PostPilot Launches Direct Mail Retargeting for Website Visitors
Tuesday, April 25, 2023
PostPilot, the fastest-growing direct-mail marketing company in the U.S., today announced its launch of SiteMatch(TM). SiteMatch lets ecommerce brands acquire new customers by reaching online window shoppers in their mailboxes.
GREENVILLE, S.C., April 17, 2023 /PRNewswire-PRWeb/ -- PostPilot, the fastest-growing direct-mail marketing company in the U.S., today announced its launch of SiteMatch(TM). The pioneering technology identifies customers who have visited a brand's website but not yet purchased or subscribed to email, and retargets them with automated direct mail.
With PostPilot's rapidly expanding portfolio of products, ecommerce companies can send personalized, effective direct mail to customers at all stages of the marketing and sales funnels, from cold prospecting to retention. SiteMatch builds on PostPilot's MailMatch capability, which lets brands send postcard campaigns to prospects based only on their email addresses.
Direct mail is the most engaging marketing channel available. It lets businesses connect with the many customers who can't be reached through online advertising. When combined with digital ads, it yields even better results.
"These prospects have shown that they're interested in your brand. A personalized postcard is a powerful real-world prompt that can turn them into customers," said Drew Sanocki, co-CEO at PostPilot. "SiteMatch is like an abandoned cart campaign, but for your whole site."
PostPilot's campaigns can be automated, customized on the fly, and tracked in a real-time dashboard. Unlike traditional direct mail, PostPilot doesn't require months of lead time or minimum quantities to launch a campaign. Its native ecom integrations with Shopify, Klaviyo and other platforms let brands leverage their existing data and marketing flows.
SiteMatch is an especially strong fit for established ecommerce brands that sell higher-value products, including home furnishings, jewelry, and luxury merchandise. Now available to all PostPilot Pro customers, SiteMatch costs just $.05 more per postcard, and includes professional setup, strategy, and design service. For more information, visit https://www.postpilot.com/sitematch.
About PostPilot
PostPilot is the fastest-growing direct-mail marketing company in the U.S. Created by ecommerce people for ecommerce people, PostPilot makes it easy for brands to acquire and retain customers with smart, automated postcard campaigns.
Pull Quote
"SiteMatch is like an abandoned cart campaign, but for your whole site," said Drew Sanocki, co-CEO at PostPilot.
Media Contact
Ashley McGovern, PostPilot, 1 317-518-6886, ashley@postpilot.com, https://www.postpilot.com
SOURCE PostPilot
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