Nacelle Debuts Data Orchestration Platform for Headless Commerce at NRF 2022
Wednesday, January 26, 2022
Using Nacelle, retailers on major commerce platforms like Salesforce, Adobe and BigCommerce can compose a custom eCommerce tech stack
NEW YORK, Jan. 18, 2022 /PRNewswire-PRWeb/ -- Nacelle, the data orchestration platform for truly headless commerce, today announces that it supports out of the box connectivity for all major eCommerce platforms including: Adobe Commerce, Salesforce Commerce, and BigCommerce. The company made the announcement at NRF 2022.
Digital shopping experiences are more important than ever and retailers need to leverage the latest technology to meet customer expectations. Nacelle's data orchestration platform enables the adoption of a modern eCommerce stack that is easy, fast, and future proof. Using Nacelle, retailers and brands can harness the new wave of headless commerce - and flexibly adapt to technological and behavioral changes - by composing a solution that fits their specific needs.
In the traditional eCommerce stack, tools for building a storefront-merchandising, promotion, page and layout management, orders, fulfillment-are all packaged together in "the monolith." Users are often stuck with tools or systems that they do not need; don't suit their business model; or are not best in class. This can result in a shopping experience that doesn't meet the needs of today's consumer for speed and personalization.
"We are working with retailers and brands to future-proof their eCommerce stacks," said Brian Anderson, founder and CEO of Nacelle. "The goal of headless commerce is to meet shoppers' expectations for speed, personalization, and innovation. To achieve this, merchants need to deploy a modern commerce approach and the technology that best suits their specific needs. Nacelle enables this transformation."
Nacelle offers a data orchestration platform that empowers brands and retailers to complete the first step on the road to composable commerce - the development of a progressive web application as their digital storefront. With Nacelle, developers have one access point to all data from connected systems - including their existing commerce platform. They use a unified API to build a bespoke shopping experience using modern frameworks like Vue or React.
Nacelle's completely managed, event-based system ensures that data flows in a consistent and timely fashion among all the components of a merchant's headless architecture. Without it, headless projects are bogged down while developers build out point-to-point integrations that are fragile and costly to maintain. The new out-of-the box connectivity to major commerce platforms accelerates headless projects' time-to-value and reduces the total cost of ownership.
"Businesses don't know where business will be in a few years, but Nacelle can help them adapt to changes quickly," added Anderson. "Our customers are able to cut their initial development times in half and move on to developing new shopper-facing features that differentiate their experiences - that's the promise of truly headless commerce."
About Nacelle
Nacelle is a venture-backed technology company that empowers brands and retailers to transform digital experiences with headless commerce. Founded in 2019, Nacelle is 100% remote. Innovators and industry disruptors like FTD, Ilia Beauty and Boll & Branch use Nacelle to accelerate site performance, developer productivity and their overall ability to innovate and compete. It is backed by Tiger Global, Inovia Capital, Index Ventures, Accomplice, Lerer Hippeau, High Alpha and Silas Capital. To learn more visit http://www.nacelle.com.
Media Contact
Lisa Langsdorf, GoodEye Public Relations, +1 646-828-7415, lisa@goodeyepr.com
SOURCE Nacelle
|
|
|
|
|
 |
Asetek - Mandatory Notification of Trade | Jan 22, 2026
|
|
BC.GAME to Host "Stay Untamed" Night During Abu Dhabi's Packed Web3 Summit Week | Jan 22, 2026
|
|
Tomorrowland Brings the Magic to Shanghai for a Spectacular First Indoor Edition in China | Jan 22, 2026
|
|
Rent Manager Earned Best Real Estate Software Product Award and Multiple Review Badges from G2 Platform | Jan 22, 2026
|
|
Auburn University's Applied Research Institute Expands Advanced Manufacturing Capabilities with CF3D Enterprise Cell | Jan 22, 2026
|
|
California Divorce Mediation Center Unveils Modern Website Redesign | Jan 22, 2026
|
|
AMPERA ANNOUNCES LOCATION FOR GLOBAL HEADQUARTERS | Jan 22, 2026
|
|
Gemmy Alerts Customers: Fake Websites Target Holiday Decorators | Jan 22, 2026
|
|
AMPLIFY Named Finalist in Three Categories at the 2026 Golden Gavel Awards | Jan 22, 2026
|
|
Culture and tourism sectors thrive in Xiamen | Jan 22, 2026
|
|
|
