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Reputation Adds New Social Experience Features to Enhance Its Complete Customer Experience Platform
Friday, August 19, 2022
New product updates will help marketers optimize social media strategy and make sense of insights from sources of public feedback
SAN RAMON, Calif., Aug. 11, 2022 /PRNewswire/ -- Reputation, the global leader in reputation experience management (RXM), today announced a number of updates to its social customer experience product suite. Five major updates for Reputation's social publishing and social listening tools will enable marketers to more efficiently manage social channels in one location and use industry feedback data to create more strategic brand campaigns.
Social media channels have rapidly become a key destination for customers to share their experiences and interactions with brands. Consequently, it has also become increasingly important for companies to aggregate and analyze their public and private customer feedback data in order to gain a complete understanding of their customer experience. Garnering data on the social experience is now a critical component of customer experience platforms.
"Customers can share feedback within seconds of a good or bad experience, which has made it critical for Marketing teams to have the most innovative and complete tools at their disposal. At Reputation, we are always developing new products, services, and updates that will allow our customers to listen and interact in real-time with consumers across a variety of channels," says Pranav Desai, Chief Product Officer at Reputation.
Reputation customers will find the following product and service updates within the platform:
-- Social Listening Industry Monitors: Decision-makers want to know
trending industry topics as quickly as possible. To make that process
easier, Reputation has configured smart, standardized,
subscription-based industry monitors that capture and highlight the most
relevant social chatter within each segment of the most popular sectors,
including Automotive, Government, Healthcare, Hospitality, Retail and
Technology.
-- Smart Insights Widgets for Social Listening: Social Listening dashboards
have long been used to help customers quickly analyze data from their
listening monitors to identify trends and track changes. New Smart
Insights Widgets go even deeper by identifying trends and noteworthy
changes during a specified period of time, serving up analysis and call
to action based on the virality and sentiment of the trend.
-- Instagram Carousel Posts: Social media managers can now add up to 10
photos or videos to a single Instagram post, creating a rich
carousel-style post that can help boost engagement on the platform.
-- TikTok Integration: As the fastest-growing social network, TikTok videos
have changed the way content across social channels is consumed - and
brands must pay attention. Now, social media managers can create video
posts within Reputation's Social Suite that can be scheduled for posting
on TikTok as well as other channels.
-- Optimal Publish Times: The best time to publish a post for maximum
engagement is a hotly-debated topic in social media marketing.
Reputation now settles the debate by intelligently determining the times
of day that see the most audience engagement on each social channel and
presents those times to the user for easy and effective post scheduling.
"We are pleased to share several updates to our social suite that continues our mission to have a robust offering for the complexity of social media today. These updates will enable our customers to leverage their social channels in order to engage with and understand their consumers in real-time, fostering opportunities for business growth," added Pranav Desai, Chief Product Officer at Reputation.
Reputation's latest social customer experience product updates are a result of the organization listening to feedback from its customers. For example, Social Listening Industry Monitors resulted from customers needing a more cost-effective way to track public conversations about their brand and harness customer feedback from their respective industries.
For more information on Reputation's products and services, please visit reputation.com.
Reputation (formerly Reputation.com), creator of the Reputation Experience Management category, is changing the way companies gather and act on customer feedback to drive decision making and enhance Customer Experience (CX) programs. Reputation's interaction-to-action platform translates vast amounts of solicited and unsolicited feedback data into prescriptive insights that companies use to learn from and grow. Thousands of global organizations rely on the patented algorithms behind Reputation Score X(TM) to provide a reliable index of brand performance in order to make targeted business improvements. Backed by Bessemer Ventures and Kleiner Perkins, and trusted by over 250 integration partners, including Google, Facebook, Salesforce, J.D. Power, Amazon and Web.com, Reputation turns feedback into the fuel to grow businesses around the world. Visit reputation.com to learn more.
View original content to download multimedia:https://www.prnewswire.com/news-releases/reputation-adds-new-social-experience-features-to-enhance-its-complete-customer-experience-platform-301604074.html
SOURCE Reputation
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