Oracle Offers Service Agents a Unified View of the Customer with Oracle Fusion Cloud Unity CDP
Thursday, May 19, 2022
New Oracle Fusion Cloud Service integration drives personalized, informed, and efficient customer engagements
AUSTIN, Texas, May 11, 2022 /PRNewswire/ -- Oracle has updated Oracle Service to embed data from Oracle Unity Customer Data Platform (CDP) to help customer service agents gain a complete view of the customer, improve agent efficiency, and enhance service quality. Part of Oracle Fusion Cloud Customer Experience (CX), Oracle Service and Oracle Unity CDP leverage artificial intelligence to help organizations deliver more personalized, informed, and efficient customer service engagements.
Every customer interaction matters, with one in three people saying that they would never shop with a brand again after a bad experience. Yet customer service remains a frustrating and painful experience for many consumers. In fact, a CRM Essentials survey recently revealed that people would rather sit in traffic (15 percent), clean the bathroom (15 percent), wait in line at the DMV (12 percent), or argue with a significant other (8 percent) than interact with a customer service agent.
"Service agents frequently work from a patchwork of systems and rarely have the right data in front of them to solve customer problems efficiently and effectively," said Jeff Wartgow, vice president product management, Oracle Advertising and Customer Experience (CX). "By embedding data from Oracle Unity within Oracle Service, we can give service agents real-time customer insights and recommendations within the tools they already use. This will help brands drive positive engagements by making sure their customers feel heard, helped, and appreciated."
The new integration between Oracle Unity and Oracle Service will enable:
-- Personalized Agent Routing: Customer service agents can now be assigned
to customers based on an understanding of customer history, loyalty
status, and product usage. For example, customers who search for or
purchase items for dogs can get directed to an agent who is passionate
about dogs, or a customer interested in items for cats can get directed
to an agent who is passionate about cats.
-- Service-aware Marketing: Customer service agents can now easily add a
customer to a targeted marketing campaign with one click. For example,
if a customer expresses interest in a product or service but isn't ready
to commit to a purchase, the agent can add the customer to a follow-up
marketing campaign to receive relevant offers and discounts. In
addition, customer service information can be used to improve marketing
programs and even suppress customers from receiving marketing messages
if they are having service issues.
-- Proactive Service: Customer service agents can now spend less time
searching and sorting through customer information and more time focused
on the customer with quick access to relevant insights. Service agents
can also use data to proactively engage customers through the most
appropriate and efficient channel (e.g., live chat, digital assistants,
video chat). For example, with knowledge of previous customer activity,
such as recently viewed pages on the website, an agent can deliver more
relevant service information without having to ask questions upfront.
-- Intelligent Recommendations: Customer service agents can now use a new
Insights Panel on their desktop for recommendations on what a customer
might be looking for or additional products they might be interested in.
For example, based upon what is already known about a customer, their
service agent can see they recently purchased a Macbook and can
therefore recommend an Apple-compatible keyboard.
Oracle Service gives organizations the ability to predict the need for service, automate processes, and deliver tailored responses, while balancing self-service and assisted customer service models. It offers powerful and intelligent B2B, B2C, and field solutions that helps organizations give their customers the service they want, when and where they need it.
Oracle Unity provides business leaders with everything they need to manage customer data. It brings together online, offline, and third-party customer data sources and then applies built-in machine learning to prescribe the best next action within existing business processes.
This latest innovation is available for Oracle Service customers today. Learn more here.
"No single organization is responsible for the customer and the success of their end-to-end journey(1)," according to Forrester. According to another Forrester report, "Better visibility into customer journeys will enable agents to better anticipate needs and personalize interactions. Companies will work on breaking down the technology silos within and outside of customer service to best support customers along their journeys(2)."
"Organizations need to rethink their business models and create customer experiences that meet and exceed heightened customer expectations," said Akhilesh Tiwari, vice president and Global Head of Enterprise Application Services, Tata Consultancy Services (TCS). "This involves re-imagining customer journeys and unifying experiences across platforms. Combined with TCS' Oracle Cloud expertise and in-depth industry knowledge, Oracle Unity's integration with Oracle Service will be a pivotal differentiator in how we help companies better understand their customers so they can enhance each customer interaction."
1. Forrester, "CRM And DX Programs Are Set To Collide -- Here's What You
Should Do About It," Kate Leggett and Joe Cicman, September 2021
2. Forrester, "The Three Customer Service Megatrends In 2021: Post-Pandemic
Customer Service Excellence," Kate Leggett, January 2021
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at oracle.com.
Oracle, Java, and MySQL are registered trademarks of Oracle Corporation.
View original content to download multimedia:https://www.prnewswire.com/news-releases/oracle-offers-service-agents-a-unified-view-of-the-customer-with-oracle-fusion-cloud-unity-cdp-301544848.html
SOURCE Oracle
|
|
|
|
|
 |
Energy Toolbase Launches Energy Storage Partnership with Sungrow to Support PowerStack 255CS and PowerTitan 2.0 | Jan 22, 2026
|
|
Einride and IonQ Partnership Uses Quantum Computing to Optimize the Logistics of Electric and Autonomous Freight | Jan 22, 2026
|
|
RS now offers Phoenix Contact's pioneering new NearFi technology | Jan 22, 2026
|
|
MetaOptics to Showcase Five Breakthrough Metalens-Powered Products at CES 2026 | Jan 22, 2026
|
|
SCAILIUM Debuts "AI Production Layer" to Overcome GPU Starvation and Slash AI Energy Waste | Jan 22, 2026
|
|
No Assembly Required: Barrett Distribution Centers Powers Maxwood Furniture's West Coast DTC Expansion | Jan 22, 2026
|
|
Quantum Art Raises $100 Million in Series A Round to Drive Scalable, Multi-Core Quantum Computing | Jan 22, 2026
|
|
TESSAN to Redefine Global Mobility at CES 2026 with '100 Travelers' Initiative and Flagship Voyager 205 | Jan 22, 2026
|
|
Hesai Recognized as the Only Lidar Company on Morgan Stanley's "Humanoid Tech 25" of Global Robotics Leaders | Jan 22, 2026
|
|
AGS Devices Goes Live With CELUS Design Platform to Support Faster Electronics Design | Jan 22, 2026
|
|
|
