowl | Dec 9, 2021
||Global Private Wireless, Neutral Hosting, and 5G Densification Markets Report 2021: 5G Subscriptions Within Public Networks will Exceed Private Through 2026 | Dec 9, 2021
||Cloudbazaar 2021 Brings Together Internet Leaders To Discuss The Future Of E-commerce | Dec 9, 2021
||gotomyerp Co-founder And CEO, Robert Eppele, Has Been Named One of the 10 Best Inspiring Leaders of the Year 2021 by CIO Bulletin | Dec 9, 2021
||Dreamscape Immersive and Zoe Immersive Partner to Simplify 3D Creation for Collaborative Virtual Reality Experiences | Dec 9, 2021
||MRC Live & Alternative and Powerball Reveal Five Finalists of "Powerball First Millionaire of the Year" Promotion | Dec 9, 2021
||Cloudbazaar 2021 Brings Together Internet Leaders To Discuss The Future Of Ecommerce | Dec 9, 2021
||Rehmann to Host Eighth Annual Cybersecurity Conference | Dec 9, 2021
||Egypt Data Center Market Size by Investment to Reach USD 379 Million by 2026 - Arizton | Dec 9, 2021