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Asia Mobile Gaming Markets Report 2023-2028: Growing Demand of Local Content, Freemium Monetization, Cross-Platform Publishing to Augment Growth
Wednesday, February 8, 2023

DUBLIN, Jan. 30, 2023 /PRNewswire/ -- The "Mobile Gaming in Asia by Technology, Platform, Stakeholder, Connectivity, Sub-Region and Countries 2023-2028" report has been added to's offering.

This report represents must-have research for anyone focused on mobile entertainment and/or VAS applications in Asia. This report represents a comprehensive assessment of mobile gaming opportunities in Asia. It provides insights into the mobile gaming business and analysis of current limitations, challenges, and opportunities.

The report also addresses various demand drivers/factors including: Asian mobile gaming demographic analysis, Asian mobile game-play behavior, game-play preference and projection analysis.

The report also provides a comparative analysis of Asian mobile gaming demography and preferences including: Male vs. Female, Casual vs. Core, "Freemium" vs. Premium, Social vs. Traditional, Tablet vs. Mobile, Smartphone vs. Web Enabled vs. Standard Phone, Regular vs. Irregular, Time and Money Spending dynamics.

Mobile gaming is the fastest growing segment of digital entertainment with roots connected to the console-based platform era building upon lessons learned from the likes of Nintendo DS and PlayStation Portable. Initially, adaptive versions of popular console titles were offered for mobile. Incrementally, entertainment targeted towards smartphones and tablets made inroads, particularly in the casual gaming segment. Today, smartphone-based games lead the mobile gaming industry by users but tablets generate higher rates across paid monetization, micro transactions and advertising.

Mostly casual and non-complex genres are popular on smartphone platforms whereas tablets provide a better user experience due to greater hardware capabilities and a superior user interface. Tablets now represent an attractive mid-core gaming platform as they have started competing substantively with console devices and may overtake them in the near future.

The mobile gaming business has also exploded with emerging revenue models such as free-to-play (F2P), "advergaming" etc. Social and community dynamics are also a revolutionary factor that has enhanced viral growth, user targeting, customer acquisition, and monetization, driving substantial daily average revenue per paying user. The major growth drivers are many and varied including growth of data enabled mobile devices, F2P revenue model and in-game advertising that includes display banner, interactive, video ads and "advergaming" (brand sponsorship).

After acquiring millions of mobile users, gaming companies have realized that the emphasis should be focused on user retention rather than innovation. Therefore, the gaming industry is largely focused upon enhancing in-game experience on a periodic basis rather than creating entirely new games, which have proven to cause a drop in loyal users.

In addition, gaming business models have experienced a transition from free-to-play to freemium and also a focus on highly successful categories such as social casino style gaming and real money games.

Select Report Findings

    --  Market for mobile gaming in the Asia region as a whole will reach $93.2
        billion by 2028
    --  Market for mobile game publishers and service aggregators in Asia will
        reach $51.3 billion by 2028
    --  WiFi will continue to be the most extensive means of connectivity
        followed by LTE and 5G through 2028
    --  While male gamers continue to dominate usage, female gamers are growing
        62% faster, poised to reach parity within a decade
    --  Mobile gaming business models have experienced a transition from
        free-to-play to freemium and also a focus on highly successful
    --  Smartphones have the greatest user penetration but tablets represent the
        best user experience that competes well against the console market
    --  Mobile gaming by device type is dominated by smartphone usage as other
        devices experience substantially slower growth and tablets are losing
    --  Major growth drivers are explosion of data enabled mobile devices, F2P
        revenue model and in-game advertising that includes display banner,
        interactive, video ads and "advergaming"

Market Dynamic Analysis

Market Growth Driver Analysis

    --  Cross Platform Game Play and Mobile Social Gaming
    --  Growing Demand of Local Content
    --  Freemium Monetization
    --  Gaming Optimized Devices
    --  Mobile Platform as Common Gaming Platform
    --  Word of Mouth Preference
    --  Local Gaming Platforms
    --  Wearable Gaming Preference
    --  Connected Console and Mobile Cloud
    --  Advergaming
    --  In-Game Transaction
    --  Virtual go-to Community
    --  Cross-Platform Publishing
    --  Non-Facebook Social Gaming Platform

Regulation and Fraud Analysis

    --  Mobile Game Piracy and Virtual Currency Scam
    --  Kompu Gacha Mobile Social Gambling Ban in Japan
    --  Geographic Implication of Antipiracy Law
    --  Zynga with PrivacyVille
    --  Cyber Criminal Attack on Mobile Social Games
    --  In-Game Scam Debate in Mobile Social Games
    --  Open Web to Save DMCA: MiniMega vs. TomKid Game
    --  RMT and Gold Farming Regulation
    --  Offshore Opportunity in Asia

New Entrants Role

    --  Technical and Legal Role of Technology Provider
    --  Virtual Goods and Currency Provider Role
    --  Micro Transaction Solution Provider Role

Business Model Analysis

    --  Key Mobile Gaming Strategies
    --  Revenue Sources and Cost Items
    --  Trendy Business Model
    --  Tips for Economic and Gamification in Business Model
    --  Advertising Model
    --  Building Mathematical Model to Set Price
    --  Market Challenge and Game Balancing Method

Technology and Application Analysis

Case Study

    --  Grand Theft Auto
    --  Nike and Sports Game
    --  FitBit Casual Gaming
    --  BMW Ultimate Drive App
    --  Angry Birds
    --  Fruit Ninja
    --  Cut the Rope
    --  Kompu Gacha Games
    --  Colopula
    --  Hostess Club Social Game
    --  Social Horse-Racing Game
    --  Smurf Village: Real Virtual Economy Success
    --  Alchemy: Android Title Success Case in Korea
    --  The Human Element
    --  Half the Sky Movement
    --  FoldIt: Research for Mankind and Community Patent
    --  RecycleBank: Community Awareness
    --  Miller Literacy Game: Education and Literacy
    --  SPENT: Poverty Alleviation
    --  Raise the Village: Constructing Village
    --  WeTopia Case: Charities for Children
    --  Charities for Animal: Joy Kingdom Case
    --  Japan and Korea Success Story
    --  Pretty Simple's Criminal Case Lesson

Conclusions and Recommendations

    --  Advertisers and Media Companies
    --  Artificial Intelligence Providers
    --  Automotive Companies
    --  Broadband Infrastructure Providers
    --  Communication Service Providers
    --  Computing Companies
    --  Data Analytics Providers
    --  Immersive Technology (AR, VR, and MR) Providers
    --  Networking Equipment Providers
    --  Networking Security Providers
    --  Semiconductor Companies
    --  OEM Companies
    --  IoT Suppliers and Service Providers
    --  Software Providers (Game Developers and Publishers)
    --  Content Aggregators
    --  Payment Solution Provider
    --  Social Media Companies
    --  Enterprises and Governments
    --  Gaming Investors

Mobile Gaming Company Analysis

Mobile Game Developers and Publishers

    --  Halfbrick: Australia
    --  Capcom: Japan
    --  Electronic Arts: Japan
    --  Namco Bandai: Japan
    --  Gamevil (Com2uS): Korea
    --  Zeptolab: Russia
    --  Square Enix: Japan
    --  Gameprom: Russia
    --  Kairosoft: Japan
    --  Konami: Japan
    --  Disney Mobile: Japan
    --  GREE: Japan
    --  DeNA: Japan
    --  Tencent: China
    --  Mig33: China
    --  Sina Weibo: China
    --  Papaya Mobile: China
    --  Mobygames
    --  Games2Win: India
    --  Hungama Games: India
    --  Nazara: India
    --  Anino mobile: Philippines
    --  Socialpoint: Spain
    --  Agate Studio: Indonesia
    --  Toge Productions: Indonesia
    --  Creacle Studio: Indonesia
    --  Touchten Games: Indonesia
    --  Maximize Games Studio: Indonesia
    --  Tinker Games: Indonesia
    --  Educa Studio: Indonesia
    --  Altermyth: Indonesia
    --  Nightspade: Indonesia
    --  Alegrium
    --  Kidalang
    --  Menara Games
    --  Own Games

Emerging Publisher Platform Analysis

    --  Sina WeiBo
    --  Tencent Network (Weibo, Qzone and Pengyou)
    --  Renren
    --  Kaixin001
    --  51.Com
    --  Mixi
    --  Cyworld
    --  Yahoo-Mobage
    --  Ameba Pigg
    --  Bebo
    --  Twitter
    --  Amazon
    --  Gaia Online
    --  Badoo
    --  Tagged
    --  Hi5
    --  Habbo
    --  Come2Play
    --  Chillingo
    --  Tencent QQ
    --  KakaoTalk
    --  Line
    --  Tango
    --  Kik Messenger
    --  Zalo
    --  Qihoo 360 Platform
    --  Wandoujia
    --  Baidu App Store
    --  AppChina
    -- Games Center
    --  Gfan
    --  VKontakte
    --  Yonja

Application Store Analysis

    --  Google Play Games
    --  iOS Game Center
    --  Facebook Games
    --  Alternative Android Store
    --  Slide ME
    --  GetJar
    --  CodeNgo
    --  Apps UK Ltd.
    --  Anzhi
    --  F-Droid
    --  Alternative iOS Store
    --  Cydia
    --  Cross Platform App Store
    --  NVidia (Geoforce)
    --  Nook App Store
    --  Taobao App Market
    --  Bemobi International
    --  Mobango
    --  Appitalism
    --  Kongregate
    --  Maopao
    --  Alternative.To
    --  Market
    --  OEM Appstore
    --  Xiaomi App store
    --  Carrier AppStore
    --  One Store Corp.
    --  MTNPlay

Gaming Service Management Providers

    --  WildTangent
    --  iWin
    --  Twitch.TV
    --  Appia
    --  XSplit

Communication Service Provider Analysis

    --  NTT DoCoMo Japan
    --  KDDI au, Japan
    --  China Mobile, China
    --  China Unicom, China
    --  China Telecom, China
    --  Airtel (Bharti), India
    --  Vodafone Idea, India
    --  SK Telecom, Korea
    --  Telstra Mobile, Australia
    --  Optus Mobile, Australia
    --  Vodafone, New Zealand
    --  MTS, Russia
    --  MegaFon, Russia
    --  Beeline, Russia
    --  Chunghwa Telecom, Taiwan
    --  Hong Kong
    --  Mobicom, Mongolia
    --  Telkomsel, Indonesia
    --  Indosat, Indonesia
    --  Viettel, Vietnam
    --  MobiFone, Vietnam
    --  Smart Communications, Philippines
    --  Globe Telecom, Philippines
    --  Maxis, Malaysia
    --  SingTel Mobile, Singapore
    --  AIS, Thailand
    --  DTAC, Thailand
    --  DSTCom, Brunei
    --  Lao-telecom, Laos
    --  Metfone, Cambodia
    --  Turkcell, Turkey
    --  Mobile Telecommunication Company of Iran
    --  STC, Saudi Arabia
    --  Etisalat, UAE
    --  Cellcom, Israel
    --  BATELCO, Bahrain
    --  Cytamobile-Vodafone, Cyprus
    --  Vodafone, Egypt
    --  Zain, Jordan
    --  Zain, Kuwait
    --  Touch, Lebanon
    --  Q-Tel, Qatar
    --  Omantel, Oman
    --  K'Cell, Kazakhstan
    --  Beeline, Kyrgyzstan
    --  Babilon Mobile, Tajikistan
    --  Uzdunrobita, Uzbekistan
    --  MTS, Turkmenistan
    --  Grameenphone, Bangladesh
    --  Dialog, Sri Lanka
    --  Mobilink, Pakistan
    --  Ncell, Nepal
    --  Dhiraagu, Maldives
    --  B-Mobile, Bhutan

For more information about this report visit

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