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La-Z-Boy Announces Next-Gen 3D Product Configuration with WebAR OnDemand(TM), Powered by 3D Cloud by Marxent
Friday, October 6, 2023

The top 15 furniture retailer reports a +150% leap in AR usage since upgrading their 3D product exploration tools with WebAR for every configuration in their catalog.

ST PETERSBURG, Fla., Sept. 28, 2023 /PRNewswire/ -- La-Z-Boy, an iconic leader in the furniture industry, today announced the launch of next-gen 3D product configuration and WebAR OnDemand(TM) technology, now available on the website. Powered by 3D Cloud by Marxent, the innovative tech initiative is part of La-Z-Boy's Century Vision strategic plan.

Aimed at delivering the transformational power of comfort with a consumer-first approach, La-Z-Boy is investing in a range of innovative new shopping and brand experiences for both digital platforms and brick-and-mortar shopping environments. The upgraded product configurators and the addition of appless AR provide an immersive brand experience that bridges online product research with the in-store experience. With over 29 million possible configurations quickly and easily available to consumers, WebAR OnDemand brings a new level of convenience to shoppers who want to research, configure, and plan furniture purchases online before visiting a physical retail location.

This marks a significant departure from conventional approaches to augmented reality for retail. La-Z-Boy's innovative approach uses 3D Cloud WebAR OnDemand to automate 3D content creation and deploy WebAR at scale.

"AR is table stakes for today's furniture shopper. La-Z-Boy customers love it, so we set out to provide AR for every buyable option in our highly configurable catalog," said Jill Brown Thomas, Senior Director of Digital Commerce at La-Z-Boy. "The 3D Cloud product experience platform and 3D Cloud Product Configurator make personalization at scale easy. Shoppers can configure their desired products from millions of possible combinations and preview them in AR without any catalog knowledge and without an app," Brown Thomas said.

With WebAR, sessions are up over 150% versus in-app AR usage when the company was relying completely on app-based AR.

How it works

    1. Visit any La-Z-Boy upholstered furniture product page on a web browser or
       mobile device. Try the Soren Rocking Recliner or the Joel Reclining Sofa.
    2. Configure on a desktop or mobile device.
    3. View from any angle.
    4. Download a JPG or PNG at any angle.
    5. If using a mobile device, view the configured product in AR. QR code
       support will be added for desktop users later this year.

"La-Z-Boy was early to 3D product configuration and augmented reality," said Beck Besecker, CEO and Co-Founder of 3D Cloud by Marxent. "Their upgrade to WebAR OnDemand gives shoppers the tools to customize quickly, collaborate with loved ones on designs, and buy with confidence," Besecker said.

"This program exemplifies the Century Vision strategic plan in action. We're eager to continue our history of innovation by introducing cutting-edge digital shopping tools like WebAR," Brown Thomas explained. "La-Z-Boy customers spend valuable time researching and customizing products to ensure they find the perfect fit. Our data show that when customers conduct online research they arrive at the store better informed, resulting in a more satisfying buying experience and ultimate product satisfaction," she added.

In addition to WebAR and 3D Cloud Product Configurators, La-Z-Boy's in-house design program uses the 3D Cloud Room Planner to deliver customized floorplans with photorealistic 3D renderings to design clients. Engineered with efficiency and scale in mind, all of their 3D applications are powered by the 3D Cloud product experience platform and utilize the same 3D models and materials.

"La-Z-Boy is a model for omni channel 3D innovation within the furniture industry," Besecker said. "They have outstanding digital leadership. As a long-time innovation partner, it's been our pleasure to help them deliver on their vision. Congrats to both the La-Z-Boy and 3D Cloud teams on an impressive feat," he said.

For more information, follow La-Z-Boy on Facebook, Instagram and YouTube.

About La-Z-Boy

La-Z-Boy Incorporated is one of the world's leading residential furniture producers, marketing furniture for every room of the home. The Wholesale segment includes La-Z-Boy, England, American Drew®, Hammary®, Kincaid® and the company's international wholesale and manufacturing businesses. The company-owned Retail segment includes 171 of the 349 La-Z-Boy Furniture Galleries® stores. Joybird is an e-commerce retailer and manufacturer of upholstered furniture.

The corporation's branded distribution network is dedicated to selling La-Z-Boy Incorporated products and brands, and includes 349 stand-alone La-Z-Boy Furniture Galleries® stores and 522 independent Comfort Studio® locations, in addition to in-store gallery programs for the company's Kincaid and England operating units. Additional information is available at

About 3D Cloud by Marxent

3D Cloud by Marxent is the 3D product experience platform and global leader in 3D e-commerce for furniture, kitchen, bath, outdoor, office furniture, closets, and storage. The 3D Cloud platform is a B2B SaaS that allows retailers and brands to build endless applications from a single 3D product catalog. With 3D Cloud, 3D content is created, managed, and published to all 3D applications from a single source of truth for consistency across every touchpoint in the customer journey. Applications that run on 3D Cloud include 3D Cloud Product Configurators, 3D Cloud Sectional Configurator, 3D Cloud Room Planner with Design from Photo, 3D Kitchen Designer, 3D Cloud Virtual Reality, 3D Cloud 360 Product Spins, 3D Cloud Instant Renders, and 3D Cloud WebAR Augmented Reality. 3D Cloud by Marxent has offices in Miamisburg, Ohio; St. Petersburg, Florida; London, England; and Auckland, New Zealand. Clients include a major U.S.-based home improvement retailer, Kingfisher plc, PlaceMakers, Mico, Kinsman, Macy's, Ashley, HNI Corporation, La-Z-Boy, Joybird, and John Lewis and Partners. The company is backed by Dan Gilbert and Arnie Bellini. For more information, visit

3D Cloud by Marxent Press Contact
Sonia Schechter
Chief Marketing Officer

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SOURCE 3D Cloud by Marxent

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