|
NEW KENTUCKY DERBY PARTNERSHIPS LET FANS CELEBRATE IN STYLE
Thursday, May 5, 2022
Churchill Downs Welcomes New Sponsors, Licensees for the 148(th) Run for the Roses
LOUISVILLE, Ky., April 27, 2022 /PRNewswire/ -- Churchill Downs Racetrack today welcomes an exciting lineup of new sponsors and licensees to the 148(th) Kentucky Derby, taking place on Saturday, May 7, including BMW of North America, Monogram, FTD, Red Bull and AIR.
Outside of being The Most Exciting Two Minutes in Sports®, the Kentucky Derby presented by Woodford Reserve presents endless opportunities for brands to engage with fans, whether attending the race or celebrating from home. Bringing together world-class hospitality, high-end fashion and gourmet food, the Kentucky Derby seeks luxury and lifestyle partners to elevate the party experience and highlight Derby traditions in new ways.
"We're very excited to welcome these lifestyle brands to the greatest race on earth," said Casey Ramage, Churchill Downs Racetrack's Vice President of Marketing and Partnerships. "From a first look at BMW's all-new electric vehicle to unique, Derby-inspired clothing and accessories, our new sponsors and licensees will help bring to life the luxury and excitement of the Kentucky Derby for fans across the globe."
The 2022 new Kentucky Derby sponsors and activations include:
-- BMW of North America, the first-ever luxury auto partner of the Kentucky
Derby and Churchill Downs, will showcase the all-new BMW 7 Series at the
racetrack throughout Derby weekend, including the first-ever, fully
electric BMW i7. To honor "The Run for the Roses," BMW also will
activate with a live flower wall spotlighting more than 7,000 roses and
lilies.
-- Woodford Reserve, the presenting sponsor of the 148(th) Kentucky Derby,
is expanding its on-site partnership to include the Homestretch Club,
which will feature the "Woodford Reserve Bar," the longest bar in the
Commonwealth of Kentucky at 95 feet in length, for fans to come together
and toast to race day.
-- FTD, an industry leader in online flower delivery, will join as the
first floral partner, providing red rose-inspired floral arrangements in
select premium spaces throughout the racetrack, as well as a floral
photography experience for social sharing moments.
-- Premium-grade appliance brand Monogram will provide a luxury kitchen
experience with global icon, Chef Marcus Samuelsson, who will create his
own flavorful Derby bite - bourbon-glazed chicken with peanut succotash
on a savory pancake. The dish will be highlighted live by NBC on Derby
Day.
-- Red Bull will bring the energy to the Infield with its DJ Booth,
entertaining fans throughout the day with the ultimate party experience.
-- AIR, creators of personal eVTOL aircraft, will be hosting their AIR ONE
kickoff event inside the exclusive Green Room for celebrities and VIPs
on Kentucky Derby and Oaks Days.
In addition, new licensees this year bring a fresh take to Derby clothing and accessories, celebrating the tradition of the iconic race, while infusing modern, innovative design:
-- London-born handbag brand Radley London has designed a stylish
collection of bags and wristlets.
-- Black-owned brand Homme+Femme elevates the rich and historic traditions
of the Kentucky Derby through the unique, modern lens of streetwear
fashion.
-- HOMAGE turns back the clock with six vintage-inspired Churchill Downs
t-shirt designs.
-- Tiny Turnip offers Derby-inspired Mommy and Me designs, including
t-shirts and onesies.
Official sponsors of the 148(th) Kentucky Derby also include Ford, Longines, Jackson Family Wines, White Claw and vineyard vines.
Official Kentucky Derby merchandise and accessories are available online at www.KentuckyDerbyStore.com.
ABOUT THE KENTUCKY DERBY
The $3 million Kentucky Derby takes place on the first Saturday in May at historic Churchill Downs in Louisville, Kentucky. Inaugurated in 1875, the legendary 1 1/4-mile race for 3-year-olds is the longest continually-held major sporting event in the United States and the first leg of horse racing's Triple Crown series. Also known as "The Run for the Roses" and "The Most Exciting Two Minutes in Sports," the Kentucky Derby is the most attended horse race in the nation. This year, the Kentucky Derby will take place on May 7, 2022. For more information, please visit www.KentuckyDerby.com.
ABOUT CHURCHILL DOWNS RACETRACK
Churchill Downs Racetrack ("CDRT"), the world's most legendary racetrack, has been the home of The Kentucky Derby, the longest continually held annual sporting event in the United States, since 1875. Located in Louisville, CDRT features a series of themed race days during Derby Week, including the Kentucky Oaks, and conducts Thoroughbred horse racing during three race meets in the Spring, September, and the Fall. CDRT is located on 175 acres and has a one-mile dirt track, a 7/8-mile turf track, a stabling area, and provides seating for approximately 60,000 guests. The saddling paddock and the stable area has barns sufficient to accommodate 1,400 horses and a 114-room dormitory for backstretch personnel. CDRT also has a year-round simulcast wagering facility. www.ChurchillDowns.com.
View original content to download multimedia:https://www.prnewswire.com/news-releases/new-kentucky-derby-partnerships-let-fans-celebrate-in-style-301534386.html
SOURCE Churchill Downs Racetrack
|
|
|
|
|
|
 |
Asetek - Mandatory Notification of Trade | Jan 22, 2026
|
|
Tomorrowland Brings the Magic to Shanghai for a Spectacular First Indoor Edition in China | Jan 22, 2026
|
|
BC.GAME to Host "Stay Untamed" Night During Abu Dhabi's Packed Web3 Summit Week | Jan 22, 2026
|
|
Rent Manager Earned Best Real Estate Software Product Award and Multiple Review Badges from G2 Platform | Jan 22, 2026
|
|
Auburn University's Applied Research Institute Expands Advanced Manufacturing Capabilities with CF3D Enterprise Cell | Jan 22, 2026
|
|
California Divorce Mediation Center Unveils Modern Website Redesign | Jan 22, 2026
|
|
AMPERA ANNOUNCES LOCATION FOR GLOBAL HEADQUARTERS | Jan 22, 2026
|
|
Gemmy Alerts Customers: Fake Websites Target Holiday Decorators | Jan 22, 2026
|
|
Culture and tourism sectors thrive in Xiamen | Jan 22, 2026
|
|
AMPLIFY Named Finalist in Three Categories at the 2026 Golden Gavel Awards | Jan 22, 2026
|
|
|
|
