Amazon Leads as Top Channel for Product Research, According to New Data from ChannelAdvisor
Friday, September 23, 2022
A survey of US and EMEA consumers found that Amazon has become the top channel for research
RESEARCH TRIANGLE PARK, N.C., Sept. 21, 2022 /PRNewswire/ -- ChannelAdvisor Corporation (NYSE: ECOM), a leading provider of cloud-based e-commerce solutions, today released the results of its 2022 E-Commerce Consumer Survey, which gauged the shopping behaviors of over 5,000 respondents in U.S., Europe, and Australia. The global survey results offer brands and retailers actionable insights into the current perspectives of online shoppers.
Survey participants shared their preferences for online marketplaces and retailer sites they visit to research and purchase products while weighing factors such as product selection and delivery methods. The survey results also revealed how inflation and rising costs are affecting consumer purchasing decisions and their priorities when conducting online research before or during an in-store shopping experience.
"To stay competitive and agile in this changing environment, brands and retailers must first understand how, where and why consumers are shopping," said Mike Shapaker, chief marketing officer at ChannelAdvisor. "These survey results provide valuable insights that will help empower sellers to gain strategies to help capture consumer attention as the holiday season approaches."
-- Amazon has become the top channel for consumer research*
-- Retail Media ads are influencing consumer purchase decisions
-- Holiday 2022 will continue to involve heavy online research and
purchasing activity
-- *this stat excludes Australia
-- 82% of global consumers use multiple digital touchpoints during their
buying journey
-- 76% of consumers tend to use multiple marketplaces on a regular basis
for browsing, shopping, or buying
-- 21% of consumers regularly use 3 marketplaces on a regular basis for
browsing, shopping, or buying, and 16% use 4 or more
-- 38% of consumers have purchased an item from a foreign retail site or
marketplace in the past 12 months
-- These purchases are more frequent among younger consumers (52% of
18- to 25-year-olds) than older consumers (24% of consumers aged
65+)
-- 44% of consumers have used buy online, pick-up in-store (or curbside
options) in the past 12 months
-- 89% of consumers browse items on marketplaces or retail sites without
the direct intention to purchase something
-- 42% of consumers "discovered" products they've purchased in the past 12
months by browsing marketplaces
-- 42% of consumers have clicked on a sponsored or promoted ad that they
saw on a marketplace or retail site in the past 12 months
-- This activity is higher among younger shoppers (59% of consumers
aged 18-25 and 55% of consumers aged 26-35)
-- 44% of consumers have purchased an item on Amazon after seeing an ad for
that product on Amazon
-- In the past 12 months, consumers have researched products on these
sites*
-- Facebook: 27%
-- Instagram: 24%
-- Google: 82%
-- Amazon: 89%
-- eBay: 52%? *these global stats exclude Australia
-- 83% of consumers usually compare prices before making a purchase
-- 99% of consumers consider price a somewhat or very important factor in
product selection
-- 61% of consumers indicated their reason for researching products online
before or during shopping in-store "often" involves checking prices
-- 84% of consumers plan to spend the same amount of time or more shopping
for holiday gifts online compared to last year
-- 19% of 18- to 25-year-old consumers plan to conduct holiday shopping
research on social media sites
Click here to read the full survey results, including holiday and category-specific results.
ChannelAdvisor commissioned leading research firm Dynata to survey 5,000 consumers in the U.S., U.K., France, Germany and Australia about their online shopping and research habits in 2022. Respondents, who ranged in ages from 18 to 65, were screened and sampled in partnership with Dynata.
For more details about ChannelAdvisor, visit ChannelAdvisor's blog, follow ChannelAdvisor on Twitter @ChannelAdvisor, like ChannelAdvisor on Facebook and connect with ChannelAdvisor on LinkedIn.
ChannelAdvisor (NYSE: ECOM) is a leading multichannel commerce platform whose mission is to connect and optimize the world's commerce. For over two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers across the entire buying cycle, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their e-commerce operations on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more. For more information, visit www.channeladvisor.com.
Media Contact:
Caroline Riddle
ChannelAdvisor
caroline.riddle@channeladvisor.com
(919) 439-8026
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SOURCE ChannelAdvisor Corporation
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