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Squarespace Refresh 2023: Introducing More Ways to Stand Out and Sell Online
Thursday, October 12, 2023
Launching Squarespace Bio Sites Pro, Client Invoicing, and New Advancements in Domains & AI Features, Among Others
Introducing the Next Edition of Squarespace Collection in Collaboration With Magnum Photos
NEW YORK, Oct. 4, 2023 /CNW/ - Squarespace (NYSE: SQSP), the design-driven platform helping entrepreneurs build brands and businesses online, today introduces Squarespace Refresh 2023, an annual release of new products, features, and updates in support of a future where everyone can be an entrepreneur. Many of the 2023 Squarespace Refresh innovations are designed to help entrepreneurs sell, and represent the biggest advancements in commerce since Squarespace launched two decades ago.
Squarespace continues to make enhancements to Squarespace AI, a custom combination of Generative AI solutions aimed at helping customers build an integrated online presence faster and easier than ever before. The initial focus of the new AI-powered technology is to help customers with a major pain point: content readiness, with new features that help customers draft polished and professional website content.
"Today's entrepreneurs want a frictionless experience, more ways to sell, superior design and better outcomes when it comes to building a presence and running a business online," said Anthony Casalena, Founder and CEO of Squarespace. "We continue to push the boundaries in what is possible, placing more powerful and dynamic tools in the hands of entrepreneurs worldwide. Our 2023 Refresh unveils incredible new ways to maximize success online with the introduction of dozens of new tools and features that allow anyone to more easily monetize and sell online."
New products and features launching from Squarespace's portfolio of products include:
New ways to sell: Tools that allow entrepreneurs to easily earn income, create additional income streams for their businesses and own their content.
-- Client Invoicing: With Client Invoicing, service sellers can manage
their business all on Squarespace - from vetting leads to receiving
payment via invoices in one streamlined, customizable workflow. New
tools include:
-- Client intake forms & CRM: Capture important information from
potential clients with intake forms and organize those details in
Squarespace's updated Customer Relationship Management (CRM).
-- Invoices: Collect payments from clients with professional invoices
that match service sellers' website brand identity.
-- Project tracking: Manage client information, invoices, and tasks in
one place with Squarespace's project functionality.
-- Courses: Powered by Fluid Engine(TM), Courses enables anyone to easily
turn their expertise into income with a professional online course
complete with beautiful course layouts, video lessons, progress
tracking, and more.
-- Commerce tools: Expanded commerce tools support entrepreneurs selling
physical and digital products, including: fulfillment profiles, checkout
improvements, improvements to subscriptions, shop page and product
listing enhancements, and a new add-to-cart feature.
-- Acuity Scheduling: Advancements in platform technologies and the
introduction of new branding that celebrates Acuity's core promise of
never letting scheduling get in the way of success. Platform updates
streamline the client booking experience, making it more intuitive for
clients to book appointments. Additional features include a new
centralized dashboard, enhanced mobile app tools like mobile payment
links, and payment features such as automated email receipts,
hassle-free invoice creation and management.
-- Email Marketing: Updated email marketing tools, including enhanced email
automations, seasonal email templates, and an editable discount field
that helps convert site visitors into repeat customers.
New ways to stand out online: Next-generation tools and technologies for customers to easily create a unique brand and integrated experience across online platforms for an improved customer and website visitor experience.
-- Squarespace Domains: A domain is the crucial starting point in the
journey to establish an online presence. Squarespace is continuing to
invest in building out its domains platform by adding new domains like
.nz or .fr, introducing domain and email forwarding, and setting up bulk
domain management, as well as overhauling its domains dashboard to
emphasize simplicity in domain management.
-- Squarespace AI: Ongoing investment in Squarespace AI, starting with
tools to make it easier than ever to generate custom content.
Squarespace AI helps populate nearly-final content on customer's
websites, bringing each customer much closer to a finished website
product. Squarespace AI is available within the website text editor,
Email Campaigns, Commerce stores, and Squarespace Blueprint to help
customers more efficiently specialize their content to ensure it's
reflective of their brand identity.
-- Bio Sites Pro: Expansion of Bio Sites, beautiful one-page link-in-bio
sites for social media, with the launch of Bio Sites Pro. The Pro tier
offers premium features for deeper customization, engagement, and
monetization. The Bio Sites web editor option is also now available,
which offers an easier way to create and update Bio Sites from any web
browser.
-- Expanded Extensions: The addition of a dozen new Extensions to expand
the functionality of the platform.
New Ways to Scale: Expanded tools to support businesses of all sizes and types as they mature and scale.
-- Enterprise: Updates to help global brands scale their online presence
efficiently and securely while maintaining brand integrity. New tools
allow enterprise teams to easily collaborate on web page drafts and
offer enhanced protection to keep internal sites secure through single
sign on.
-- Tock: New and improved solutions for superior hospitality management.
-- Enhanced User System: Search, discover, and book reservations easier
than ever with Tock's new iOS app. In addition, the new integration
of Reserve with Google helps Tock customers drive more visibility,
revenue, and covers.
-- Platform updates: New features include credit card holds to reduce
no-shows, multiple start times for events, table prioritization to
customize which tables get booked first, variable ticket types, and
pricing for events.
"We are excited to expand our platform with more tools for service sellers, a thriving and growing community of online entrepreneurs looking to turn their knowledge into ownable content and income," said Paul Gubbay, Chief Product Officer at Squarespace. "We have built one of the most comprehensive suites of tools for anyone looking to sell online whether it be their time, services, and expertise, or physical products."
In addition, Squarespace introduced the second edition of Squarespace Collection (formerly known as Icons), an award-winning partnership series, with famed photography agency Magnum Photos. For this collaboration, Squarespace partnered with six of Magnum's world renowned photographers to capture original imagery from across the world. The results came together in a one-of-a-kind photography project, which includes six signature website designs built on Fluid Engine(TM). Each design is inspired by the photographer's creative vision and the design choices for their own Squarespace websites, and are available as a starting point for anyone looking to build a website with Squarespace. As part of the series, all six photographers will provide a limited number of one-on-one photography portfolio critiques, available by signing up via Acuity Scheduling(1). Find more information on the latest Squarespace Collection, including access to the new website designs here.
To learn more about the latest innovations Squarespace has introduced in 2023, visit Squarespace Refresh here.
(1) Rules apply
Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity, creating and managing social media presence with Bio Sites and Unfold, and hospitality business management via Tock. For more information, visit www.squarespace.com.
SOURCE Squarespace
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