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This Week in Sports News: 11 Stories You Need to See
Saturday, December 9, 2023

A roundup of the week's most newsworthy sports industry press releases from PR Newswire, including Toyota's new race car and Pop-Tarts' new edible mascot.

NEW YORK, Dec. 1, 2023 /PRNewswire/ -- With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help journalists covering the sports industry stay on top of the week's most newsworthy and popular releases, here's a roundup of stories from the week that shouldn't be missed.

The list below includes the headline (with a link to the full text) and an excerpt from each story. Click on the press release headlines to access accompanying multimedia assets that are available for download.

    1. Toyota Unveils Camry XSE Race Car For 2024 NASCAR Cup Series SeasonThe
       Camry XSE Next Gen follows the Toyota Camry TRD Next Gen, which produced
       18 victories and 25 poles during the last two seasons of competition. New
       features of the Toyota Camry race car include a distinctive hammerhead
       styling on the front facia with an upper grille slot that is tied into
       the updated slim and wide headlights.

    2. Pop-TartsĀ® Will Unwrap the First-Ever Edible Mascot at the 2023
       Pop-Tarts BowlThe Pop-Tarts Bowl Mascot is an IRL manifestation of its
       "Agents of Crazy Good" campaign; it will run around the stadium
       interacting with fans and, when the final whistle blows, transform into a
       game-winning snack for the victors, just like in the brand's most recent

    3. Special Olympics athletes surprised with billboard reveal in New York
       CityJoshua Olds from Ft. Lauderdale, Fla. and Madi "Maddog" Madory from
       Oklahoma City, Okla. are debuting limited-edition sweatshirts that
       declare, "Yeah, I am Special," on shoppable billboards in New York City,
       reclaiming and redefining what it truly means to be special.

    4. Monster Energy To Begin Next Chapter In Formula One From 2024Monster will
       begin a journey racing with a motor racing icon, McLaren from the start
       of 2024 which will see the company partnering in F1 and proudly and
       prominently featured on both drivers' helmets and suits.

    5. It's Official: Pickleball is Now a "Blimpworthy" SportOn Sunday, Dec. 3,
       the Goodyear Blimp is scheduled to enter the airspace above the Life Time
       Rancho athletic resort in San Clemente, California, where the best
       Professional Pickleball Association (PPA Tour) players will compete in
       the CIBC PPA Tour Finals.

    6. BirdieBall Revolutionizes Golf Practice With Limited Flight, Real Feel
       TechnologyBirdieBall's distinction lies in its unprecedented combination
       of design and technology. Unlike traditional practice balls that merely
       serve as placeholders for the real thing, the BirdieBall is infused with
       patented technologies that simulate the genuine experience of striking an
       authentic golf ball.

    7. Cheez-ItĀ® Brings Bowl Game Absurdity to a New Level with Cheez-It
       Inspired Fan Makeovers on the Field at the 2024 Cheez-It Citrus BowlThe
       2024 Cheez-It Citrus Bowl is giving passionate fans the inspiration they
       need to be lookin' and "Feelin' the Cheeziest" with the Cheez-It Flexin'
       Section - a first-of-its-kind on-field barbershop and spa-inspired
       experience right on the field so fans can flex their superfandom for all
       to see.

    8. Diamond Kinetics and Marucci Unveil First-Of-Its-Kind Fully Integrated
       Smart BatWith a completely integrated Diamond Kinetics Bat Sensor,
       players can instantly visualize swing metrics across aspects of power,
       speed, quickness, and control, as well as monitor their progress from
       practice swings to live in-game at-bats, and enjoy interactive games and
       training content, all within the DK mobile app.

    9. Sport, tech and entertainment leaders join forces to purchase the United
       States SailGP TeamSailGP is the most exciting racing on water. The global
       league features high-tech, high-speed 50-foot foiling catamarans that are
       raced by the world's best athletes in 10 national teams and broadcast in
       over 200+ markets (CBS and YouTube in the U.S.).

    10. JD Sports and Finish Line Partner With Instacart to Power Same-Day
        Delivery Across North AmericaJD Sports is one of the first
        sports-fashion retail partners to leverage Instacart's technologies,
        giving customers access to same-day delivery for more than 16,000
        products, including popular athletic footwear and apparel brands like
        Nike, Jordan, adidas, Puma and more, delivered in as fast an hour.

    11. Professional Fighters League and ESPN Announce Multi-Year U.S. Media
        Rights Renewal"Our innovative sport-season format, elite roster of
        athletes, and the launch of the PFL PPV Super Fight Division, which will
        feature some of the world's greatest combat sports stars such as Francis
        Ngannou and Jake Paul, are ushering in the new era of MMA as a
        mainstream global sports entertainment platform," said PFL CEO Peter

Read more of the latest sports-related releases from PR Newswire and stay caught up on the top press releases by following @PRNsports on Twitter.

Helping Journalists Stay Up to Date on Industry News

These are just a few of the recent press releases that consumers and the media should know about. To be notified of releases relevant to their coverage area, journalists can set up a custom newsfeed with PR Newswire for Journalists.

Once they're signed up, reporters, bloggers and freelancers have access to the following free features:

    --  Customization: Create a customized newsfeed that will deliver relevant
        news right to your inbox. Customize the newsfeed by keywords, industry,
        subject, geography, and more.
    --  Photos and Videos: Thousands of multimedia assets are available to
        download and include with your next story.
    --  Subject Matter Experts: Access ProfNet, a database of industry experts
        to connect with as sources or for quotes in your articles.
    --  Related Resources: Read and subscribe to our journalist- and
        blogger-focused blog, Beyond Bylines, for media news roundups, writing
        tips, upcoming events, and more.

About PR Newswire

PR Newswire is the industry's leading press release distribution partner with an unparalleled global reach of more than 440,000 newsrooms, websites, direct feeds, journalists and influencers and is available in more than 170 countries and 40 languages. From our award-winning Content Services offerings, integrated media newsroom and microsite products, Investor Relations suite of services, paid placement and social sharing tools, PR Newswire has a comprehensive catalog of solutions to solve the modern-day challenges PR and communications teams face. For 70 years, PR Newswire has been the preferred destination for brands to share their most important news stories across the world.

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