WebsiteGear Logo Log In
New User? Sign Up
About | Contact | FAQ
  Home News Technology Software Products Friday, January 21, 2022 
Add Press Release News | News Feeds Feeds | Email This News Email

getWizer Launches Real-Time Automated Data Cleansing Tool To Eliminate 'Dirty' Data From the Research Process
Wednesday, December 8, 2021

By replacing time consuming and expensive manual data cleansing processes, getWizer's quick, cost effective, automated solution ensures research data constantly meets the highest quality standards.

NEW YORK, Nov. 30, 2021 /PRNewswire/ -- getWizer, an automated, fully tailored consumer insights platform, now enables market researchers to constantly utilize real-time automated data cleansing throughout the data collection process.

This latest unique feature to the getWizer platform uses artificial intelligence algorithms to deploy a mix of approaches, including natural language processing, to analyze text in open-ended responses for relevancy and readability. The algorithm automatically identifies problematic data, such as curse words, typos and gibberish, detects suspicious answer patterns, response inconsistencies, and removes 'speeders' -- respondents who finish the survey too quickly to provide quality answers.

Real-time data cleansing using advanced algorithms sets getWizer apart from other available solutions making it unique when it comes to ensuring data quality. This means that when data is available within the getWizer platform it will be immediately ready to analyze and run statistics on.

This data cleansing process also works for image-based responses using machine vision algorithms to examine the content of images uploaded by respondents before automatically tagging and categorizing them.

"Data quality in market research is a big issue," says Alon Ravid, Co Founder & CEO. "Bad or 'dirty' data undermines the validity of the entire research dataset and any insights derived from it. getWizer's real-time automation of data cleansing assures quality, lowers cost, eliminates the need for manual labor and reduces overall time-in-field."

This new innovative data cleansing tool joins several other recent additions to the getWizer platform, strengthening its position as the one-stop-shop consumer research platform. getWizer replaces slow, labor-intensive manual research tasks, to automate the entire research process. With getWizer's latest new tool, users can access quick, cost effective and consistently clean research data automatically filtered to ensure the optimization of research insights.

About getWizer

getWizer is a fully tailored Consumer Insights platform that optimizes and automates the market research process, utilizing best-of-breed research technologies and tools. getWizer's software and team of experts frees the insights team to focus on delivering better consumer insights that ignite smarter decision making. getWizer is backed by Nielsen and counts among its customers brands such as Reebok, Wilson Sporting Goods, Playtika and Next Insurance. For more information visit

For more information please contact:
Roni Dagan

View original content:

SOURCE getWizer

Email This News Email | Submit To Slashdot Slashdot | Submit To Digg | Submit To | News Feeds Feeds

Nav Global Human Gene Sequencing Markets, 2021-2022 & 2025 - Plummeting Costs for Genome Sequencing is Creating a Gold Rush | Jan 21, 2022
Nav ICP DAS Partners with IoT Software Provider Exosite to Introduce "ExoWISE" Solution | Jan 21, 2022
Nav 2021 a Year of Record Growth for McLeod Software, New Product Release Continues their Commitment to Operations Excellence and Productivity for Customers | Jan 21, 2022
Nav Xait acquires leading French proposal software company | Jan 21, 2022
Nav Frost & Sullivan Recognizes MCM Telecom as a Leader in Mexico and Latin America in the Unified Communications as a Service Corporate Sector | Jan 21, 2022
Nav Ricoh Europe enhances its Digital Mailroom solution with Intelligent Data Capture from ancora Software | Jan 21, 2022
Nav WorkJam and VMware Connect to Deliver a Frontline Experience Like No Other | Jan 21, 2022
Nav Outlook on the Payment Security Global Market to 2030 - Untapped Potential of Emerging Economies Presents Opportunities | Jan 21, 2022
Nav Device Authority and Trusted Objects announce end-to-end software security solution for all Edge IoT devices | Jan 21, 2022
Nav Mobile Application Market to Value US$ 717 Bn by 2030; Notes TMR Study | Jan 21, 2022

Submit News | View More News View More News