Animoto Survey: How Video is Streamlining Communication for Internal Teams
Saturday, February 4, 2023
NEW YORK, Jan. 25, 2023 /PRNewswire/ -- Animoto, the company that makes it easy for anyone to create professional videos for marketing, sales, human resources, and more, reported new survey results today that detail a shift in how businesses use video. The online video-maker shared its "How Video is Changing the Way We Communicate in 2023" report that details an in-depth look at how businesses use video for internal and external messages online and across the remote organization.
"Video is the go-to communication tool for remote and hybrid businesses," said Brad Jefferson, CEO and co-Founder of Animoto. "Over the past decade, we've seen video stake its claim as the top-converting marketing tool. It was only a matter of time before we saw videos being created and shared within organizations as much as online. Today, videos of all kinds are an integral means of communication for departments across the organization."
Top Videos Made by Businesses in 2022
In 2022, the most popular kind of video made by businesses was:
-- Training Videos
Followed by:
-- Presentations
-- Social Media
-- Website Content
-- Advertising
-- Recruiting and Employee Onboarding
Everyone engages with videos -- and anyone can make them
We're living in a video-first world. In today's hybrid work environment, video is a powerful communication tool that attracts and engages audiences across the board - even internally.
The top 5 departments creating and using video in their roles are:
-- Marketing
-- Sales
-- Human Resources
-- Operations
-- Customer Support
Companies also say that the most important ways they use video are for:
-- Training and onboarding new employees
-- Marketing to new customers
-- Engaging with existing customers.
To illustrate the research and its results, Animoto published the findings on their site. Additional business video trends and in-depth insights can be found here.
Methodology:
Animoto surveyed individuals at U.S. companies that have created at least 2 videos in the past year to learn about how they use video and plan to use video in their organizations in 2023. The web-based survey was fielded April 1, 2022 through April 13, 2022, with a sample size of 400 business users 18 years or older at companies of 1-1,000 employees. Those surveyed did not list video editing or video production as a formal job responsibility.
About Animoto:
Animoto's award-winning online video maker makes it easy for anyone to drag and drop their way to powerful and professional videos for marketing, sales, human resources, and more. The company's certified partnerships with Facebook, Instagram, YouTube, Twitter, LinkedIn, and the Small Business Administration give it unique insight into the changing video marketing and business landscape. With over 15 years of experience, more than 1 million businesses around the world have used Animoto to create videos that stand out on social media and beyond.
Founded in 2006, Animoto is now a fully remote workplace and was named one of the Best Places to Work in 2023 by Built In. For more information, visit http://animoto.com. Animoto is a registered trademark of Animoto Inc. Other names may be trademarks of their respective owners.
Public Relations Contact
Sally Sargood
sally@animoto.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/animoto-survey-how-video-is-streamlining-communication-for-internal-teams-301729703.html
SOURCE Animoto
|
|
|
|
|
 |
Asetek - Mandatory Notification of Trade | Jan 22, 2026
|
|
Tomorrowland Brings the Magic to Shanghai for a Spectacular First Indoor Edition in China | Jan 22, 2026
|
|
Rent Manager Earned Best Real Estate Software Product Award and Multiple Review Badges from G2 Platform | Jan 22, 2026
|
|
BC.GAME to Host "Stay Untamed" Night During Abu Dhabi's Packed Web3 Summit Week | Jan 22, 2026
|
|
Auburn University's Applied Research Institute Expands Advanced Manufacturing Capabilities with CF3D Enterprise Cell | Jan 22, 2026
|
|
AMPERA ANNOUNCES LOCATION FOR GLOBAL HEADQUARTERS | Jan 22, 2026
|
|
Culture and tourism sectors thrive in Xiamen | Jan 22, 2026
|
|
California Divorce Mediation Center Unveils Modern Website Redesign | Jan 22, 2026
|
|
AMPLIFY Named Finalist in Three Categories at the 2026 Golden Gavel Awards | Jan 22, 2026
|
|
Gemmy Alerts Customers: Fake Websites Target Holiday Decorators | Jan 22, 2026
|
|
|
