WebsiteGear Logo Log In
New User? Sign Up
About | Contact | FAQ
  Home News Website Related Website Revenue Thursday, May 7, 2026 
Add Press Release News | News Feeds Feeds | Email This News Email


401K and Good Credit are Hot Topics in Dating
Sunday, April 16, 2023

With ongoing layoffs and economic uncertainty, singles are looking for financial literacy in new partners. Financial planners have emerged as the most popular occupation for a potential match

NEW YORK, Feb. 28, 2023 /PRNewswire/ -- Dating.com - part of Social Discovery Group, the company behind over 40 online dating sites - today released findings from a recent survey that revealed singles are worried about job security and looking for financial security in a match. They are seeking partners with good credit and strong contributions to a 401K. Daters blame ongoing, widespread layoffs for their increased interest in partners with financial savvy and savings, and financial literacy is on the rise as a top in demand quality that singles are searching for.

"Traditionally, finances have been a discussion topic people have tried to stay away from with a new match," said Maria Sullivan, Dating Expert and Vice President of Dating.com. "Daters have typically waited to address this until the new relationship has progressed and gotten more serious. Now, with layoffs taking place every day and singles' financial security at risk, it is becoming more common for people to have the conversation much earlier than ever before."

Key survey findings include:

    --  45% of respondents reported that they plan to ask about personal
        finances on the first date
    --  50% said that they would end a relationship after finding out that their
        partner's 401K contributions are unsatisfactory
    --  52% of those surveyed reported that they are currently seeking financial
        wellness in a new partner. A majority said this is due to widespread
        layoffs and ongoing inflation
    --  45% responded that they would feel comfortable asking about credit
        scores with a new partner within the first three months of dating
    --  47% reported that they would like to align on financial goals with a new
        partner before the relationship becomes serious
    --  Financial planners have emerged as the most popular occupation in a
        potential match

Maria's tips for successfully navigating economic chaos and aligning on financial goals as a couple include:

    --  How to cope with your partner's layoff. In the event that your partner
        is laid off, the best thing you can do is show understanding and
        positivity. Instead of panicking and showing your own stress related to
        their layoff, remain calm and optimistic in the moment. It can highlight
        your positive qualities like empathy and selflessness, and it can show
        that you're capable of supporting your partner in the face of a crisis.
        It would also be helpful to start discussing budgeting as a couple, and
        to consider putting savings for future purchases like a car or a home on
        hold as your significant other searches for a new role.
    --  Understand your own financial goals before discussing them with others.
        In this economic environment, it's tempting to focus on finding a
        financially savvy match who has their bills paid on time, with
        additional savings and disposable income. However, it is important to
        have a good understanding of your own finances before aligning or
        starting the conversation with another person. Consider your own student
        loans, credit card debts, salary, savings, 401K contributions and
        investments before trying to understand someone else's.
    --  Set short and long term goals. Repaying debt and achieving wealth can be
        an overwhelming task for most people. Set short and long term goals for
        yourself (and your partner) that are realistic, and challenge each other
        to save for each of your aspirations if possible. For example, if your
        long term goal is to purchase a home in the future, set three short term
        goals you can work towards every week: to pay down any existing debt; to
        skip small and unnecessary expenses, like picking up a pricy latte every
        day;  and to save a certain amount of money per week towards your dream
        house.
    --  Run the numbers and set a budget. Many people don't truly know the
        amount of money they spend on things such as restaurants, coffee, gym
        memberships, bills, and more until they sit down and create an actual
        budget for themselves. When trying to align on financial goals with a
        partner, set aside time for you both to review your charges and expenses
        over the last few months. Oftentimes, this will reveal wasteful spending
        that can easily be cut out if you really want to save, and will help you
        figure out a realistic budget that you both can stick to.

About Social Discovery Group: Social Discovery Group (formerly SDVentures) is a global tech company comprising over 40 brands, an investment fund, and a venture studio. It focuses on solving issues of loneliness, isolation, and disconnection through social Social Discovery Companies. With offices on five continents and a team of more than 700 professionals, the company serves 250+ million users across 100 countries. For more information, please visit www.socialdiscoverygroup.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/401k-and-good-credit-are-hot-topics-in-dating-301756952.html

SOURCE Dating.com



Email This News Email | Submit To Slashdot Slashdot | Submit To Digg.com Digg | Submit To del.icio.us Del.icio.us | News Feeds Feeds

RELATED NEWS ARTICLES
Nav The New Identity Theft Crisis: AI Scams, Child Victims, and Credit Damage Are All Spiking | Jan 22, 2026
Nav AllSci Launches Hypothesis Publishing: A Seamless Way to Share, Connect, and Advance Scientific Ideas | Jan 22, 2026
Nav Canadian Fintech Tuhk Inc., Founded by Ethoca and NuData Security Veterans, Raises US$6 Million Seed Round Led by FINTOP, with Lloyds Banking Group and Capital One Ventures | Jan 22, 2026
Nav Darwin CX Caps a Banner Year with AI Launch, Sold-Out Events, and Industry Book Launch | Jan 22, 2026
Nav Fintech Startup BON Credit Secures $3.5 Million In Funding | Jan 22, 2026
Nav Nudge Security Unveils Industry's Most Comprehensive AI Security Governance Platform | Jan 22, 2026
Nav PayDo Launches Unified Payment Infrastructure Suite for Digital Businesses | Jan 22, 2026
Nav IoTeX Publishes MiCA-Compliant Whitepaper for IOTX, Enabling EU-Wide Alignment Under the New Regulatory Framework | Jan 22, 2026
Nav Paxos Selects Mesh To Enable Trusted Crypto Deposits | Jan 22, 2026
Nav Gametime Launches "12 Days of Gametime" Holiday Giveaway in Partnership with Barstool Sports | Jan 22, 2026
NEWS SEARCH

FEATURED NEWS | POPULAR NEWS
Submit News | View More News View More News