Gurulocity Brand Management Institute Launches a Revolutionary New Way to Develop Great Consumer Brand Leaders
Wednesday, October 12, 2022
Brand Management Accelerator Program Reduces Learning Curve for Brand Managers
CINCINNATI, Oct. 4, 2022 /PRNewswire/ -- Gurulocity Brand Management Institute announces the launch of its Brand Management Accelerator (BMA) training and development program, a membership program designed exclusively for client-side brand management professionals working on consumer brand teams that combines training workshop content with live events and a supportive learning community to create an in-depth, always-on training and development platform.
The BMA was created to provide practical, timely and efficient training and development solutions, which is a gap felt by most consumer brand organizations. It is enabled by a combination of in-depth, on-demand and live components, brought together in a new scalable platform that brand teams can leverage to develop their future leaders.
"Brand managers need to learn how to go from business strategy to consumer insights to creating an advertising strategy... and then how to evaluate creative work. Because many marketers aren't equipped to give effective feedback, you end up in a situation where the briefs are not great so neither is the creative--which costs more in the end," shared Adam Novickas, Vice President and Executive Publisher at Ubisoft, when asked about the importance of training for consumer goods brand managers.
Kevin Namaky, a trained educator with 20 years of experience as a CPG executive and founder of Gurulocity Brand Management Institute, couldn't agree more.
"For years, senior marketing executives have told me they're frustrated with the inconsistency among their brand management teams," said Namaky. "Because brand managers lack sufficient training, CMOs and marketing directors often have to dive into the weeds to fix things."
Consumer brand management is a different kind of marketing. It is a unique, lost art. It's not taught with the proper depth in most school programs, and new hires typically have little applicable brand management work experience.
In fact, many brand managers and assistant brand managers (ABMs) have either held other roles within the same company outside of the marketing organization, or were in different industries before moving into brand management. Namaky saw this firsthand with his own teams.
"Brand team members usually only have no common experiences or terminology because of their very different backgrounds.
"With the help of someone with extensive training in the industry sector, you can create a custom training program that elevates the entire team to think critically about the big picture, understand how to set strategy, and properly innovate instead of just executing tactics," adds Tara Morrill, VP of Brands at Rare Beauty Brands.
Since 2016, Gurulocity, Namaky's sought-after training and consulting firm has worked with brand managers at Ubisoft, Rare Beauty Brands, Procter & Gamble, Kraft Heinz, Johnson and Johnson, Nestlé, and GSK, training over 1,000 brand managers in total.
Through the new Brand Management Accelerator program, Namaky has found a way to prioritize practical application and reduce reliance on nactionable textbook theory, conferences that leave attendees with little they can actually use, and online courses taught by "experts" that have never actually worked in a brand management role. Instead, brand managers now have a single place to access the training content and human support they need to grow.
To learn more about Gurulocity's Brand Management Accelerator program visit https://gurulocity.com/membership or email info@gurulocity.com.
About Gurulocity Brand Management InstituteGurulocity Brand Management Institute helps consumer goods brand teams master strategy, communication and innovation skills so that they can become standout brand leaders, grow their businesses and advance their careers. Learn more at gurulocity.com.
Media Contact:
Kevin Namaky
513.659.2243
345993@email4pr.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/gurulocity-brand-management-institute-launches-a-revolutionary-new-way-to-develop-great-consumer-brand-leaders-301640203.html
SOURCE Gurulocity Brand Management Institute
|
|
|
|
|
 |
AllSci Launches Hypothesis Publishing: A Seamless Way to Share, Connect, and Advance Scientific Ideas | Jan 22, 2026
|
|
PayDo Launches Unified Payment Infrastructure Suite for Digital Businesses | Jan 22, 2026
|
|
TSX Venture Exchange Market Data Now Available Across Over 40 Blockchains via Chainlink | Jan 22, 2026
|
|
Gametime Launches "12 Days of Gametime" Holiday Giveaway in Partnership with Barstool Sports | Jan 22, 2026
|
|
The New Identity Theft Crisis: AI Scams, Child Victims, and Credit Damage Are All Spiking | Jan 22, 2026
|
|
Fintech Startup BON Credit Secures $3.5 Million In Funding | Jan 22, 2026
|
|
Canadian Fintech Tuhk Inc., Founded by Ethoca and NuData Security Veterans, Raises US$6 Million Seed Round Led by FINTOP, with Lloyds Banking Group and Capital One Ventures | Jan 22, 2026
|
|
Darwin CX Caps a Banner Year with AI Launch, Sold-Out Events, and Industry Book Launch | Jan 22, 2026
|
|
Young Adult Sports Fiction Debut Featured in LibraryBub Selection for January | Jan 22, 2026
|
|
IoTeX Publishes MiCA-Compliant Whitepaper for IOTX, Enabling EU-Wide Alignment Under the New Regulatory Framework | Jan 22, 2026
|
|
|
