Is Brick-And-Mortar Retail Dead? 4 eCommerce Experts Weigh In On The Future Of Retail [DesignRush QuickSights]
Tuesday, December 28, 2021
In the US, consumers will spend $933.30 billion on eCommerce. It is a 17.9% increase when compared year-over-year. Brick-and-mortar also grew by 6.3% in 2021 - its highest growth rate since 2011. As such, eCommerce development companies are keeping a close eye on the future of brick-and-mortar retail.
NEW YORK, Dec. 20, 2021 /PRNewswire-PRWeb/ -- DesignRush, a B2B marketplace connecting brands with agencies, leveraged its 11,000-agencies-strong network for quick insights - or "QuickSights" - on the future of brick-and- mortar retail in relation to eCommerce.
1. DEPENDING ON THE PRODUCT, BRICK-AND-MORTAR MIGHT NOT BE NECESSARY
According to Dennis Lewis, owner of Mad Icarus Media, various applied technologies make purchases easier without the need to experience the actual product.
"With high-quality pictures, 360-degree videos, build-your-own customization options and live chat features, eCommerce has captured, and at times exceeded the in-person retail experience," said Lewis. "If there's no need to touch, taste or smell a product, a brick & mortar [store] is no longer required to be successful."
2. AN ONLINE PRESENCE CAN HELP PROMOTE LOCAL STORES
As per Tanner Rankin, Amazon Consultant at Source Approach, locating products locally is now easier and small business supporters know that.
"In my experience, brick-and-mortar is not dead, as they can capitalize on letting their customers know online that their products are available locally, such as in Google Shopping," said Rankin. "What's more, a growing number of consumers are interested in supporting small and local companies. This creates an opportunity to get the word out locally to bring foot traffic into the store."
3. THE IN-STORE AND ONLINE SHOPPING EXPERIENCE SHOULD BE CONSISTENT
CTO at Simplix Innovations, Ahmed Elghobashy, said that eCommerce complements on-site stores, especially if they make their online presence feel live as well.
"Brick-and-mortar retail stores are not dead, they are just evolving," said Elghobashy. "Retailers that focus on making their in-store experiences true to the online ones will be the ones that succeed. In fact, eCommerce has actually led to more brick-and-mortar stores opening, not less. So, the answer is a resounding no."
4. BRICK-AND-MORTAR IS FAR FROM DEAD; E-COMMERCE KEEPS IT ALIVE
As Benjamin Gievis, founder and CEO of Storyzee said, eCommerce is closely linked to in-store retail.
"It's obvious that the global context and the booming of digital uses have accelerated the penetration rate of eCommerce dramatically," said Gievis. "Nevertheless, I think that traditional retail is far from dead, [as] it forms a virtuous and essential couple with [the] eCommerce channel."
To help businesses increase their online sales, DesignRush released the December list of the top eCommerce development companies:
1) Mad Icarus Media - madicarusmedia.com
Expertise: Marketing Strategy, eCommerce Development, PPC Advertising and more
2) SEOSQA - seosqa.com
Expertise: Website Management Outsourcing, eCommerce Development and more
3) Source Approach - sourceapproach.com
Expertise: eCommerce Development, Amazon Consultancy, and more
4) Ace Infoway - aceinfoway.com
Expertise: Platform Migration, Product Engineering, eCommerce Development and more
5) CBK Digital Marketing - cbkmarketing.com
Expertise: eCommerce Development, Analytics & Data, Content Marketing and more
6) Deyo Digital - deyodigital.com
Expertise: B2B SEO, eCommerce Development and more
7) Simplix Innovations - simplixi.com
Expertise: eCommerce Development, Bootstrap development, UI/UX Solutions and more
8) Agency onethree - agencyonethree.com
Expertise: Social Media Strategy, eCommerce Development, Email Marketing and more
9) Storyzee - storyzee.com
Expertise: Web Content Creation, Corporate Video, eCommerce Development and more
10) LinkSture Technologies - linksture.com
Expertise: Magento Development, Shopify Development, WooCommerce Development and more
11) ?i?n?v.nz - pianov.nz
Expertise: SEO Services, Growth Planning, eCommerce Development and more
12) Staiir Social Media Marketing - staiirsocialmedia.com
Expertise: Social Media Management, eCommerce Development, Email Marketing and more
Brands can explore the top eCommerce companies by location, size, average hourly rate and portfolio on DesignRush.
About DesignRush:
DesignRush.com is a B2B marketplace connecting brands with agencies through expert reviews and agency ranking lists, awards, knowledge resources and personalized agency recommendations for vetted projects.
Media Contact
Srdjan Rokvic, DesignRush, 8008565417, srdjan@designrush.com
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