|
ROKT NAMES FORMER AMAZON EXECUTIVE BILL BARTON AS CHIEF PRODUCT AND ENGINEERING OFFICER TO LEAD ALL R&D
Friday, June 24, 2022
NEW YORK, June 22, 2022 /PRNewswire/ -- Rokt, the leading ecommerce technology using machine learning to make transactions more relevant to each shopper, today announced that it has named Bill Barton as Chief Product and Engineering Officer, effective June 27, 2022. In this newly created role, Barton will report directly to CEO Bruce Buchanan and will lead the company's R&D organization. With more than 35 years of product and engineering experience at companies that include Amazon, Nokia and Microsoft, Barton has a proven record of building high-performing teams across a range of hardware and software disciplines.
"We are excited to welcome Bill Barton to lead our R&D efforts as we continue to scale our R&D team to deliver against our ecommerce vision," said Bruce Buchanan, CEO of Rokt. "We invest in projects that require a long-term commitment to solve--our time horizons are 7 to 10 years into the future--which requires a leader, like Bill, with a proven ability to solve complex R&D problems over a long period of time."
"Rokt has a stellar reputation as a provider of best-in-class ecommerce technologies that help online brands drive revenue and customer engagement," said Bill Barton, Chief Product and Engineering Officer of Rokt. "I'm thrilled to join the company at such a crucial point on its growth trajectory and lead the next chapter for the R&D organization."
Barton is a seasoned, hands-on product development executive with expertise spanning mobile advertising; multimedia communications; speech, audio and voice; IP and switched-network systems; mobile and wireless systems; web applications; interactive advertising; and algorithm development. He most recently served as Vice President, Alexa Proactive Experience, at Amazon, where he spent the last 10 years building and leading teams that developed Alexa's spoken language understanding and knowledge capabilities. His previous experience includes serving as Director of Product Development at NAVTEQ, Director of Product Development for Nokia Location & Commerce, Vice President of Engineering for Revolabs, Senior Vice President of Engineering for Unveil Technologies (acquired by Microsoft), and Vice President of Engineering at VoiceSignal Technologies. Barton holds a BA in Physics from Harvard University.
About Rokt
Rokt is the global leader in ecommerce technology, helping companies seize the full potential of every transaction moment to grow revenue, acquire new customers at scale and deepen their relationships with existing ones. Live Nation, Groupon, Staples, Lands' End, Fanatics, GoDaddy, Vistaprint and HelloFresh are among the more than 2,500 leading global businesses and advertisers that are using Rokt's solutions to drive more value through every transaction by offering highly relevant messages to their customers at the moment they are most likely to convert. Founded in Australia, with US headquarters in New York City, the company now operates in 19 countries across North America, Europe and the Asia-Pacific region. To learn more, visit Rokt.com.
View original content to download multimedia:https://www.prnewswire.com/news-releases/rokt-names-former-amazon-executive-bill-barton-as-chief-product-and-engineering-officer-to-lead-all-rd-301572700.html
SOURCE Rokt
|
|
|
|
|
|
 |
Energy Toolbase Launches Energy Storage Partnership with Sungrow to Support PowerStack 255CS and PowerTitan 2.0 | Jan 22, 2026
|
|
Einride and IonQ Partnership Uses Quantum Computing to Optimize the Logistics of Electric and Autonomous Freight | Jan 22, 2026
|
|
RS now offers Phoenix Contact's pioneering new NearFi technology | Jan 22, 2026
|
|
MetaOptics to Showcase Five Breakthrough Metalens-Powered Products at CES 2026 | Jan 22, 2026
|
|
SCAILIUM Debuts "AI Production Layer" to Overcome GPU Starvation and Slash AI Energy Waste | Jan 22, 2026
|
|
No Assembly Required: Barrett Distribution Centers Powers Maxwood Furniture's West Coast DTC Expansion | Jan 22, 2026
|
|
Quantum Art Raises $100 Million in Series A Round to Drive Scalable, Multi-Core Quantum Computing | Jan 22, 2026
|
|
TESSAN to Redefine Global Mobility at CES 2026 with '100 Travelers' Initiative and Flagship Voyager 205 | Jan 22, 2026
|
|
Hesai Recognized as the Only Lidar Company on Morgan Stanley's "Humanoid Tech 25" of Global Robotics Leaders | Jan 22, 2026
|
|
AGS Devices Goes Live With CELUS Design Platform to Support Faster Electronics Design | Jan 22, 2026
|
|
|
|
