Cadent Aperture Enables Programmatic Guaranteed Bidding Across Addressable Linear and CTV
Thursday, June 2, 2022
Advanced TV advertising leader enhances ad enablement and self-service marketplace
NEW YORK, May 25, 2022 /PRNewswire/ -- Cadent, the largest independent platform for advanced TV advertising, announced today a new feature within Cadent Aperture Platform which will enable programmatic guaranteed bidding for addressable TV and connected TV (CTV) across set top boxes (STB), smart TVs, mobile devices, and desktop applications on inventory distributed by publishers.
This solution improves monetization for publishers by increasing both demand and flexibility, while facilitating the TV ecosystem's migration from existing, highly manual, and time-consuming direct sales processes toward a self-service marketplace for advertisers. Aperture Platform allows inventory owners to intelligently place addressable ads using historical data. This enables Cadent's clients to:
-- Maximize yield across both scheduled and addressable ads on same
networks
-- Associate audience segments with households via Aperture Viewer Graph
for CTV and addressable TV planning
-- Forecast available inventory for programmatic guaranteed OTT/CTV, Video
on Demand (VOD), and addressable TV deals to predict future market
pressure trends
-- Manage delivery of directly sold addressable TV campaigns against
programmatic guaranteed demand
The solution works across all inventory types including programmatic linear TV, as well as On Demand and linear TV via private marketplace.
"Streamlining the process of ad enablement using Cadent Aperture Platform - supported by a user-friendly self-service marketplace - allows both the supply and demand-sides of TV advertising to take advantage of the next generation of solutions within the advanced TV landscape," said Eoin Townsend, Chief Product Officer, Cadent. "We are constantly looking to evolve our solutions to manage inventory in the most efficient, effective way possible. Aperture continues to unify the needs of ad buyers and publishers in an open, accessible marketplace, now with greater flexibility and sophistication."
This feature is added to Aperture on the heels of record growth for the platform, which launched in July 2021. Aperture Audience Data Marketplace also continues to gain momentum with 70,000 segments from now over 40 partners.
To learn more, please visit https://cadent.tv/platform/
About Cadent
Cadent powers the evolution of TV brand advertising. Cadent provides marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with national TV audiences across cable, broadcast, and OTT, Cadent's technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns. For more information, visit www.cadent.tv or follow @CadentTV.
View original content to download multimedia:https://www.prnewswire.com/news-releases/cadent-aperture-enables-programmatic-guaranteed-bidding-across-addressable-linear-and-ctv-301554771.html
SOURCE Cadent
|
|
|
|
|
 |
Energy Toolbase Launches Energy Storage Partnership with Sungrow to Support PowerStack 255CS and PowerTitan 2.0 | Jan 22, 2026
|
|
Einride and IonQ Partnership Uses Quantum Computing to Optimize the Logistics of Electric and Autonomous Freight | Jan 22, 2026
|
|
RS now offers Phoenix Contact's pioneering new NearFi technology | Jan 22, 2026
|
|
MetaOptics to Showcase Five Breakthrough Metalens-Powered Products at CES 2026 | Jan 22, 2026
|
|
SCAILIUM Debuts "AI Production Layer" to Overcome GPU Starvation and Slash AI Energy Waste | Jan 22, 2026
|
|
No Assembly Required: Barrett Distribution Centers Powers Maxwood Furniture's West Coast DTC Expansion | Jan 22, 2026
|
|
Quantum Art Raises $100 Million in Series A Round to Drive Scalable, Multi-Core Quantum Computing | Jan 22, 2026
|
|
TESSAN to Redefine Global Mobility at CES 2026 with '100 Travelers' Initiative and Flagship Voyager 205 | Jan 22, 2026
|
|
Hesai Recognized as the Only Lidar Company on Morgan Stanley's "Humanoid Tech 25" of Global Robotics Leaders | Jan 22, 2026
|
|
1inch Named Exclusive Swap Provider at Launch for Ledger Multisig | Jan 22, 2026
|
|
|
