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Aki Technologies Enables Data-Driven Personalized Advertising To Better Target Spirits Buyers with ReserveBar
Thursday, December 9, 2021
First-of-its-kind retail media partnership between personalized advertising leader and luxury spirits marketplace promises improved advertising performance, thanks to shopper data enhancements.
SAN FRANCISCO, Dec. 1, 2021 /PRNewswire-PRWeb/ -- Aki Technologies, the leader in moment marketing and personalized advertising, and ReserveBar, the established leader in luxury and super-premium spirits e-commerce, today announced an official partnership giving brands the ability to deliver dynamically personalized digital advertisements to targeted spirits buyers. ReserveBar's unique first-party analytics inform each advertisement's personalized elements, including on-site data, transaction data, and shopper preferences. The promotions run in moments when the message will be most relevant to the premium spirit shopper's current mindset and need state--for example, when they are looking for a premium gift in a holiday-shopping moment.
"We understand the challenges that advertisers face today in marketing beverages digitally, and there's a significant untapped potential to connect with our customers," said Brian Mehta, CMO of ReserveBar. "We respect Aki's unique ability to reach consumers at particular moments, such as when they are looking for a special gift or celebrating a special occasion, and our partnership will help advertisers maximize their digital spend."
As published by Path to Purchase Institute in September 2021, top-shelf brand Westward Whiskey tested how dynamically personalized advertising would resonate with audiences interested in buying premium spirits. The study found that the variation group who saw Westward Whiskey's personalized advertisements were up to 44% more engaged than the control group who saw non-personalized ads.
"We have seen strong campaign results working with Aki Technologies and are excited to capitalize on the opportunities that this new relationship with ReserveBar brings," said Richard Black, CMO of Westward Whiskey. "This collaboration should allow us to connect even more effectively with our premium spirits audience moving forward, something we are constantly looking for innovative ways to do."
The announcement follows Aki Technologies making headlines for powering two other retail media networks, one in April and the other in July 2021. Shortly after, Inmar Intelligence acquired Aki in October 2021. This ReserveBar partnership continues to elevate Aki as a leader in retail solutions, and this is the first Aki partnership focused solely on premium spirits.
About Aki Technologies
Aki Technologies empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising. With four personalization patents, Aki's award-winning technology dynamically tailors ads in the moment based on region, weather, buying preferences, and other historical and present factors. This ensures a more relevant ad experience that drives stronger campaign results. To learn how Aki's personalized mobile, CTV, desktop and DOOH campaigns can help you reach your marketing goals, visit http://www.a.ki.
About ReserveBar
Founded in 2013, ReserveBar is the established e-commerce leader in rare, luxury, and ultra-premium spirits, specializing in customization, personalization, and innovative gifting. In addition to its content-rich, on-brand experience, ReserveBar specializes in new and limited edition products, celebrity brands and is the go-to platform for new launches. ReserveBar is a destination for today's modern, convenience-driven adult shopper, delivering the most curated offerings to enthusiasts across the United States. ReserveBar is a technology platform at its core, utilizing cutting-edge software, analytics, and an exceptional retail network to deploy solutions that simplify the compliant purchase of beverage alcohol on ReserveBar.com, as well as numerous partner sites, including spirits brands, publishers, e-commerce partners, and gifting platforms. For more information, please visit http://www.reservebar.com.
Media Contacts:
ReserveBar: ReserveBar@BerkCommunications.com
Aki Technologies: diane@wordplayagency.com
Media Contact
Diane Anderson, Word Play, +1 4152549086, diane@wordplayagency.com
Twitter, Facebook
SOURCE Aki Technologies
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