This Week in Sports News: 11 Stories You Need to See
Saturday, December 9, 2023
A roundup of the week's most newsworthy sports industry press releases from PR Newswire, including Toyota's new race car and Pop-Tarts' new edible mascot.
NEW YORK, Dec. 1, 2023 /PRNewswire/ -- With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help journalists covering the sports industry stay on top of the week's most newsworthy and popular releases, here's a roundup of stories from the week that shouldn't be missed.
The list below includes the headline (with a link to the full text) and an excerpt from each story. Click on the press release headlines to access accompanying multimedia assets that are available for download.
1. Toyota Unveils Camry XSE Race Car For 2024 NASCAR Cup Series SeasonThe
Camry XSE Next Gen follows the Toyota Camry TRD Next Gen, which produced
18 victories and 25 poles during the last two seasons of competition. New
features of the Toyota Camry race car include a distinctive hammerhead
styling on the front facia with an upper grille slot that is tied into
the updated slim and wide headlights.
2. Pop-Tarts® Will Unwrap the First-Ever Edible Mascot at the 2023
Pop-Tarts BowlThe Pop-Tarts Bowl Mascot is an IRL manifestation of its
"Agents of Crazy Good" campaign; it will run around the stadium
interacting with fans and, when the final whistle blows, transform into a
game-winning snack for the victors, just like in the brand's most recent
3. Special Olympics athletes surprised with billboard reveal in New York
CityJoshua Olds from Ft. Lauderdale, Fla. and Madi "Maddog" Madory from
Oklahoma City, Okla. are debuting limited-edition sweatshirts that
declare, "Yeah, I am Special," on shoppable billboards in New York City,
reclaiming and redefining what it truly means to be special.
4. Monster Energy To Begin Next Chapter In Formula One From 2024Monster will
begin a journey racing with a motor racing icon, McLaren from the start
of 2024 which will see the company partnering in F1 and proudly and
prominently featured on both drivers' helmets and suits.
5. It's Official: Pickleball is Now a "Blimpworthy" SportOn Sunday, Dec. 3,
the Goodyear Blimp is scheduled to enter the airspace above the Life Time
Rancho athletic resort in San Clemente, California, where the best
Professional Pickleball Association (PPA Tour) players will compete in
the CIBC PPA Tour Finals.
6. BirdieBall Revolutionizes Golf Practice With Limited Flight, Real Feel
TechnologyBirdieBall's distinction lies in its unprecedented combination
of design and technology. Unlike traditional practice balls that merely
serve as placeholders for the real thing, the BirdieBall is infused with
patented technologies that simulate the genuine experience of striking an
authentic golf ball.
7. Cheez-It® Brings Bowl Game Absurdity to a New Level with Cheez-It
Inspired Fan Makeovers on the Field at the 2024 Cheez-It Citrus BowlThe
2024 Cheez-It Citrus Bowl is giving passionate fans the inspiration they
need to be lookin' and "Feelin' the Cheeziest" with the Cheez-It Flexin'
Section - a first-of-its-kind on-field barbershop and spa-inspired
experience right on the field so fans can flex their superfandom for all
8. Diamond Kinetics and Marucci Unveil First-Of-Its-Kind Fully Integrated
Smart BatWith a completely integrated Diamond Kinetics Bat Sensor,
players can instantly visualize swing metrics across aspects of power,
speed, quickness, and control, as well as monitor their progress from
practice swings to live in-game at-bats, and enjoy interactive games and
training content, all within the DK mobile app.
9. Sport, tech and entertainment leaders join forces to purchase the United
States SailGP TeamSailGP is the most exciting racing on water. The global
league features high-tech, high-speed 50-foot foiling catamarans that are
raced by the world's best athletes in 10 national teams and broadcast in
over 200+ markets (CBS and YouTube in the U.S.).
10. JD Sports and Finish Line Partner With Instacart to Power Same-Day
Delivery Across North AmericaJD Sports is one of the first
sports-fashion retail partners to leverage Instacart's technologies,
giving customers access to same-day delivery for more than 16,000
products, including popular athletic footwear and apparel brands like
Nike, Jordan, adidas, Puma and more, delivered in as fast an hour.
11. Professional Fighters League and ESPN Announce Multi-Year U.S. Media
Rights Renewal"Our innovative sport-season format, elite roster of
athletes, and the launch of the PFL PPV Super Fight Division, which will
feature some of the world's greatest combat sports stars such as Francis
Ngannou and Jake Paul, are ushering in the new era of MMA as a
mainstream global sports entertainment platform," said PFL CEO Peter
Read more of the latest sports-related releases from PR Newswire and stay caught up on the top press releases by following @PRNsports on Twitter.
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