Wyng makes better personalization easier with new tools to build simple, progressive zero-party data collection experiences
Wednesday, August 3, 2022
Summer Launch features multiple new microexperiences, developer tools, and preference centers that make it easy to create more relevant and rewarding personalization
NEW YORK, July 26, 2022 /PRNewswire/ -- Wyng, the leading zero-party data platform, today announced the availability of several new capabilities that make it easier to collect, manage, and use zero-party data.
Brands today are struggling to engage audiences as the evolving privacy landscape gives people more control of their personal data. Wyng is providing brands with comprehensive tools to earn the most relevant and accurate data that can then be instantly used for personalization: zero-party data.
To collect zero-party data, brands must progressively earn customer data through simple, valuable interactions that put the customer in control. This Summer Launch from Wyng includes several new capabilities to make zero-party data collection simpler while also enabling personalization that is more flexible and powerful.
-- Next Best Questions: Learn what your customers want, progressively, one
click at a time. Increase conversion and instantly deliver relevant
content by asking simple questions that visitors can answer in a single
click. Sequence questions across pages and sessions with Wyng's unique
ability to unify visitor activity to create extremely personalized
journeys that customers enjoy and trust.
-- Contextual Preferences: Transform context into customer preferences with
a click. These simple and powerful new experiences can build customer
profiles full of zero-party data. Wyng provides simple SDKs to add
interactive data collection anywhere; including category pages, search
results, emails, and more.
-- Preference Centers: A central location where customers manage and update
the data they've shared. Preference centers build trust through the
privacy-first principles of transparency, choice, and control. Customers
have one place to go to control their interactions with a brand, and
brands can be more confident in the accuracy of the data.
-- Flexible SDK and APIs: New tools give developers and small teams the
flexibility to customize experiences and integrations for any situation.
The Summer Launch includes new SDK methods for conditional fields and
components, sample data models, sample code, progressive forms, user
authentication, and more. Brands can more easily create experiences
personalized based on what the brand knows about each customer.
"With this release, we have so many new tools for brands to make the leap from privacy-last marketing based on third-party data to privacy-first marketing that is more relevant, rewarding and trustworthy," said Wendell Lansford, Co-Founder & CEO of Wyng. "Wyng is unique because our approach allows us to maximize consumer privacy and create better personalization through progressive zero-party data collection."
Early results at e-commerce company, LEVO Oil Infusions show double the website engagement and 29% higher conversion rate for visitors. Wyng supports over 200 global brands with progressive, zero-party data solutions, and many large brands in retail, consumer goods, financial services, and more are seeing similar results with these new solutions from Wyng.
To learn more about Wyng, visit www.wyng.com and see the case study and video testimonial.
Wyng is the world's leading zero-party data platform. Built on a zero-party data API and privacy by design principles, Wyng makes it easy for marketers to deliver customer experiences that are always welcome, relevant, and compliant. More than 200 brands and enterprises use Wyng to build relevance and trust with their customers. To learn more, visit https://wyng.com.
Media contact:
wyng@n6a.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/wyng-makes-better-personalization-easier-with-new-tools-to-build-simple-progressive-zero-party-data-collection-experiences-301593218.html
SOURCE Wyng
|
|
|
|
|
 |
Asetek - Mandatory Notification of Trade | Jan 22, 2026
|
|
BC.GAME to Host "Stay Untamed" Night During Abu Dhabi's Packed Web3 Summit Week | Jan 22, 2026
|
|
Tomorrowland Brings the Magic to Shanghai for a Spectacular First Indoor Edition in China | Jan 22, 2026
|
|
Rent Manager Earned Best Real Estate Software Product Award and Multiple Review Badges from G2 Platform | Jan 22, 2026
|
|
Auburn University's Applied Research Institute Expands Advanced Manufacturing Capabilities with CF3D Enterprise Cell | Jan 22, 2026
|
|
California Divorce Mediation Center Unveils Modern Website Redesign | Jan 22, 2026
|
|
AMPERA ANNOUNCES LOCATION FOR GLOBAL HEADQUARTERS | Jan 22, 2026
|
|
Culture and tourism sectors thrive in Xiamen | Jan 22, 2026
|
|
Gemmy Alerts Customers: Fake Websites Target Holiday Decorators | Jan 22, 2026
|
|
AMPLIFY Named Finalist in Three Categories at the 2026 Golden Gavel Awards | Jan 22, 2026
|
|
|
