FDAnews Announces Communicating Directly with Consumers on Social Media: What You Must Know About FDA and FTC Ad and Promo Rules Webinar on April 28, 2022
Thursday, April 21, 2022
Communicating directly with consumers online? Stay compliant, avoid enforcement action by FDA and FTC with this.
FALLS CHURCH, Va., April 14, 2022 /PRNewswire-PRWeb/ -- Communicating Directly with Consumers on Social Media:
What You Must Know About FDA and FTC Ad and Promo Rules
An FDAnews Webinar
Thursday, April 28, 2022, 11:00 a.m.-12:30 p.m. EDT
https://wcg.swoogo.com/communicating-directly-with-consumers-on-social-media
Drug and devicemakers don't let digital be a downfall. The FDA and FTC are putting renewed attention on manufacturers' direct online and social media communications with consumers.
This webinar will explain the must-know legal, regulatory and practical considerations associated with using such tools, so drug and devicemakersreach consumers directly while avoiding negative consequences.
In addition to dos and don'ts, the two presenters, partners in Ropes & Gray's Life Sciences Regulatory and Compliance practice group, will lead a thorough discussion of best practices using case studies. Kellie Combs, also cochair of the firm's crosspractice Digital Health group, and Josh Oyster will explain how to navigate the gray areas and manage risk, so consumer engagement is optimized in a compliant way, sharing:
-- The regulatory framework and enforcement landscape, including relevant
FDA guidance and recent Office of Prescription Drug Promotion (OPDP)
warning and untitled letters, that is generally applicable to online and
social media communications
-- When the FDA or FTC may consider online or social media content to be
attributable to a product manufacturer, including considerations related
to posts by company leadership and other personnel as well as healthcare
professionals and patients who are connected to the company
-- Distinctions between promotional and nonpromotional communications on
social media and the legal requirements and special considerations that
apply to each, such as content, tone and disclaimers
-- How to convey key product information and engage with consumers in a
compliant way, including by using consumer-friendly language and
presenting safety and risk information across a variety of online and
social media platforms
-- Considerations for a risk-based, practical approach to managing risk
online and in social media communications, including those related to
product profile, novelty and frequency of information provided, and
monitoring of user-generated content, among others
Avoid the FDA's next untitled or warning letter. Ensure direct social media consumer communications are compliant by attending this webinar.
Webinar Details
Communicating Directly with Consumers on Social Media:
What You Must Know About FDA and FTC Ad and Promo Rules
An FDAnews Webinar
Thursday, April 28, 2022, 11:00 a.m.-12:30 p.m. EDT
https://wcg.swoogo.com/communicating-directly-with-consumers-on-social-media
Tuition:
$287 per site
Easy Ways to Register:
Online: https://wcg.swoogo.com/communicating-directly-with-consumers-on-social-media
By phone: 888.838.5578 or 703.538.7600
About FDAnews:
FDAnews is the premier provider of domestic and international regulatory, legislative, and business news and information for executives in industries regulated by the US FDA and the European Medicines Agency. Pharmaceutical and medical device professionals rely on FDAnews' print and electronic newsletters, books and conferences to stay in compliance with international standards and the FDA's complex and ever-changing regulations.
Media Contact
Michelle Butler, FDAnews, 703-538-7665, mbutler@fdanews.com
SOURCE FDAnews
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