Malaysia Social Commerce Market Report 2022-2028: Retailers are Turning to the Latest Technologies to Address Consumer Concerns Related to Shopping on Social Media Platforms
Tuesday, May 31, 2022
DUBLIN, May 23, 2022 /PRNewswire/ -- The "Malaysia Social Commerce Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2022 Update" report has been added to ResearchAndMarkets.com's offering.
https://mma.prnewswire.com/media/539438/Research_and_Markets_Logo.jpg
Social commerce industry in Malaysia is expected to grow by 45.2% on annual basis to reach US$1,327.5 million in 2022.
The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 41.2% during 2022-2028. The social commerce GMV in the country will increase from US$1,327.5 million in 2022 to reach US$10,232.9 million by 2028.
In Southeast Asia, social commerce has surpassed in-store retail to become the second most popular shopping method, second only to e-commerce. This growth in the Southeast Asian social commerce industry is led by markets including Singapore, Malaysia, the Philippines, and Thailand. Globally, Malaysia is one of the leading markets when it comes to social commerce adopters. In Malaysia, there is a growing percentage of social media users who are likely to convert into paying customers, thereby resulting in higher revenue per order.
According to the Q1 2022 Global Social Commerce Market Survey, during the first two quarters of 2021, the social commerce revenue per order grew more than 85% in the Southeast Asia region. Notably, the 32 million-strong population of the country, of which half are digital-savvy consumers, are driving the growth of the social commerce industry in Malaysia.
With the rising internet penetration rate of 83%, the number of active social media users has also increased in the country. As of April 2021, nearly 26 million Malaysians are active on different social media platforms. This number is expected to increase further with the growing adoption of smartphones among consumers over the next four to eight quarters.
Brands are partnering with social media influencers to increase their social commerce sales in Malaysia
The increasing popularity of social media platforms in the country also resulted in the boom of social media influencers. Over the last four to eight quarters, several businesses and brands have experienced the impact of social commerce. Consequently, social commerce platforms are partnering with these influencers to target a larger consumer base and increase their sales in Malaysia. Their partnerships with influencers are thereby driving the growth of the social commerce industry in Malaysia.
The publisher expects the trend to continue from the short to medium-term perspective, which will subsequently support the growth of the overall social commerce market over the next four to eight quarters.
Retailers in Malaysia are turning to the latest technologies to address consumer concerns related to shopping on social media platforms
In Malaysia, social media shoppers have listed several concerns. According to the the publisher's survey, nearly 45% of the shoppers stated expensive shipping costs as the area of concern, whereas 37.7% stated no return or exchange policy as the reason for their concern. Apart from these, almost 30% of the consumer stated no online tracking was the area of concern for them.
To address these issues, retailers across the region are looking at emerging technologies. Technologies such as order management systems, AI chatbots, and auto-detection were most popular among retailers in Southeast Asia.
-- Naraya, one of the retailers in Malaysia, which started experimenting
with social commerce, saw a significant rise in purchases from Facebook
after leveraging influencers in tandem with the order management system.
The firm also reported a 90% increase in the efficiency of order
management.
As the popularity of social media shopping continues to grow in the region, the publisher expects more and more retailers to turn to newer technologies to offer consumers a seamless shopping experience. This will subsequently support the growth of the social commerce industry in the country from the short to medium-term perspective.
Live streaming platforms are launching marketplaces to provide businesses with increased exposure and sales in Malaysia
In the midst of growing traction among consumers for livestream sales sessions, live streaming platforms are launching a marketplace, which allows businesses to leverage the platform's growing user base for increased exposure and sales conversions in Malaysia.
-- In August 2021, Bigo Live, the leading global live streaming platform,
announced that the firm is launching Bigo Marketplace, a new e-commerce
platform, which is aimed at helping local businesses and SMEs to
leverage the platform's increasing user base for gaining more exposure
and facilitate sales conversions.
-- The launch of the new platform comes after the successful first
e-commerce online marketplace event, Bigo Pasar Malam, where users of
Bigo Live were allowed to participate in the sales sessions. During the
event, more than 100 Bigo Live broadcasters sold products, ranging from
snacks, clothing, homeware, accessories, gadgets, and beauty.
-- Apart from the marketplace, the firm also launched a new feature, Shop,
which provides both broadcasters and users with a seamless shopping
experience. Notably, during the Bigo Pasar Malam event, some vendors
were able to sell more than 100 products during the two-hour live
streaming session.
Scope
Malaysia Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2019-2028
Malaysia Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2019-2028
Malaysia Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2019-2028
-- Clothing & Footwear
-- Beauty and Personal Care
-- Food & Grocery
-- Appliances and Electronics
-- Home Improvement
-- Others
Malaysia Social Commerce Industry Market Size and Forecast by End Use Segment, 2019-2028
-- B2B
-- B2C
-- C2C
Malaysia Social Commerce Industry Market Size and Forecast by End Use Device, 2019-2028
-- Mobile
-- Desktop
Malaysia Social Commerce Industry Market Size and Forecast by Location, 2019-2028
-- Domestic
-- Cross Border
Malaysia Social Commerce Industry Market Size and Forecast by Location, 2019-2028
-- Tier-1 Cities
-- Tier-2 Cities
-- Tier-3 Cities
Malaysia Social Commerce Industry Market Size and Forecast by Payment Method, 2019-2028
-- Credit Card
-- Debit Card
-- Bank Transfer
-- Prepaid Card
-- Digital & Mobile Wallet
-- Other Digital Payment
-- Cash
Malaysia Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour, 2021
-- By Age
-- By Income Level
-- By Gender
Reasons to buy
-- In-depth Understanding of Social Commerce Market Dynamics: Understand
market opportunities and key trends along with forecast (2019-2028).
-- Insights into Opportunity by end-use sectors - Get market dynamics by
end-use sectors to assess emerging opportunity across various end-use
sectors.
-- Develop Market Specific Strategies: Identify growth segments and target
specific opportunities to formulate social commerce strategy; assess
market specific key trends, drivers, and risks in the industry.
For more information about this report visit https://www.researchandmarkets.com/r/wkcsce
Media Contact:
Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call +1-917-300-0470
For U.S./CAN Toll Free Call +1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1904
Fax (outside U.S.): +353-1-481-1716
View original content:https://www.prnewswire.com/news-releases/malaysia-social-commerce-market-report-2022-2028-retailers-are-turning-to-the-latest-technologies-to-address-consumer-concerns-related-to-shopping-on-social-media-platforms-301552783.html
SOURCE Research and Markets
|
|
|
|
|
 |
Energy Toolbase Launches Energy Storage Partnership with Sungrow to Support PowerStack 255CS and PowerTitan 2.0 | Jan 22, 2026
|
|
Einride and IonQ Partnership Uses Quantum Computing to Optimize the Logistics of Electric and Autonomous Freight | Jan 22, 2026
|
|
RS now offers Phoenix Contact's pioneering new NearFi technology | Jan 22, 2026
|
|
MetaOptics to Showcase Five Breakthrough Metalens-Powered Products at CES 2026 | Jan 22, 2026
|
|
SCAILIUM Debuts "AI Production Layer" to Overcome GPU Starvation and Slash AI Energy Waste | Jan 22, 2026
|
|
No Assembly Required: Barrett Distribution Centers Powers Maxwood Furniture's West Coast DTC Expansion | Jan 22, 2026
|
|
Quantum Art Raises $100 Million in Series A Round to Drive Scalable, Multi-Core Quantum Computing | Jan 22, 2026
|
|
TESSAN to Redefine Global Mobility at CES 2026 with '100 Travelers' Initiative and Flagship Voyager 205 | Jan 22, 2026
|
|
Hesai Recognized as the Only Lidar Company on Morgan Stanley's "Humanoid Tech 25" of Global Robotics Leaders | Jan 22, 2026
|
|
1inch Named Exclusive Swap Provider at Launch for Ledger Multisig | Jan 22, 2026
|
|
|
