Pixalate Releases Children's Online Privacy Compliance Teacher Reviews To Help Advertisers Identify Child-Directed Apps on Google, Apple, Roku and Fire App Stores
Thursday, November 17, 2022
Pixalate's Trust & Safety Advisory Board will provide transparency into its manual review methodology and further educate the ad tech community and app developers to enhance their COPPA compliance practices.
LONDON and PALO ALTO, Calif., Nov. 9, 2022 /PRNewswire/ -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today announced the Children's Online Privacy Compliance Teacher Reviews series of blogs from its Trust & Safety Advisory Board, featuring manually reviewed mobile and CTV apps.
Today, for the first time, Pixalate is making public the analysis behind the Trust & Safety Advisory Board's manual review process which identifies the likely target audience (child-directed or general audience) for apps under the COPPA Rule. The Board, composed of qualified educators, has reviewed tens of thousands of mobile & CTV apps to date. Achieving this scale for manually reviewed COPPA compliance data is unprecedented, and it is open to the public through Pixalate's website.
Pixalate's Trust & Safety Advisory Board was founded by Pixalate's Senior Vice President of Public Policy, Ads Privacy and COPPA Compliance, Allison Lefrak, a former Federal Trade Commissioner enforcer.
"We are excited to be able to make our teachers' analysis public to provide guidance that will help the ad tech community, app developers, and others comply with COPPA by better understanding the applications of the subjective child-directed factors set forth in the COPPA Rule," said Lefrak.
The first in the Children's Online Privacy Compliance Reviews is a review of two popular child-directed apps from the Google Play Store: "Surprise Eggs" and "My Bakery Empire: Cake & Bake." The methodology behind the Children's Online Privacy Compliance Reviews for apps can be found here.
About PixalatePixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. Pixalate is MRC-accredited for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com
DisclaimerThe Children's Online Privacy Compliance blog series published by Pixalate is available for informational purposes only and is not considered legal advice. By viewing these blog posts, the reader understands and agrees that there is no attorney-client relationship between the reader and the blog publisher. The blogs should not be used as a substitute for legal advice from a licensed professional attorney in the applicable jurisdiction(s), and readers are urged to consult their own legal counsel on any specific legal questions concerning any specific situation. The content of the blog posts reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees; and these blog posts are not intended to impugn the standing or reputation of any entity, person or app, but instead, to report findings pertaining to mobile and Connected TV (CTV) apps.
View original content to download multimedia:https://www.prnewswire.com/news-releases/pixalate-releases-childrens-online-privacy-compliance-teacher-reviews-to-help-advertisers-identify-child-directed-apps-on-google-apple-roku-and-fire-app-stores-301673532.html
SOURCE Pixalate
|
|
|
|
|
 |
Energy Toolbase Launches Energy Storage Partnership with Sungrow to Support PowerStack 255CS and PowerTitan 2.0 | Jan 22, 2026
|
|
Einride and IonQ Partnership Uses Quantum Computing to Optimize the Logistics of Electric and Autonomous Freight | Jan 22, 2026
|
|
RS now offers Phoenix Contact's pioneering new NearFi technology | Jan 22, 2026
|
|
SCAILIUM Debuts "AI Production Layer" to Overcome GPU Starvation and Slash AI Energy Waste | Jan 22, 2026
|
|
MetaOptics to Showcase Five Breakthrough Metalens-Powered Products at CES 2026 | Jan 22, 2026
|
|
No Assembly Required: Barrett Distribution Centers Powers Maxwood Furniture's West Coast DTC Expansion | Jan 22, 2026
|
|
Quantum Art Raises $100 Million in Series A Round to Drive Scalable, Multi-Core Quantum Computing | Jan 22, 2026
|
|
TESSAN to Redefine Global Mobility at CES 2026 with '100 Travelers' Initiative and Flagship Voyager 205 | Jan 22, 2026
|
|
Hesai Recognized as the Only Lidar Company on Morgan Stanley's "Humanoid Tech 25" of Global Robotics Leaders | Jan 22, 2026
|
|
1inch Named Exclusive Swap Provider at Launch for Ledger Multisig | Jan 22, 2026
|
|
|
