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Stagwell Media Network Announces Executive Leadership to Spearhead Investments, Partnerships & Client Experience
Thursday, December 16, 2021
Global network appoints Jon Schaaf, Shannon Pruitt, and Rick Acampora to deliver an evolved future-facing strategy that drives innovation, scale, efficiencies, and differentiation across clients and partners.
NEW YORK, Dec. 8, 2021 /PRNewswire/ -- Stagwell Media Network, part of Stagwell (NASDAQ: STGW) Inc, today announced expanded leadership to further evolve the agency's investment profile, with a focus on partnerships, innovation, investment models, and accountability to help clients navigate changes in the media landscape and fuel market-leading growth.
Noted appointments include:
-- Jon Schaaf, Global Chief Investment Officer: With over 20+ years of
experience at major holding companies (including Omnicom, Publicis, and
GroupM), Jon has expertly led the development of omnichannel investment
strategies for some of the world's largest advertisers, as well as
created cutting edge partnerships with the global publisher community.
Jon will lead the creation and management of the investment group,
overseeing strategy and activation across Stagwell Media Network clients
globally.
-- Shannon Pruitt, Global Chief Content Officer: Shannon is a 20+ year
industry leader with deep agency, publisher, and brand-side experience.
Having been in former roles at Dentsu's The Story Lab, Carat, Warner
Brothers, as well as CMO of The Honest Company, she has helped some of
the world's leading companies connect with consumers in ever-and-rapidly
changing economic, cultural, and media environments. In this new role,
Shannon is responsible for developing innovative content, media, and
publisher relationships that deliver integrated experiences across the
network for Stagwell Media Network clients to drive measurable value and
business outcomes.
-- Rick Acampora, Global Chief Client Officer: With experience across a
plethora of agencies and brands, including GroupM, MEC/Wavemaker, UM,
and Publicis, Rick has built, maintained, and applied the practice of
client leadership for some of the world's most recognizable brands. Rick
led the product unification and transformation for the merger of MEC and
Maxus to form Wavemaker and ensured expansion for both their clients and
the agency resulting in the two most significant growth years in
MEC/Wavemaker's history. At Stagwell Media Network, Rick will
collaborate across the client and agency teams to create indispensable
partnerships that drive innovation and results while also enabling our
people to continuously progress as leaders.
"This team has invaluable experience in creatively developing and activating forward-thinking strategies and partnerships that deliver meaningful growth for businesses," said James Townsend, Global CEO of Stagwell Media Network. "Together, and with the expansive Stagwell community, they will collaborate with publishers and media partners to construct opportunities that our agencies can uniquely bring to our clients."
Stagwell Media Network is home to more than 2,500 experts with an expansive global footprint across 40 offices in 20 countries, managing close to $5 billion in media. The network creates an exciting environment for a new era of marketing talent, bringing together world-class omnichannel media, analytics, technology, and consulting expertise.
"The formation of the Stagwell Media Network was an intentional and proactive approach to ensuring we enable collaboration that helps deliver on our vision of being the challenger brand offering an alternative to the status quo," said Stagwell's president Jay Leveton. "Our continued investment in this team and community underscores the importance of how we intend to create new opportunities for our clients, partners, and the market."
Additional leadership and organizational details will be announced in the coming weeks. These investments will drive increased collaboration across the entire media and creative portfolio in Stagwell.
About Stagwell Media Network
Stagwell Media Network is a group of leading multichannel agencies including Assembly, MMI Agency, Media Kitchen, and Grason, creative consultancy GALE, B2B specialist Multiview, transcreation agency Locaria, and travel and media experts Ink. The network offers marketers a more dynamic partner for global B2B and B2C solutions spanning data, technology, media, and creativity aimed at accelerating business growth for brands worldwide.
About Stagwell Inc.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Contact: Beth Sidhu
beth@stagwellglobal.com
202-423-4414
View original content to download multimedia:https://www.prnewswire.com/news-releases/stagwell-media-network-announces-executive-leadership-to-spearhead-investments-partnerships--client-experience-301440179.html
SOURCE Stagwell
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