iQIYI's VR-Based Ecosystem Offers New Career Opportunities for Young Artists
Wednesday, June 22, 2022
BEIJING, June 15, 2022 /PRNewswire/ -- On Jun. 15, 2022, iQIYI Inc. (NASDAQ: IQ), an innovative market-leading online entertainment service in China, released a virtual reality (VR) painting video in honor of World Ocean Day, further cementing its commitment to building a premium VR ecosystem. iQIYI strongly believes in the potential of VR and augmented reality (AR) technologies and has, over the years, made substantial investments in building a VR ecosystem. Showcasing virtual painting, the latest VR video demonstrated that by making cutting-edge VR technologies more accessible to the general public, iQIYI's helps create new career options for young artists.
VR Painting Spawns A "New Profession" in the Metaverse
VR painting is one of the latest ways users create fully immerse experiences using the VR hardware and software iQIYI makes assessable. Many art hobbyists who have picked up their "brushes" in the VR world are excited by the challenge of painting virtually. Artists remarked that in comparison to traditional, two-dimensional painting, VR painting requires even stronger spatial thinking as the "canvas" is now three-dimensional. However, the process creates artworks that immersive and realistic.
Featuring artists virtually rebuilding the once-damaged ocean ecosystem, the video released on the World Ocean Day exemplifies a compelling story told through VR painting. The video inspires viewers to join force in marine protection as it shows the rebirth of coral reefs and seaweeds in an absorbing fashion.
Painting using VR also offers a new level of creative freedom for long-time artists. Newer artists revel in the challenge of painting virtually, noting that the interactive nature of VR painting makes it an exciting creative and social experience. Early this year, QIYU VR launched a VR painting game "Elephant World", which inspired many users to share their creations in the QIYU VR community. In March 2022, iQIYI Smart also hosted a Metaverse Artist Competition for children, and the event was well received among young artists.
For many, the potential unlocked by VR painting may even lead to new future career directions. While most VR artists now paint for fun, VR painting can potentially be adopted to do clothing and architectural design. For young people, VR painting stands as a promising career possibility.
Growing a Robust VR Ecosystem with Hardware and Content
iQIYI entered the VR market in 2016, with its investment over the years spanning content production, platform building, and hardware development. In 2017, iQIYI launched iQIYI QIYU (Adventure) VR, the first all-in-one VR product on the market in China equipped with a 4K screen. In 2021, the company introduced two flagship VR products in the span of three months. With 30 built-in free games, QIYU 3 entered the market in September and made an instant splash with its many revolutionary features, including a specially designed dual-screen solution and the iQUT future cinema. In December 2021, the company launched QIYU Dream, which, despite its cutting-edge features, was at a more affordable price point compared to market alternatives. The first batch of QIYU Dream sold out two days after the device's official release on e-commerce channels.
Among the first long-form video companies in China to invest in the VR software and hardware ecology, iQIYI is now an established VR manufacturer in China. According to International Data Corporation (IDC), a premier global provider of market intelligence, in Q4 2021, QIYU's omnichannel sales in China increased by 475.9% year-on-year, consolidating a 22.5% overall market share. In 2021, iQIYI QIYU accounted for 27.4% of the overall VR products sold via digital channels in China.
A Future of Possibilities
Statista, an online statistics database, estimated that the size of the global VR / AR market may exceed $12.1 billion in 2024, with the compound growth rate from 2021 to 2024 potentially going beyond 36%. Looking ahead, iQIYI is committed to further cementing its leadership position in the market through making VR hardware even more accessible, while growing an innovative VR content ecology featuring arts, dramas, films, variety shows, and games.
View original content to download multimedia:https://www.prnewswire.com/news-releases/iqiyis-vr-based-ecosystem-offers-new-career-opportunities-for-young-artists-301568275.html
SOURCE iQIYI
|
|
|
|
|
 |
Energy Toolbase Launches Energy Storage Partnership with Sungrow to Support PowerStack 255CS and PowerTitan 2.0 | Jan 22, 2026
|
|
Einride and IonQ Partnership Uses Quantum Computing to Optimize the Logistics of Electric and Autonomous Freight | Jan 22, 2026
|
|
RS now offers Phoenix Contact's pioneering new NearFi technology | Jan 22, 2026
|
|
MetaOptics to Showcase Five Breakthrough Metalens-Powered Products at CES 2026 | Jan 22, 2026
|
|
SCAILIUM Debuts "AI Production Layer" to Overcome GPU Starvation and Slash AI Energy Waste | Jan 22, 2026
|
|
No Assembly Required: Barrett Distribution Centers Powers Maxwood Furniture's West Coast DTC Expansion | Jan 22, 2026
|
|
Quantum Art Raises $100 Million in Series A Round to Drive Scalable, Multi-Core Quantum Computing | Jan 22, 2026
|
|
TESSAN to Redefine Global Mobility at CES 2026 with '100 Travelers' Initiative and Flagship Voyager 205 | Jan 22, 2026
|
|
Hesai Recognized as the Only Lidar Company on Morgan Stanley's "Humanoid Tech 25" of Global Robotics Leaders | Jan 22, 2026
|
|
1inch Named Exclusive Swap Provider at Launch for Ledger Multisig | Jan 22, 2026
|
|
|
