WebsiteGear Logo Log In
New User? Sign Up
About | Contact | FAQ
  Home News Website Related Online Marketing Thursday, September 21, 2023 
Add Press Release News | News Feeds Feeds | Email This News Email

ME3 Digital Executes Hooters Campaign Winning "Brand of the Year" Award at 2023 NIL Summit
Wednesday, June 14, 2023

The women-owned and operated agency executed the award-winning Hooters Name, Image and Likeness social media campaign working with over 50 student athletes across the nation.

ORLANDO, Fla., June 6, 2023 /PRNewswire-PRWeb/ -- ME3 Digital, a full-service social media and influencer marketing agency, is excited to announce a campaign it executed on behalf of Hooters has won the top award for the "Brand of the Year" category by Student Athlete NIL, organizers of the second annual NIL Awards. The award was announced at the 2023 NIL Summit on June 3rd, giving student-athletes a platform to converge on as a community of influencers and change agents, to share ideas and collaborate alongside the transformative brands and organizations shaping the future of college sports.

"We really pushed ourselves while managing this campaign. It's moments like these we get to take a step back and truly celebrate our team and the work we do. As a former Hooters Girl turned agency founder, earning the business of a billion-dollar company, then exceeding expectations for this NIL campaign has been nothing short of a dream come true," said ME3 Digital Founder and Agency Director Michaela Falco. "Working as an agency partner for the Hooters brand challenges us in the best ways and we're honored to have been a part of this campaign."

The Brand of the Year award recognized creative excellence by a brand or organization for collaboration with a student-athlete, demonstrating how partnership, creativity, and novel activation in NIL can drive exceptional results and engagement.

ME3 executed Hooters ideation of the NIL Fall Football campaign by leading the work with schools and players, serving as point of contact for players and schools throughout their partnership on Hooters behalf. The scope of work entailed scouting and contacting players who fit the campaign, navigating NIL restrictions and policies, negotiating contract terms and offers, scheduling team outings and conducting team photoshoots for the players' social content, managing brand standards, and communicating the NIL compliance expectations between the players and the brand throughout the campaign.

ME3's results for the social media influencer campaign are impressive.

    --  The campaign reached over 2.6M users on social media and 1.2B in press
    --  This campaign garnered more impressions in the media than any other
        campaign for Hooters in 2022 within the first couple days of announcing
        the campaign.
    --  The campaign was activated on Instagram and consisted of 51
        offensive-linemen to name, image and likeness deals from teams
    --  Examples of the campaign include a live social post utilizing one of
        many pieces of

content produced by ME3 that garnered over a million views

    --  The award-winning Hooters NIL campaign ran from April 22, 2022-Jan 23,

The Hooters NIL campaign celebrated collegiate offensive linemen across the country. Hooters partnered with the often-unheralded leaders of the gridiron through name, image, and likeness (NIL) deals. In addition to spotlighting the unsung heroes of college football, Hooters doubled down on its distinctive approach by partnering with offensive line groups rather than individual athletes, underscoring that, like a lineman, bigger is better.

The O-line ambassadors visited Hooters locations and had starring roles across social media, encouraging fans to make Hooters their gameday destination or to pick up wings and other Hooters favorites for tailgate and viewing parties during the 2022 football season

The Hooters NIL deals redefined what it means to be the big man on campus by allying with offensive line units at college football programs across the country, including Auburn, LSU, University of Miami (FL), Texas A&M, Georgia Tech, Missouri, Vanderbilt, Florida Atlantic University, University of South Florida, and others.

"When Hooters approached us to manage and execute an NIL campaign for the 2022 Fall Football season, we knew engaging with student athletes was a great opportunity for both students and the brand. It's a thrill watching as the landscape continues to evolve through all things NIL. At the time, we had worked for nearly two years piloting and managing Hooters first ever dedicated influencer marketing program. We hit the ground running to sign on as many universities as possible in a very short time period to help make this campaign a success," added Michaela.

About ME3 Digital
Founded in 2019, ME3 is woman-owned and operated digital marketing agency specializing in innovative social media and influencer marketing for brands. With teams across the United States, its digital marketing professionals specialize in executing social media management and influencer marketing at scale. The award-winning agency offers various services including social media management, social media consulting and training, influencer marketing and NIL campaigns, digital listings management, content creation, graphic design, photography, and videography. To learn more about ME3 Digital and ME3 Digital's NIL marketing services, visit

Media Contact

Stacia Kirby, Kirby Communications, 206-478-5841,

SOURCE Kirby Communications

Email This News Email | Submit To Slashdot Slashdot | Submit To Digg | Submit To | News Feeds Feeds

Nav Powerbridge Technologies Co., Ltd. Announces Share Consolidation | Sep 21, 2023
Nav 12 Major Wine Trends Currently Shaping U.S. Retail Market | Sep 21, 2023
Nav Wiser: A Taiwan-Based Amazon Marketing Agency Specializes Its Services to Appeal the Cross-Border E-Commerce Market | Sep 21, 2023
Nav AmazeVR and SM Entertainment Announce aespa's First-Ever VR Concert Theater Experience in South Korea | Sep 21, 2023
Nav United States Loan Servicing Market Outlook Report 2023-2028 Featuring Fiserv, Notridge Software, Shaw Systems Associate, Constellation Mortgage Solutions, & Financial Industry Computer Systems | Sep 21, 2023
Nav Dental Sutures Market to grow by USD 102.95 million from 2022-2027 | North America to account for 33% of market growth - Technavio | Sep 21, 2023
Nav Carbon Offset Market by Project Type, Geographical Location, Standards, Industry Sectors, Mechanisms, Participants, Project Duration - Global Size, Share, Outlook, and Analysis, 2023 - 2030 | Sep 21, 2023
Nav Global Mining Dozer Industry research Report 2023-2028 Featuring Caterpillar, Guangxi LiuGong Machinery , HD Hyundai Infracore Co, Komatsu, & Liebherr | Sep 21, 2023
Nav Global Car Leasing Market Report 2023-2027: Market to Grow by $41.82 Billion - Car Subscription Model and Use of Telematics will Lead to Sizable Demand | Sep 21, 2023
Nav United States Herbal Cigarette Market Report 2023-2027: Market is Set to Grow by Over $375 Million - Non-addictive Nature of Herbal Cigarettes Fueling Growth | Sep 21, 2023

Submit News | View More News View More News