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Rothy's Boosts Sustainability Mission with Centric PLM®
Saturday, December 3, 2022

Eco-conscious company leverages technology to continue down the environmentally friendly path

CAMPBELL, Calif., Nov. 29, 2022 /PRNewswire-PRWeb/ -- Centric Software® is delighted to announce the release of a success story about its customer, Rothy's.

Headquartered in San Francisco, California, Rothy's was founded in 2012 and launched in 2016 by Roth Martin and Stephen Hawthornthwaite. The company designs washable shoes, handbags and accessories out of thread made from recycled single-use water bottles, produced at their wholly-owned factory.

At the outset, the founders weren't satisfied with the way shoes were traditionally made and came up with a revolutionary method to reduce waste. By owning their own factory, Rothy's is able to have complete control over manufacturing, achieving LEED certification which requires careful tracking of certificates, processes, energy consumption and more, which Centric PLM enables.

Rothy's faced rapid growth, ambitious eco-goals and more recently but not surprisingly, has suffered from supply chain disruptions. They made the decision to step up the functionality of PLM to meet these challenges head on.

Having a central digital repository and the means for remote collaboration--and even complete distance working--via PLM took the sting out of the pandemic. Heather Howard, COO at Rothy's says that they've "...had a few people move out of California that are still with us and it's working really well."

Technology is also contributing to Rothy's next objective: circularity of their products. Says Howard, "Because everything in our shoe is natural or recycled, it's easy to repurpose those components. We're deconstructing and reclaiming these twice recycled materials to create something new." Centric PLM gives companies the means to categorize materials and products by adding circular labelling and 'instructions' for end-of-life recycling.

Read what Howard has to say about package-less returns, more about the initiative of their zero-waste factory and how Centric PLM plays a key role in their sustainability goals.

Get the details in the success story!

Read the full story

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Rothy's (

Founded in 2012 and launched in 2016, Rothy's is based in San Francisco, California. At Rothy's, we're committed to constantly optimizing our sustainable efforts. From our planet-friendly materials to the way we treat our team members, we consider sustainability every step of the way. And we've been that way since the very beginning. We make everything we sell, offering stylish, comfortable and sustainable shoes and handbags through our online site and stores in select cities.

Media Contact

Aurore Evee, Centric Software, +16479155377,

SOURCE Centric Software

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