BrightTower Advises Lightview Capital on its Strategic Investment in Performance Marketing Agency PlusMedia LLC
Tuesday, November 8, 2022
NEW YORK, Oct. 31, 2022 /PRNewswire/ -- PlusMedia, LLC, a leading omnichannel performance marketing organization dedicated to helping brands acquire and retain customers while driving profitable revenue growth, has received strategic investment from an investment group led by Lightview Capital, a leading growth-oriented private equity firm focused on partnering with specialized tech-enabled businesses. Aldine Capital, Harbert Credit Solutions, and Resolute Capital Partners also chose to participate in the financing of PlusMedia's future growth.
BrightTower, a New York City headquartered investment banking and M&A advisory services firm, served as exclusive financial advisor to Lightview Capital in this transaction.
The partnership enables PlusMedia to enhance its highly differentiated offering across traditional and digital media, through investment in talent, capabilities, and technology to further support its clients in driving business growth and leveraging emerging opportunities.
"We are thrilled to partner with Lightview Capital who shares our vision for creating a next generation multichannel performance agency," said Sherry Scapperotti, President & CEO of PlusMedia. "Their operator friendly approach, industry relationships, and access to capital will allow us to accelerate our momentum through organic and inorganic strategies."
"We have been impressed with PlusMedia's strong reputation and success in delivering best-in-class service and exceptional results and are excited to partner with Sherry and her team to accelerate their growth by expanding capabilities to create greater client value. This approach is consistent with our investment strategy of partnering with founder-led companies in our core sectors of focus," said Conor Mullett, Co-founder and Managing Director of Lightview Capital. James Elliott, Vice President at Lightview Capital added, "We're excited to help PlusMedia continue to build on their success through further investment in the Company's data capabilities and technology platform."
Over the past 24 years, PlusMedia has successfully executed on a strategic growth plan that has provided clients with media strategy, campaign planning and analysis, creative services, print production management, and media monetization to serve direct-to-consumer, non-profit, and B2B brands across the globe. As an early pioneer and leader in insert media, the Company has combined their domain expertise with a fully integrated omnichannel approach to performance marketing, providing clients with a true performance partner.
Incepted by Sherry Scapperotti, the Company has expanded organically to over 50 employees and has been servicing clients in North America and internationally.
About BrightTowerBrightTower is a New York City headquartered investment bank focused on M&A advisory services, capital raising, and debt capital markets. The firm leverages sector expertise, global reach, and tailored insights to deliver enterprise advisory services across the software, technology-enabled marketing, IT business services, and information markets. BrightTower is focused on growing a robust ecosystem supporting entrepreneurs, private equity firms, growth equity firms, venture capitalists, debt providers, and corporations as they stay ahead of quickly evolving markets. The firm is committed to delivering world class advisory talent to every engagement that builds trust in the knowledge economy. Visit us on LinkedIn.
Contact:
Christie Haselton
Director, Development
BrightTower
christieh@brighttower.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/brighttower-advises-lightview-capital-on-its-strategic-investment-in-performance-marketing-agency-plusmedia-llc-301663672.html
SOURCE BrightTower
|
|
|
|
|
 |
Sup AI Sets New Benchmark Record with 52.15% on Humanity's Last Exam | Jan 22, 2026
|
|
Weekly Recap: 11 Tech Press Releases You Need to See | Jan 22, 2026
|
|
DEADLINE ANNOUNCED FOR 2026 NEW TOP-LEVEL DOMAIN APPLICATIONS | Jan 22, 2026
|
|
Trigent Partners with WeWork India to Expand its GCC Footprint | Jan 22, 2026
|
|
Skunk Works® and XTEND Expand Joint All Domain Command and Control for Advanced Mission Execution | Jan 22, 2026
|
|
Altair HyperWorks 2026 Delivers Design and Simulation at Scale with AI | Jan 22, 2026
|
|
Exia Labs Brings Keystone to the U.S. Navy via DIU's Blue Object Management Challenge | Jan 22, 2026
|
|
Marketing Evolution Announces New Investment Led by Insight Partners to Power AI-Ready Marketing Data for the Agentic Era | Jan 22, 2026
|
|
Genpact Named a Leader in ISG Provider Lens(TM) 2025 for Insurance GCCs and Agentic AI Services | Jan 22, 2026
|
|
Glasswall Brings Defense-Level File Sanitization to Every Government Agency and Business Using Microsoft 365 | Jan 22, 2026
|
|
|
