Surfside Pioneers New Era of Cannabis Advertising with State-of-the-Art Commerce Media Technology
Wednesday, September 6, 2023
National launch of Commerce Media allows retailers the ability to monetize their online and in-store shelf space with brand sponsored ad placements and product listings.
NEW YORK, Aug. 29, 2023 /PRNewswire/ -- Surfside Solutions Inc. ("Surfside"), building the next generation of advertising technology to help reach customers with personalized marketing, today announced the national launch of its latest product offering, Commerce Media.
In private beta since April 2023, this innovative solution empowers cannabis brands by opening a new advertising channel directly within a retailer's ecommerce websites and marketplaces.
The expanded offering will accelerate the ability for retailers and cannabis dispensaries to personalize and improve shopping experiences, while providing brands the ability to secure priority placements, improve exposure to in-market shoppers and measure all media to SKU-level sales.
"Consumers are demanding a more relevant buying experience and businesses need to adapt and ensure they have the right technology and economics to be able to grow," said Michael Blanche, Co-Founder and Co-CEO of Surfside. "Commerce Media solves these two problems by tailoring shoppable content and creative messaging for each individual customer, enabling digital businesses to remove irrelevant noise and generating a new high-margin revenue stream."
"We used Surfside's Commerce Media ads to support revenue across our retail footprint in the Northeast and have been thrilled with the ability to drive incremental sales and see real results. By delivering ads directly where products are being sold online, we saw a measurable lift in sales month-over-month and have already expanded the campaign across our multi-state wholesale network," said Pete Truby, VP of Marketing at Glorious Cannabis Company
With these updates, the Surfside Platform now supports both on-site and off-site advertising, unifying off-site ads from mainstream websites and apps, with personalized on-site shopping experiences driven by ads tailored to shoppers' interests and previous purchasing habits. The Commerce Media Platform is available across all markets and is easy to integrate with existing point-of-sale and ecommerce software, making it a turnkey solution for retailers to generate a new revenue stream, while improving conversion rates and driving incremental sales.
"Surfside's on-site advertising is a terrific way to grow website ROI and elevate partnered brands' product sales. Their team is knowledgeable, responsive, and dedicated to driving results," said Ryan Silve, General Manager at Redi.
To learn more about Surfside's new offerings or schedule a demo, email hello@surfside.io or visit us at https://www.surfside.io/commerce-media.
ABOUT SURFSIDE
Surfside is a fully connected marketing platform that aggregates first-party data across all customer touchpoints, allowing advertisers the ability to better understand, target, and measure how to influence current and future customers. By combining the power of a customer data platform (CDP) with a Demand Side Platform (DSP), Surfside simplifies the process of turning first-party data into personalized marketing campaigns through the monetization of online and in-store audiences.
Media Contact:
Scott Cianciulli
The Plunkett Group
(212) 739-6753
scott@theplunkettgroup.com
Related Links
https://www.surfside.io
View original content to download multimedia:https://www.prnewswire.com/news-releases/surfside-pioneers-new-era-of-cannabis-advertising-with-state-of-the-art-commerce-media-technology-301912003.html
SOURCE Surfside Solutions Inc.
|
|
|
|
|
 |
Land id(TM) Partners with The Land Report to Profile America's Largest Landowners | Mar 28, 2025
|
|
Dream Vacations Transforms Travel Booking Experience with New Website | Mar 28, 2025
|
|
New medical technology pilot environment established in Finland aims to slash market entry time of patient-friendly solutions | Mar 28, 2025
|
|
Playcasino.co.nz Releases Comprehensive Guide to Online Casino Payment Methods for NZ Players | Mar 28, 2025
|
|
MetAI to Debut AI-Powered Controller Simulator at NVIDIA GTC 2025, Advancing Digital Twins for Industrial Automation | Mar 28, 2025
|
|
Netflix Worldwide Exclusive Streaming Anime"The Summer Hikaru Died" Reveals Main Trailer and New Cast Members, Yumiri Hanamori, Wakana Kowaka, and Chikahiro Kobayashi | Mar 28, 2025
|
|
New Website Developed by Flightpath, A Ruder Finn Company Launched by Goya Foods | Mar 28, 2025
|
|
Constructor Unveils Retail Media Suite with Personalized Sponsored Listings and Retail Media Network Integrations | Mar 28, 2025
|
|
Appcast Named a 2025 Google Premier Partner | Mar 28, 2025
|
|
Hy-Vee RedMedia Partners with Instacart to Further Retail Media Capabilities | Mar 28, 2025
|
|
|
