Global Digital OOH Market to Reach $41.3 Billion by 2030: Increased Vehicular Traffic in Urban Territories Augurs Well
Tuesday, July 25, 2023
DUBLIN, July 17, 2023 /PRNewswire/ -- The "Digital OOH: Global Strategic Business Report" report has been added to ResearchAndMarkets.com's offering.
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The global market for Digital OOH estimated at US$20.9 Billion in the year 2022, is projected to reach a revised size of US$41.3 Billion by 2030, growing at a CAGR of 8.9% over the analysis period 2022-2030. Billboard, one of the segments analyzed in the report, is projected to record a 9.8% CAGR and reach US$19.9 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Transit segment is readjusted to a revised 8.5% CAGR for the next 8-year period.
The U.S. Market is Estimated at $6.6 Billion, While China is Forecast to Grow at 12.2% CAGR
The Digital OOH market in the U.S. is estimated at US$6.6 Billion in the year 2022. China, the world's second largest economy, is forecast to reach a projected market size of US$9.6 Billion by the year 2030 trailing a CAGR of 12.2% over the analysis period 2022 to 2030.
Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 6.3% and 7.5% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 7.2% CAGR. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$4.4 Billion by the year 2030.
Select Competitors (Total 45 Featured) -
-- Adams Outdoor Advertising
-- AOTO Electronics Co., Ltd
-- APG|SGA SA
-- Ayuda Media Systems
-- Bell Media
-- Broadsign International LLC
-- Clear Channel Outdoor Holdings, Inc.
-- Daktronics, Inc.
-- Global
-- JCDecaux Group
-- Lamar Advertising Company
-- oOh!media Limited
-- Outfront Media, Inc.
-- Pattison Outdoor Advertising
-- Primedia Outdoor
-- Stroer SE & Co. KGaA
Key Topics Covered:
I. METHODOLOGY
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
-- Influencer Market Insights
-- An Introduction to Digital OOH
-- Digital OOH: Current Market Scenario and Outlook
-- A Brief Overview of Trends Shaping the DOOH Market
-- Product Segment Analysis
-- Digital Billboards: Prominent Category
-- Digital Billboards Vs. Traditional Billboards
-- Transit Media Emerges as New Growth Vertical
-- Rising Demand for Street Furniture
-- Some Forms of Street Furniture
-- While Developed Regions Remain Major Revenue Contributors, Developing
Regions Exhibit Fast Paced Growth
-- World Digital OOH Market by Region (2019 & 2025): Percentage Breakdown
of Revenues for Developed and Developing Regions
-- World Digital OOH Market - Geographic Regions Ranked by % CAGR
(Revenues) for 2018-2025: China, Asia-Pacific, Latin America, Middle
East, Africa, Canada, USA, Europe, and Japan
-- Economic Scenario and Its Impact on Digital OOH Market
-- Global Economic Outlook: Real GDP Growth Rates in % by Country/Region
for the Years 2018 through 2021
-- COMPETITIVE LANDSCAPE
-- Digital OOH: Fragmented Marketplace
-- Recent Market Activity
-- Global Outdoor Advertising Competitor Revenues in US$ Billion
-- Digital OOH - Global Key Competitors Percentage Market Share in 2022 (E)
-- Competitive Market Presence - Strong/Active/Niche/Trivial for Players
Worldwide in 2022 (E)
-- Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
-- Growing Importance of Outdoor Advertising Creates Fertile Environment
for Digital OOH
-- A Note on Evolution of Outdoor Advertising
-- World Outdoor Advertising Expenditure (in US$ Billion) for the Years
2018 through 2025
-- Breakdown World Outdoor Advertising Expenditure (in %) by Region/Country
for the Year 2019
-- Leading Advertisers in OOH Spending Globally
-- Digital OOH Rides on the Urbanization Wave
-- World Urban Population in Thousands: 1950-2050
-- Degree of Urbanization Worldwide: Urban Population as a % of Total
Population by Geographic Region for the Years 1950, 1970, 1990, 2018,
2030 and 2050
-- Percentage of Urban Population in Select Countries for 2018, 2020, 2030,
2040 and 2050
-- Urban Skyscrapers with Building Wrap Screens Drive Adoption
-- Increased Vehicular Traffic in Urban Territories Augurs Well
-- Smart City, the New Urban Infrastructure Concept, to Drive Next Wave of
Growth in DOOH
-- World Smart City Investments (in US$ Billion) for the Years 2018 through
2025
-- Breakdown of World Smart City Investments (in %) by Country/Region for
the Year 2019
-- Airports: Niche Segment
-- Smart Airports to Widen Airport DOOH
-- World Smart Airport Investments (in US$ Million) for the Years 2018
through 2025
-- Programmatic Approach Steps In to Instigate Broad-based Opportunities
for Digital OOH
-- Fragmented In-Home Advertising Extends Opportunities
-- Special Entertainment Events Provides Momentum
-- Technological Confluence Sparks Innovative Approaches to Digital OOH
-- AI and Data Analytics Come to the Fore to Enhance DOOH Capabilities
-- Smartboards Enhance Viewer Recall of Outdoor Ads
-- Gesture Technology Proliferates the DOOH Vertical
-- The Rise of Augmented Reality & Nex-Gen Glad-vertising
-- Eco-Friendly Designs, Sleeker Hardware & Smarter Software Proliferate
DOOH Domain
-- Issues & Challenges
-- Lack of Measurement: A Key Impediment
-- Unconventional Pricing Models
-- Issues with Targeting & Attribution
-- Safety Issues Being Taken to Higher Levels
-- Municipal Contracts: Inducing Uncertainty into Business
-- Unfavorable Regulations for Outdoor Advertising
-- Competition from Established & Emerging Forms of Advertising: A
Challenge to Reckon With
4. GLOBAL MARKET PERSPECTIVE
III. MARKET ANALYSIS
IV. COMPETITION
For more information about this report visit https://www.researchandmarkets.com/r/xdeu6h
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