|
EX.CO Expands Video Technology Platform To Support AI-Driven Recommendations and Premium Video Libraries For Publishers
Sunday, April 16, 2023
New features increase revenue by 17% and dwell time on video by 50% for publishers, on average
NEW YORK, March 28, 2023 /PRNewswire/ -- EX.CO - The Experience Company, the world's leading publisher-first video technology platform empowering publishers to own their video content and monetization strategies, today announced the launch of AI-driven recommendations and premium video libraries for publishers.
The technology leverages AI-based algorithms to find the most contextually relevant video for each article as well as the highest-yielding feed for a webpage. The new capabilities have proven to increase revenue for publishers by 17% on average and drive dwell time on video players by 50%. Growth is also significant in other valuable business areas such as audience engagement, recirculation, and subscriptions.
The company's publisher-first technology was recently augmented by its 2022 acquisition of AI and machine-learning company Bibblio which focused on contextual targeting, and a recent partnership with VideoElephant, the world's largest and premium video library and distribution network.
EX.CO's comprehensive video platform now includes 50K+ of both original and partner-owned premium videos from sources such as AccuWeather, Bloomberg, Cheddar News, Newsy, PA Media, Sports Illustrated, Tribune Content Agency, and The Telegraph. The videos served to a user may be original publisher content or from syndicated content, which includes short-form, long-form, evergreen, real-time, mainstream, and niche videos.
"Content has and always will be a key part of our company's DNA," said Tom Pachys, co-founder and CEO at EX.CO. "By expanding our video offering for publishers with these unique capabilities, we ensure a premium experience for readers by always offering a video that is relevant to the page while also generating the highest yield for the publisher."
For more information about EX.CO, visit ex.co.
About EX.CO
We're EX.CO, the world's leading publisher-first video technology platform empowering publishers to own their video strategy for maximum yield. Our AI-based solutions for video management, video monetization, content automation, and video recommendation are trusted by some of the largest publishers globally including Arena Group, CBSi, Hearst, MLB, Nasdaq, Time, and VICE. Founded in 2012 and headquartered in New York City with employees located around the world, EX.CO is backed by The Walt Disney Company, Saban Ventures, Viola Group, 83North, and Firstime Ventures. For more information, visit ex.co.
Media Contact:
Tammy Blythe Goodman
EX.CO
tammy.goodman@ex.co
View original content to download multimedia:https://www.prnewswire.com/news-releases/exco-expands-video-technology-platform-to-support-ai-driven-recommendations-and-premium-video-libraries-for-publishers-301782851.html
SOURCE EX.CO
|
|
|
|
|
|
 |
The New Identity Theft Crisis: AI Scams, Child Victims, and Credit Damage Are All Spiking | Jan 22, 2026
|
|
AllSci Launches Hypothesis Publishing: A Seamless Way to Share, Connect, and Advance Scientific Ideas | Jan 22, 2026
|
|
Fintech Startup BON Credit Secures $3.5 Million In Funding | Jan 22, 2026
|
|
Darwin CX Caps a Banner Year with AI Launch, Sold-Out Events, and Industry Book Launch | Jan 22, 2026
|
|
Canadian Fintech Tuhk Inc., Founded by Ethoca and NuData Security Veterans, Raises US$6 Million Seed Round Led by FINTOP, with Lloyds Banking Group and Capital One Ventures | Jan 22, 2026
|
|
Nudge Security Unveils Industry's Most Comprehensive AI Security Governance Platform | Jan 22, 2026
|
|
PayDo Launches Unified Payment Infrastructure Suite for Digital Businesses | Jan 22, 2026
|
|
TSX Venture Exchange Market Data Now Available Across Over 40 Blockchains via Chainlink | Jan 22, 2026
|
|
IoTeX Publishes MiCA-Compliant Whitepaper for IOTX, Enabling EU-Wide Alignment Under the New Regulatory Framework | Jan 22, 2026
|
|
Paxos Selects Mesh To Enable Trusted Crypto Deposits | Jan 22, 2026
|
|
|
|
