New Skilled Nursing News Outlook Report Shows Operators Have Optimism for Occupancy Growth Even in the Face of Staffing Woes
Thursday, February 22, 2024
Results highlight the keys to growth and staffing in today's post-acute care landscape
CLEVELAND, Feb. 14, 2024 /PRNewswire-PRWeb/ -- Skilled Nursing News, a WTWH Media publication, has released the results of its 2024 Skilled Nursing Outlook Survey, identifying the top challenges and opportunities for post-acute care providers in the year ahead. Asked about today's hiring environment, respondents noted that staffing will continue to be the industry's top challenge, not recovering until at least 2025.
However, those concerns seem to be tempered by an increased optimism for the industry's short and long-term prospects, with respondents predicting occupancy rate growth and new technology advantages.
Skilled Nursing News conducted the survey in partnership with Net Health, a trusted source for specialized software solutions that empower restorative care providers across the continuum of care. The objective of the survey is to learn how providers are steering the industry to pre-COVID occupancy levels in a post-COVID world.
The results show the views of 123 post-acute care providers in a variety of leadership roles and organizations, painting a bold picture of the industry-wide sentiment in 2024 and beyond.
In summary, respondents indicated:
-- Staffing remains the greatest challenge for care providers in 2024.
-- Despite challenges, occupancy is projected to increase over the next 12
months.
-- Technology tools will continue to rise in importance and implementation.
"The year 2024 will pose a challenging landscape for skilled nursing professionals, yet optimism is increasing and providers are eager to drive growth," said Skilled Nursing News Editor Zahida Siddiqi.
Janine Savage, Division President, PointRight, Net Health, also shared her thoughts on the 2024 Outlook Survey:
"Since the COVID pandemic, we've seen major shifts in care delivery and provider sentiment across the healthcare industry, and post-acute care providers are absolutely feeling the strain - especially when it comes to staffing shortages," said Savage. "As occupancy levels begin to rise again, these providers will need solutions that can help them best serve patients even when they are staffing-challenged, and it's clear from the results of the survey that this is a major area of focus."
The survey was conducted online between November 20 to December 18, 2023. Access the full survey results here.
About WTWH Media and Skilled Nursing News
WTWH Media is an award-winning, digital-first B2B media and marketing company that connects brand marketers with targeted, hard-to-reach audiences of executives and practitioners. The company serves three core industry verticals including Engineering, Healthcare and Life Sciences, and Foodservice, Retail, and Hospitality. Skilled Nursing News is the leading source for news and information covering the skilled nursing and post-acute care industries. For more information on WTWH Media, please visit wtwhmedia.com.
About Net Health
Net Health's mission is to harness data for human health. We are a trusted source for more than 23,000 healthcare organizations across the continuum of care, and our specialized software solutions enable caregivers and their organizations to improve both patient outcomes and financial performance. Over 20 years of expertise in wound care and rehab therapy informs our electronic health record (EHR) software, patient engagement tools, and predictive analytics. Our technology platforms help administrators manage workflow, specialists engage with patients, and executives drive business growth. Net Health is a portfolio company of The Carlyle Group, Level Equity, and Silversmith Capital Partners. To learn more, visit nethealth.com.
Media Contact
Tim Mullaney, WTWH Media LLC., 646-321-5498, tmullaney@wtwhmedia.com, wtwhmedia.com
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SOURCE WTWH Media LLC.
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