Food Marketing Agency Ingredient Wins IACP Food Photography and Styling Award for Exquisite Tart
Friday, December 29, 2023
Leading award program renowned for celebrating the highest of culinary achievement recognizes team of photographers, food stylists, recipe developers and more
MINNEAPOLIS, Dec. 21, 2023 /PRNewswire-PRWeb/ -- Ingredient, a leading food marketing agency, is proud to announce its Cranberry Almond Tart has been honored with a prestigious Food Photography and Styling Award from the International Association of Culinary Professionals (IACP).
Ingredient, dedicated to elevating food and beverage brands, crafted the tart recipe for Dinner Bell Creamery, a Midwest dairy farm cooperative. In 2023, the agency developed 12 mouthwatering recipes to enhance the dairy cooperative's social media presence. To create this scroll-stopping dessert, the team leveraged a food and photography trend of using ingredients to create bold colors -- in this case, bright red cranberries. At the heart of this tart are two whole sticks of Dinner Bell Unsalted Butter -- one in the crust, and the other blended into the delicious cranberry curd.
"We were inspired by the NYT Cooking Cranberry Curd Tart for its bright color, smooth texture, and sweet-tart flavor," said Elsa Goldman, Associate Creative Director, Culinary at Ingredient. "We've seen vibrant colors popping up in food photography, like ube cheesecake, and knew the cranberry theme for this recipe was perfect just before the holidays. The sugar coated cranberries, toasted almonds, and mint leaves turned a plain tart into a gorgeous and unmatched centerpiece."
As the culinary world continues to evolve, Ingredient remains at the forefront, consistently delivering outstanding creativity and helping brands captivate their audiences. The IACP Award serves as a testament to Ingredient's unwavering commitment to excellence, and the agency looks forward to continuing to develop award-winning creative concepts for its clients.
Numerous team members played a pivotal role in the development of the award-winning tart and its captivating photography:
-- Jenny Salita, Senior Designer (Photographer)
-- Elsa Goldman, Associate Creative Director, Culinary (Art Director, Food
Stylist, Recipe Developer)
-- Neil Bertucci, Director of Culinary and Visual (Creative Director)
-- Laine Bergeson Becco, Lead Copywriter (Copywriter)
-- Susan Pagani, Creative Director, Copy & Brand (Creative Director)
"We're honored to have Dinner Bell as a long-standing client. Their commitment to high-quality dairy shines through in this award win. Our creative recipe development reflects their dedication, and we eagerly anticipate exploring new food trends together and serving up delightful surprises for butter enthusiasts everywhere in 2024," said Catherine GIllis, Chief Operations Officer, Partner at Ingredient.
For more information about Ingredient, visit ingredient.mn.
About Ingredient
Ingredient is a food marketing agency inspiring connections between brands and consumers. The team is built of experts in marketing strategy, creative, and culinary professionals to tell unique brand stories that build lasting relationships with consumers. Since 1994, Ingredient has led marketing and content strategies for iconic food brands, including both CPG companies and grocery retailers. With a deep commitment to understanding clients, their target audiences and channels, plus an in-house production studio and chefs on staff, Ingredient is the agency partner for delivering scroll-stopping work.
Media Contact
Eliza Kjar, Palmer Public, 1 7125517774, eliza@palmerpublic.com, https://palmerpublic.com
View original content:https://www.prweb.com/releases/food-marketing-agency-ingredient-wins-iacp-food-photography-and-styling-award-for-exquisite-tart-302019031.html
SOURCE Ingredient
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