|
Ansira Launches Empathy Intent Solution to Guide Clients On AI Implementation
Wednesday, October 4, 2023
Empathy in AI Helps Brands Maintain Human Connection, Replacing Customer Transactions with Interactions
ST. LOUIS , Sept. 26, 2023 /PRNewswire/ -- Ansira Partners, Inc. ("Ansira"), an independent global marketing services and solutions company with proprietary channel, website, and advertising technology, today announced their new Empathy Intent Solution (EIS) offering that harnesses the power of intentionality in Artificial Intelligence (AI) to deliver thoughtful and caring customer experiences. Focused on understanding both the intentionality of data attribute usage and the personal context of consumers, Ansira curates impactful customer, event, and behavioral attributes or signals based on intention probabilities. The data insights are incorporated with the tools to get the most out of AI-driven interactions, such as prompt engineering catalogs and use case playbooks, to help clients deliver empathy and relevance to customer interactions.
"AI is by far the hottest topic right now, but jumping straight into using marketing technology with AI integrations externally as a company requires a plan to ensure the human connection is not lost," said Ansira's EVP of Integrated Loyalty Sukumar Muthya. "Without thinking through empathy in an implementation plan, a company runs the risk of losing the personal touch and 'show me you know me' factor of their marketing connections with consumers. This can result in feeling disconnected at best, and losing or offending customers as the worst case."
Ansira's initial consulting offering consists of an assessment and recommendation playbook that includes:
-- Sentiment analysis employing Natural Language Processing (NLP)
technology to sift through vast amounts of text data from various
sources, such as social media, forums, news articles, and customer
reviews to gain an in-depth understanding of the customer's context for
a brand, and to decipher the emotions, opinions, and trends expressed in
these conversations.
-- Attribute and signal curation by conducting analysis to curate a bespoke
list of the most influential data attributes for a brand's industry and
key moments. By assessing the type of data a brand has, Ansira can
address any gaps with a data enrichment strategy plan.
-- Empathy mapping to identify top use cases or challenges for a brand.
Ansira then delves into the minds and hearts of the target audience,
aiming to grasp their thoughts, emotions, and desires in the specific
context of each use case or challenge, integrating the curated
attributes to serve as the foundation for crafting contextually relevant
and actionable customer experiences.
-- Empathy-infused prompt engineering designed specifically for use with a
brand's generative AI platforms. These prompts play a vital role in
shaping the output, ensuring that the generated copy and imagery
resonate with a genuine sense of empathy and authenticity.
"The reason to take the steps necessary to overlay empathy intent into your AI is to ensure the journeys and messaging a brand delivers adjust to create experiences that are meaningful in different customer situations," Muthya said. "For example, if Jay and Ross both apply online for HELOCs, but intent signals show Jay is excited to make a backyard oasis with a new pool, but Ross is paying off $80k in credit card debt to avoid living paycheck to paycheck, these are two very different scenarios that necessitate two different interactions."
Ansira's EIS packages will help brands deliver:
-- Enterprise perceptions: By implementing AI, businesses can effectively
communicate their readiness to embrace cutting-edge technologies to
stakeholders and position themselves as industry leaders poised for
future growth.
-- Increased customer satisfaction: When AI can empathize with customers
and provide them with a personalized experience, customers are more
likely to be satisfied with their interactions.
-- Increased customer loyalty: When customers feel that they are being
treated with empathy, they are less likely to switch to a competitor.
This can help businesses to retain their customers and improve their
bottom line.
-- Improved customer service: AI that can understand human emotions and
learn from customer feedback can provide better customer service. This
can lead to faster resolution of issues, improved customer satisfaction,
and reduced costs.
-- Increased innovation: AI that can adapt to changing customer needs can
help businesses to innovate and stay ahead of the competition. This can
lead to new products and services that meet the needs of customers and
generate new revenue streams.
Ansira has multiple resources for learning more about Empathy in AI and the newly launched EIS offering. Resources include a blog and whitepaper, the "Seven Tangible Ways to Integrate Empathy into Marketing Campaigns Today" presentation from Ansira's EiQ event, and the September 27 webinar "Balanced Innovation: Preserving Empathy in AI Advancement."
Ansira is backed by Advent International, one of the largest and most experienced global private equity investors, with deep expertise in the business and financial services sector.
ABOUT ANSIRA
Ansira, the leading independent, global marketing technology and services agency with proprietary channel, website, and advertising technology platforms, guides companies operating in distributed ecosystems to connect with their customers, fostering unwavering brand loyalty by seamlessly integrating digital and physical experiences from the enterprise to hyper-local level. Ansira's innovative blend of human expertise and cutting-edge technology solutions solves the challenges faced by global marketers today and drive demand for their businesses. For more information on Ansira visit Ansira.com or LinkedIn.
ABOUT ADVENT INTERNATIONAL
Founded in 1984, Advent International is one of the largest and most experienced global private equity investors. The firm has invested in over 410 private equity investments across 42 countries, and as of March 31, 2023, had $95 billion in assets under management. With 15 offices in 12 countries, Advent has established a globally integrated team of over 290 private equity investment professionals across North America, Europe, Latin America and Asia. The firm focuses on investments in five core sectors, including business and financial services; health care; industrial; retail, consumer and leisure; and technology. For over 35 years, Advent has been dedicated to international investing and remains committed to partnering with management teams to deliver sustained revenue and earnings growth for its portfolio companies. For more information, visit AdventInternational.com or LinkedIn.
Media Contact: Megan Duran
Megan.Duran@Ansira.com
972.663.1380
View original content to download multimedia:https://www.prnewswire.com/news-releases/ansira-launches-empathy-intent-solution-to-guide-clients-on-ai-implementation-301939060.html
SOURCE Ansira
|
|
|
|
|
|
 |
The New Identity Theft Crisis: AI Scams, Child Victims, and Credit Damage Are All Spiking | Jan 22, 2026
|
|
AllSci Launches Hypothesis Publishing: A Seamless Way to Share, Connect, and Advance Scientific Ideas | Jan 22, 2026
|
|
Darwin CX Caps a Banner Year with AI Launch, Sold-Out Events, and Industry Book Launch | Jan 22, 2026
|
|
Fintech Startup BON Credit Secures $3.5 Million In Funding | Jan 22, 2026
|
|
Nudge Security Unveils Industry's Most Comprehensive AI Security Governance Platform | Jan 22, 2026
|
|
PayDo Launches Unified Payment Infrastructure Suite for Digital Businesses | Jan 22, 2026
|
|
Young Adult Sports Fiction Debut Featured in LibraryBub Selection for January | Jan 22, 2026
|
|
IoTeX Publishes MiCA-Compliant Whitepaper for IOTX, Enabling EU-Wide Alignment Under the New Regulatory Framework | Jan 22, 2026
|
|
Canadian Fintech Tuhk Inc., Founded by Ethoca and NuData Security Veterans, Raises US$6 Million Seed Round Led by FINTOP, with Lloyds Banking Group and Capital One Ventures | Jan 22, 2026
|
|
TSX Venture Exchange Market Data Now Available Across Over 40 Blockchains via Chainlink | Jan 22, 2026
|
|
|
|
