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SDI launches brand positioning update, reinvigorating their mission to change the way people think about and manage supply chain.
Friday, December 23, 2022
A changing world, converging technologies, and digital transformation are fueling a Supply Chain Revolution; SDI calls on industry to act with new brand positioning: Don't Spectate. Participate. Dominate.
BRISTOL, Pa. , Dec. 15, 2022 /PRNewswire-PRWeb/ -- SDI, the leader in digital supply chain solutions and services recently announced a new brand position highlighting their range of expertise to collaboratively solve facility and plant maintenance challenges as businesses navigate an increasingly complex supply chain environment. The company's new positioning, 'Don't Spectate. Participate. Dominate.' is part of SDI's broader strategy to align capabilities with the new realities of supply chain while building deeper alliances within the ecosystem of suppliers, technology providers, academia/research, consultants, and clients to shape the future of supply chain for a better world.The COVID-19 pandemic was an inflection point for supply chain. The constant disruption that organizations continue to face dramatically accelerated demand for end-to-end supply chain visibility and control. SDI has been dedicated to leading customers on a digital transformation journey to evaluate processes, better leverage data to drive action, and empower their supply chain function to optimize operations across their organization.
"Since the initial pandemic, businesses have felt first-hand how supply chain is mission critical. Organizations of all sizes are searching for sustainable and scalable solutions to address today's supply chain challenges and future proof their businesses," said Debra Yorkman, SDI's Vice President of Marketing. "This new brand positioning, encapsulates SDI's collaborative design-thinking approach to help customers align their supply chain with asset performance management and facilities management strategies, reimagining how the supply chain can work for everyone. Not just to save money, time, and effort, but to fundamentally change the way industry manages supply chain, for the better."
The Company is launching their new brand position with a newly designed website, SDI.com, that makes it easier for customers to self-discover and engage with multi-modal content to improve facilities maintenance, repair, and operations performance with simple, scalable, and sustainable business solutions. Additional investments in the buyer's digital experience to be rolled out in 2023 include the launch of their 3D interactive supply chain app, a digital ROI calculator, and a monthly podcast designed to create a community around solving supply chain challenges.Alina Aronova, SDI's Chief Transformation Officer commented further, "SDI is posited to be a market leader in its space during the Fourth Industrial Revolution by embodying the culture of continuous Digital Transformation and adapting emerging technologies to amplify customer value every day and for years to come."
About SDI
SDI is a supply chain solutions and services company that specializes in helping large, multi- site facilities and plant maintenance leaders reduce costs and risks while driving overall performance results and outcomes. Over SDI's more than 50 years of experience, the Company has helped hundreds of organizations align and integrate their parts supply chain with their FM and EAM strategies to drive improvements in KPIs such as first call completion, mean time to repair, and wrench time.The company's service offering is further enhanced by their ZEUS Digital Supply Chain Management platform which includes the mobile apps -- ZEUS Ordering, ZEUS Materials Management, PPE As-A-Service and ZEUS Integrated Parts Management (IPM) -- available on the Apple Store.SDI's digital supply chain solutions coordinate and align with overall facilities management, enterprise risk management, and reliability strategies. Lower costs, smarter inventories and more reliable facilities are all natural results from a more connected supply chain.To learn more visit: http://www.sdi.com or contact sales@sdi.com.
Media Contact
Debra Hogan Yorkman, SDI, The Digital Supply Chain Company, 1 215-633-1914, Debra.Yorkman@sdi.com
SOURCE SDI, The Digital Supply Chain Company
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