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Classy Launches New Digital Tools for Nonprofit Customers
Friday, March 25, 2022
From payment integrations to advanced analytics, these new products available to Classy customers will improve the online giving experience
SAN DIEGO, March 24, 2022 /PRNewswire/ -- Classy, a giving platform that enables nonprofits to connect supporters with the causes they care about, is announcing a number of new product launches for its nonprofit customers. These new initiatives are part of Classy's continued efforts to create the most innovative fundraising technology while constantly improving the donor experience so nonprofits can drive more impact for the critical causes and communities they support.
As part of the company's commitment to simplifying giving, Classy's product enhancements include:
-- Venmo Integration: Launching today, nonprofits can now activate Venmo as
a payment option within Classy Pay, Classy's proprietary payment
solution. Venmo is the latest payment option within Classy Pay, which
also includes PayPal, credit card, ACH bank transfer, and digital
wallets. Offering donors the payment options they prefer can help
increase conversion by appealing to new donor segments. In the case of
Venmo, Classy's Why America Gives report found that Venmo is the
preferred digital wallet of Millennials and Gen Z. Because Venmo is
integrated directly into Classy Pay, the payment option not only shows
up automatically on a nonprofit's donation form, but all reconciliation
reporting occurs within the product to avoid the hassle of importing or
exporting files.
-- Modal Checkout: The new addition of modal checkout capabilities allows
nonprofit organizations to easily remove friction in the donation
process and boost conversion with a 4-step, fully branded, modal
donation form. Classy's modal forms allow donors to make a donation
without leaving an organization's website. The forms also give
nonprofits more control of their branding and provide tools like Classy
source codes and Google Tag Manager to track donor behavior. This
functionality was rolled out to Classy customers in February 2022.
-- Campaign Templating: With the March 2022 launch of campaign templating,
nonprofits using Classy can save time and allow for greater brand
control when launching large-scale fundraising campaigns. Campaign
templates help nonprofits scale their fundraising efforts while ensuring
consistency across all organization events and chapters. Campaign
templates give nonprofits the flexibility to customize campaigns, while
localizing initiatives for specific chapters.
-- Google Analytics 4: Having robust data collection and analysis can help
nonprofits inform every step of their fundraising strategy. Classy's new
integration will allow customers to connect their fundraising campaigns
to Google Analytics 4 to make smarter decisions about how they attract
and convert donors. Because users will not be able to import historical
data from Google Analytics UA into Google Analytics 4, Classy is
launching this sync in May 2022, far before the July 1, 2023 sunsetting
of Google Analytics UA. This will give nonprofits time to begin building
up a history of activity in Google Analytics 4 before making a complete
switch to this new platform next year.
-- Facebook CAPI: Classy is developing a server-side event tracking
solution for Facebook Conversion API (CAPI) that will allow partner
agencies and Classy customers to retrieve useful data to help optimize
their fundraising strategies. This helps nonprofits better target
advertising and optimize the donor journey on the heels of last year's
iOS update which made understanding donor engagement much more
challenging.
-- Web Content Accessibility Guidelines (WCAG) Compliance: Classy is
continuously investing in ways to make the platform more accessible for
everyone, and was recently issued a Voluntary Product Accessibility
Template (VPAT), certifying that the platform's donor and
supporter-facing pages are WCAG 2.1 compliant.
-- Classy Live Auction and Hybrid Event Improvements: Through Classy Live,
Classy's technology platform for virtual and hybrid events, nonprofits
are not only able to host their day-of virtual and hybrid events, but
also drive attendee engagement and encourage fundraising and donation
activity. With recent updates, users on Classy Live now have a more
robust offering such as onsite check-in, table and seating management,
digital displays to show fundraising progress, an auction and mobile
bidding site, text-to-donate features, and more. Classy's recent 2022
Fundraising Event Experience report highlights the continued relevance
of both in-person and virtual events. Notably, 91% of respondents
reported being likely to take further action with a nonprofit after a
positive fundraising experience, underscoring the significant impact
that additional tools to help nonprofits enhance the giving process can
have.
-- Google Tag Manager: By integrating a Classy account with Google Tag
Manager (GTM), nonprofit professionals can now track traffic and
conversions on their campaign pages through marketing tags. This allows
an organization to tailor all tracking and management to their specific
needs.
To learn more about Classy, visit www.classy.org. Nonprofits looking for a full walk through of Classy's latest updates and capabilities can request a demo here.
About Classy
Classy is a B Corp Certified Public Benefit Corporation and giving platform that enables nonprofits to connect supporters with the causes they care about. Based in San Diego, CA and trusted by thousands of nonprofits, from the fastest-growing nonprofits to some of the world's largest social organizations, Classy's platform provides the formats and flexibility to activate donors when and how they need to by creating more relevant connections to their causes. Since 2011, Classy has helped nonprofits mobilize and empower the world for good by helping them raise $4 billion on its platform. Classy also hosts the Collaborative conference and the Classy Awards to spotlight the innovative work nonprofits are implementing around the globe. For more information, visit www.classy.org.
Media Contact:
Krista Lamp
press@classy.org
View original content to download multimedia:https://www.prnewswire.com/news-releases/classy-launches-new-digital-tools-for-nonprofit-customers-301509235.html
SOURCE Classy
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