Femovate Announces 30 New Early-Stage Femtech Startups for Its 2024 UX Design Sponsorship Program
Thursday, December 21, 2023
Launched in 2022 by Guidea, an award-winning UX design agency, Femovate helps femtech startups overcome funding inequalities, along with massive scientific and clinical data gaps through its $1 million femtech innovation sponsorship program
AUSTIN, Texas, Dec. 13, 2023 /PRNewswire-PRWeb/ -- Guidea, an award-winning, women-led UX design agency, today announced 30 new early-stage femtech companies for its 2024 UX design sponsorship program, Femovate, selected from 130 applications across six continents. Launched by Guidea in 2022, the Femovate program has invested more than $1 million in femtech innovation through its UX design sponsorship program, and elevates promising femtech startups by giving them the same kind of services that Guidea provides to the top Fortune 100 companies.
The global femtech market was valued at $51 billion in 2021 and is forecast to reach $1 trillion U.S. by 2027, according to FemTech Landscape Report. Research from the World Economic Forum found that women-focused research could yield an economic return of over 40 times its investment. Despite this rapid growth and massive opportunity for investment in the industry, research from McKinsey & Company revealed that due to bias surrounding the needs of women, femtech companies only receive 3% of all digital health innovation funding.
Experts in UX design and product strategy from Guidea will work closely with the 2024 Femovate companies to help them improve and accelerate the efficiency, usability and accessibility of their products. The complimentary services provided by Guidea will help burnish the credibility of the 2024 Femovate companies, putting them in a far stronger position to acquire new funding and media opportunities. UX design support may include researching and testing digital designs, identifying areas for differentiation in the market and collaborating with industrial designers and engineering teams to create user-centric products that exceed expectations, as well as delving deeply into the patient, provider and customer journey.
"Femtech is the industry that will change the world," says Guidea CEO and co-founder Theresa Neil. "We see incredible promise with the startups we're sponsoring while understanding the challenges they face bringing innovation to generally taboo health topics. Femovate can provide a small but powerful boost for these companies to jump to the forefront of femtech and bring solutions to millions of women globally."
The 30 companies selected for the 2024 Femovate program include:
BREAST HEALTH
-- Deeplook Medical: Revolutionizing radiology for cancer screening,
diagnosis, and treatment, with their FDA-approved, patent-protected
software. The shape recognition software accurately measures, segments,
and displays the density of soft tumor masses in Mammograms,
Ultrasounds, CT scans, and MRI images -- with just one click.
-- iSono Health: Transforms breast cancer screening by combining automated
ultrasound and artificial intelligence (AI) to empower women and
physicians with accessible and personalized breast health monitoring.
-- KnowBra: Uses AI and computer vision for post-mastectomy bra fitting.
The platform automates insurance claims and offers zero-touch fittings.
KnowBra's solution reduces discomfort, boosts confidence, and guarantees
a proper fit.
CARDIOVASCULAR
-- Armor Medical: A biomedical device company that dares to innovate better
health for all. The company's groundbreaking wearable device, Maternal
aRMOR, is revolutionizing early obstetric hemorrhage detection -
offering objective, real-time monitoring to enhance patient outcomes and
reduce healthcare costs.
CHRONIC CONDITIONS
-- Afynia Labs: Developer of an at-home screening test that will shorten
the path to diagnosis and treatment for endometriosis.
FERTILITY
-- PherDal Fertility Science: Stands at the forefront of innovative
reproductive healthcare, dedicated to transforming fertility assistance
with groundbreaking and accessible solutions. The company's flagship
product, the PherDal Kit, is a patented, sterile, FDA-cleared
over-the-counter option, meticulously designed to empower individuals on
their path to parenthood.
-- Plan Your Baby: A global fertility and pregnancy telehealth clinic
providing end-to-end clinical, digital, affordable, effective,
personalized and fast solutions for fertility and pregnancy-related
problems.
HORMONE HEALTH
-- Iameno: An end-to-end hormonal health management platform leveraging AI,
data and sciences to provide daily step-by-step personalized guidance
and action plans to women going through hormonal changes impacting their
physical, emotional and cognitive health. Our mission is to create a new
generation of women who are smarter about their health.
-- Impli: Developer of subdermal implants that monitor fertility hormone
levels frequently and in real-time so that clinicians can make better
decisions during the IVF treatment. Clinicians need more data points to
deliver precision care to move the dial on success rates and also
increase the safety of women.
-- Proov: A proactive fertility testing platform that helps couples
identify the leading causes of infertility at home. Proov is the only
FDA-cleared test to confirm ovulation at home. It combines simple
urine-based diagnostics with an easy-to-use app to give women a clear
view of their menstrual cycles and fertility status.
MATERNAL HEALTH
-- BB Imaging: A telesonography® provider that connects healthcare
facilities and their patients with remote, expert sonographers. By
combining a facility's existing resources with FDA-cleared and
HIPAA-compliant technology, TeleScan can bring high-quality prenatal
ultrasound care to all patients.
-- Ciconia: The first AI-based medical device that allows clinicians to
base critical labor decisions on accurate and user-independent
measurements, providing a safe and gentle process for both mom and baby.
-- EXO: A company battling disparities in women's health research and
treatment while enhancing the standard of care for maternal health.
-- Health Evolve: Brings care delivery closer to home and is the creator of
LAUREN, a digital health platform to help pregnant and postpartum women
manage their health, while receiving support from a personalized care
village outside of the walls of the clinic.
-- Partum: A hybrid clinic delivering the best of online and offline care
to women and families through the fertility, pregnancy, and postpartum
journey.
-- riskLD: A clinician-facing perinatal patient safety software platform
that has been developed to elevate situational awareness of inpatient
obstetric units and to improve outcomes for pregnant patients and their
newborns.
-- Villie: A platform that connects expecting parents with support from
loved ones through cash, gifts, and services while also helping brands
target moms by placing products in front of their villagers to drive
revenue.
MENSTRUATION
-- Joni: A menstrual care brand that's making organic and sustainable
products mainstream to make period care accessible for everyone.
ONCOLOGY
-- Cacta: Creator of MyLymphCare, a research-based home-monitoring solution
for early detection of lymphedema, one of the major side-effects of
breast cancer treatment. We empower women to monitor at home to catch
symptoms before they are visible, enabling early treatment that results
in a dramatically lower risk of chronic lymphedema.
-- Prosoma: A global medical company delivering digital healthcare
solutions for oncology, with a product portfolio that supports the
patient's mental and behavioral health.
-- Thyia: A digital health platform providing women with access to at-home
cervical cancer screening tests making cervical cancer a thing of the
past.
PELVIC FLOOR HEALTH
-- HyIvy: Provides data-driven medical devices that facilitate the
rehabilitation of the pelvic floor.
SAFETY AND PRIVACY
-- Epowar: A wearable technology to make women safer. The company recently
launched the first safety app that detects if the user is physically
attacked, alerting their chosen contacts, sharing live location data and
storing valuable evidence in the cloud.
UTERINE HEALTH
-- Nesa Medtech: A leading deep-tech medtech startup that specializes in
developing patented, scarless image-guided surgical solutions in the
field of women's health using advanced technology.
WOMEN'S WELLNESS
-- Bloomful: A diagnostic solution delivering streamlined, accessible
gynecological care to underserved women globally.
-- Celeste: Celeste's ExactRx is a medication diagnostic tool that
transforms traditionally diagnostic lab panels into actionable
medication safety and efficacy insights. Using AI-powered precision
medicine, it enables healthcare providers and payers to pre-emptively
assess how a patient will respond to medications and subsequently create
personalized adherence plans.
-- Girls First Finance: Girls First Finance (GFF) promotes equitable access
to education and financial services for vulnerable young women starting
in Africa who are otherwise at risk of exploitation to cover their
education expenses. Through its mobile super app platform, GFF provides
access to student loans along with tools focused on safeguarding,
financial literacy, career development and community support across over
a dozen features.
-- Health in Her Hue: A digital health platform dedicated to connecting
Black women and women of color to culturally sensitive healthcare
providers, evidence-based, culturally-tailored health content, and
community support.
-- Incora: Empowers women to meet their fertility and wellness goals by
providing actionable health insights using the Incora smart earrings.
-- NAWAT Health: A digital platform that provides Arab women access to
sexual and reproductive health educational programs and judgment-free
and pleasure-positive online care with diverse, trusted, and trained
sexual and reproductive health experts.
"The world is finally waking up to the staggering data that shows both the investment gap into women-led companies, women-centric innovation, and the huge untapped potential of both -- and some are taking real tangible action," said Ida Tin, CEO and founder of the women's menstruation-tracking app, Clue, who is also credited with coining the term 'femtech.' "I'm impressed with the caliber of the femtech companies I've been part of selecting for the 2024 Femovate cohort and the practical support they receive from Femovate."
Access the Femovate press kit here.
About Femovate
Femovate is a UX sponsorship program for early-stage femtech startups. Launched in 2022 by Guidea, acclaimed for their expertise in UX design and product strategy, Femovate is aimed at lifting up femtech founders who work in a sector that has been woefully underfunded. Femovate has already contributed over $1 million of UX and product services to more than 30 early-stage startups since its inception. Learn more at https://www.femovate.com.
About Guidea
Guidea is an award-winning, women-led UX consultancy with extensive product and design strategy expertise in medtech, IoT, wearables, population health insights, digital therapeutics, healthcare software and femtech. The team is a trusted partner to 20 Fortune 100 companies and dozens of innovative startups. Products designed by Guidea are used by more than one billion people worldwide, and more than 660 million users globally use innovative health products designed by Guidea. Learn more at https://guidea.com.
Media Contact
Mindy M. Hull, Mercury Global Partners for Femovate by Guidea, 1 415 889 9977, femovate@wearemgp.com, https://www.femovate.com
Allie Gavan, Mercury Global Partners for Femovate by Guidea, 1 415 9877147, femovate@wearemgp.com, https://www.femovate.com
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SOURCE Femovate by Guidea
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