The Content Marketing Market to grow by USD 584.02 billion from 2022 to 2027 | The rise in the number of users on social media to boost market growth - Technavio
Saturday, September 23, 2023
NEW YORK, Sept. 21, 2023 /PRNewswire/ -- The content marketing market is estimated to grow by USD 584.02 billion from 2022 to 2027, growing at a CAGR of 16.37%. The content marketing market is fragmented owing to the presence of many global and regional companies. A few prominent companies that offer content marketing market are Adobe Inc., Brafton Inc., ClearVoice, Inc., Content Adjacent, Inc., Contently Inc., Contentoo B.V., CoSchedule LLC, Eucalypt LLC, Flyp Technologies Inc., Hootsuite Inc, HubSpot Inc., Influence and Co., Interact Media, IZEA Worldwide Inc., Rock Content, Seismic Software Inc., Skyword Inc., Sprinklr Inc., SugarCRM Inc., and Upland Software Inc. The report provides a full list of key companies, their strategies, and the latest developments. Download Sample before buying
-- Adobe Inc. - The company offers content marketing services which include
creation, publishing, and channel delivery.
-- Brafton Inc. - The company offers content marketing services such as
strategy development, content creation, publishing, distribution, and
-- For details on companies and their offerings - Buy the report!
By Geography, the market is classified as APAC, North America, Europe, South America, and Middle East and Africa.
-- APAC is estimated to contribute 38% to the growth of the global market
during the forecast period. The growth in this region is driven by
increased demand from sectors like motor vehicles, finance services,
consumer electronics, and health and pharmaceuticals. In countries such
as China, India, and Japan, the automotive sector has a strong position.
In fact, these countries are among the world's leading manufacturers of
vehicles. Moreover, the availability of low-cost labor and resources in
developing countries like India, Indonesia, Bangladesh, and Vietnam has
drawn several global auto producers to set up their production
facilities and assembly units in this region. In this region, content
marketing is helping dealers and manufacturers expand their reach into
new customers while improving the brand's image. Additionally, the
growing popularity of social media in the region offers significant
growth potential for content marketing. More users in the region access
social media via mobile devices, the highest share among all regions.
These devices have increased the average time spent on social media
exponentially. Hence, these factors are expected to drive market growth
in the region during the forecast period.
Download a sample report to get more insights on the market share of various regions and the contribution of the segments.
-- Impactful driver- Rise in the number of users on social media
-- Key Trend - Use of AI with social media management software
-- Major Challenges - Increased benefits of outdoor advertisement over
-- By objective, the market is classified into lead generation, brand
awareness, thought leadership, and others. The market share growth by
the lead generation segment will be significant during the forecast
period. One of the major objectives for implementing a content marketing
strategy is to generate leads. To attract its target audience and
business prospects, a company's market will be based on content. For
content marketing platforms to provide leads, including websites and
other forms of information, they require in-depth market research and
the creation of appropriate media. The practice of posting content on
web pages is also referred to as Content Marketing for Lead Generation.
This will help businesses attract qualified leads. Content marketing
will enable businesses to attract customers through the sales funnel and
ensure that content becomes a key part of business growth. Some
effective content marketing strategies for generating leads are offering
free webinars and publishing independent research. Hence, these factors
are expected to drive segment growth during the forecast period.
Technavio Research experts have provided more insights on the market share of segments - View Sample Report
The content delivery network (CDN) market is estimated to grow at a CAGR of 26.87% between 2022 and 2027. The market size is forecasted to increase by USD 67,671.83 million. This content delivery network market report extensively covers market segmentation by solution (web performance optimization, cloud security, and media delivery), type (video CDNs and non-video CDNs), and geography (North America, Europe, APAC, South America, and Middle East and Africa). The high server availability is notably driving market growth.
The Mobile Content Market size is estimated to grow at a CAGR of 25.42% between 2022 and 2027. The market size is forecast to increase by USD 393.62 billion. This mobile content market report extensively covers market segmentation by type (gaming, video, music and /image, and software updates and others), ownership (SMEs and large enterprises), and geography (North America, APAC, Europe, South America, and Middle East and Africa).
Content Marketing Market Scope
Growth momentum & CAGR Accelerate at a CAGR of 16.37%
YoY growth 2022-2023 (%) 15.25
Regional analysis APAC, North America, Europe, South America, and the Middle East
US, Canada, China, Japan, Germany, and UK
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Objective
7 Market Segmentation by Platform
8 Market Segmentation by End-User
9 Customer Landscape
10 Geographic Landscape
11 Drivers, Challenges, and Trends
12 Company Landscape
13 Company Analysis
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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