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Pure Storage Simplifies Data Resilience and Enables an Enhanced Service Operations Experience For Enterprises Everywhere
Wednesday, October 18, 2023
New Disaster Recovery as-a-Service solution and scalable AI-powered management capabilities support secure, sustainable, and smart enterprise business operations
SANTA CLARA, Calif., Oct. 10, 2023 /PRNewswire/ -- Pure Storage® (NYSE: PSTG), the IT pioneer that delivers the world's most advanced data storage technology and services, today announced critical new data resilience offerings, including the introduction of Pure Protect(TM)//DRaaS, a unique Disaster Recovery as a Service (DRaaS) solution, new energy efficiency guarantees for its Evergreen® portfolio, and scalable AI-powered storage services via its Pure1® management platform to global enterprises.
With the introduction of consumption-based disaster recovery via Pure Protect, a unique data resilience scoring system via Pure1, and updates to Evergreen subscriptions that include a new Paid Power and Rack commitment, Pure Storage enables enterprises to adopt a complete, end-to-end storage strategy that assures data resilience, reduces labor costs, accelerates sustainability initiatives, and delivers unrivaled TCO benefits.
The rate of devastating ransomware attacks and the increasing frequency of natural disasters are upending business continuity more often each day. While many organizations recognize the importance of a disaster recovery (DR) plan, current DR solutions on the market are complex, expensive, and disruptive. Likewise, the current energy crisis, new environmental regulations, and ethical imperatives to improve corporate sustainability have led companies to set ambitious net-zero goals, but reckoning with the typical data center's power demands has remained challenging. And with digitization at scale and data proliferation and fragmentation, end-to-end operations management further aggravates the skill and budget shortages for IT.
Today's introduction of Pure Protect //DRaaS and updates to the Pure Storage Evergreen portfolio not only address these critical industry pain points, but also set new milestones for customer-centricity with compelling guarantees.
-- Assured Data Resilience: Pure Storage enables enterprises everywhere to
maximize data protection with a complete, multi-layered data resilience
strategy built from the ground up. With intrinsic data protection built
into its Evergreen architecture via ActiveDR(TM), ActiveCluster(TM), and
SafeMode(TM) Snapshot capabilities, Pure Storage has now expanded data
resilience with new trusted operations capabilities and a new disaster
recovery service:
-- Pure Protect //DRaaS, a new consumption-based Disaster Recovery
as-a-Service solution, drastically reduces complexity, cost,
recovery time, and business disruption in the wake of disasters and
cyber disruptions. Organizations now have clean environments with
multiple restore points to recover clean copies of their on-premises
vSphere data, to native AWS EC2, no matter what underlying storage
infrastructure it is, while ensuring data centers remain isolated
for investigation.
-- Data Resilience Score, within the Pure1 Data Protection Assessment,
underscores Pure Storage's trusted operations by providing better
transparency in the adoption of Pure Storage and industry-leading
data protection and backup partner technologies, while offering the
ability to assess entire fleet configurations against leading
practices.
-- Zero Data Loss Guarantee, across the Evergreen portfolio, provides
peace of mind that customers data will not be lost due to Pure
Storage hardware or software issues. In the rare case of any data
corruption, Pure Storage assures data protection with advanced data
recovery services for any hardware or software product-related
incidents, at no cost.
-- Enhanced Service Experience, Everywhere: With Pure Storage's AI-powered
asset and lifecycle management services and policy-based automation,
customers can achieve operational excellence, anywhere and on any scale.
-- Asset Management and Genealogy allows customers and Pure Storage to
jointly optimize Labor costs to run and operate storage. Customers
get full transparency to manage Evergreen assets, contracts,
subscriptions, and lifecycle, and get visibility into capacity,
energy, and rack space usage. Customers can also view how each asset
or subscription has evolved over time, including software updates,
ramps, expansions, and renewals, and gain insight into upcoming
lifecycle events such as EOL, upgrades, or contract expiration.
-- Subscription Lifecycle Operations: Customers now benefit from a
subscription viewer to understand when subscriptions require
attention and renewal, predictive tracking of capacity utilization
with actionable alerts to optimize reserve commit vs on-demand
consumption, and new SLA indicators to track how well Pure Storage
is meeting performance and efficiency SLAs. Customers can plan for
future demand, trigger in-app workflows to request quotes, or use
the new Pure1 Marketplace for a simplified subscription shopping
experience. Partners can take advantage of these capabilities via
APIs and early notifications of lifecycle events (EOL, renewal) to
deliver seamless procurement experiences to joint customers.
-- Policy-driven Upgrades take the guesswork out of choosing the right
Purity release and simplify fleet management. They help customers
strike the right balance between frequent upgrades and maintaining a
secure and supported storage environment based on their
organization's goals.
-- Pure1 Mobile App enables customers to get insights and alerts even
on the go as well as manage cases and get the latest information and
news from Pure anywhere in the world.
-- Guaranteed Energy Efficiency While Saving Money: With the only Paid
Power and Rack Space commitment in the enterprise Storage as-a-Service
market, and unique energy, density, and upgrade guarantees, Pure Storage
is not only committed to providing the most sustainable storage
solutions in the industry, but is also determined to make being green
easier and more affordable for global customers.
"Enterprises are challenged by an evolving business landscape - innovation is up, but so are data security threats, energy sources are expanding, but climate change must be addressed, and labor participation is at an all-time high, yet budgets are tightening and talent is harder to find. The introduction of Pure Protect(TM) //DRaaS, unique Pure1 capabilities for subscription lifecycle operations, and an industry-first sustainability commitment underscore Pure's pledge to deliver the most secure, smart, and energy-efficient storage services required by modern businesses." - Prakash Darji, VP and GM, Digital Experience Business Unit, Pure Storage
"Asset tracking and subscription management have long been challenges for any enterprise organization, creating bottlenecks, driving unexpected costs, and hindering productivity of our staff. The latest AI-powered asset management capabilities within Pure1 have enabled us to both improve consumption of our existing subscriptions, while transparently tracking SLAs, and effectively and accurately manage our storage infrastructure - from capacity utilization to renewals - from a single management platform." - Josh Holst, Vice President of Cloud Services, Involta
-- Register: Join us on November 8, 2023 at 11:00 AM PT to learn more about
Pure's secure, sustainable, and smart data storage
-- Blog: The Future Is Now, and It Secures Your Data and Budget
-- Blog: Introducing Pure Protect//Disaster Recovery as a Service (DRaaS)
Pure Storage (NYSE: PSTG) uncomplicates data storage, forever. Pure delivers a cloud experience that empowers every organization to get the most from their data while reducing the complexity and expense of managing the infrastructure behind it. Pure's commitment to providing true storage as-a-service gives customers the agility to meet changing data needs at speed and scale, whether they are deploying traditional workloads, modern applications, containers, or more. Pure believes it can make a significant impact in reducing data center emissions worldwide through its environmental sustainability efforts, including designing products and solutions that enable customers to reduce their carbon and energy footprint. And with the highest Net Promoter Score in the industry, Pure's ever-expanding list of customers are among the happiest in the world. For more information, visit www.purestorage.com.
Pure Storage, the Pure Storage P Logo, Evergreen, Pure Protect, Pure1, ActiveDR, ActiveCluster, and SafeMode are trademarks or registered trademarks of Pure Storage Inc. in the U.S. and/or other countries. The Pure Storage Inc. Trademark List can be found at www.purestorage.com/legal/productenduserinfo.html.
Leader in the 2023 Gartner Magic Quadrant for Primary Storage
Leader in the 2022 Gartner Magic Quadrant for Distributed File Systems & Object Storage
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SOURCE Pure Storage
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