WebsiteGear Logo Log In
New User? Sign Up
About | Contact | FAQ
  Home News Technology Software Products Wednesday, April 17, 2024 
Add Press Release News | News Feeds Feeds | Email This News Email


Global Digital Signage Market to Reach $44.72 Billion by 2030 Owing To Increasing Demand for Digital Advertising | Says Coherent Market Insights
Wednesday, February 28, 2024

BURLINGAME, Calif., Feb. 20, 2024 /PRNewswire/ -- Coherent Market Insights published a report, titled, Global Digital Signage Market, By Type (Video Walls, Video Screens (Transparent LED Screens), Digital Poster, Kiosks, and Others), By Component (Hardware, Software, and Service), By Technology (LCD, LED, and Projection), By Application (Retail, Hospitality, Entertainment (Stadiums & Playgrounds), Corporate, Banking, Healthcare, Education, and Transportation), By Location ( In-Store and Out-Store), By Content Category (Broadcast ( News, Weather, Sports, Others), and Non-broadcast), By Size (Below 32 Inches, 32 - 52 Inches, and Above 52 Inches), By Geography: Size, Share, Outlook, and Opportunity Analysis, 2023-2030. According to the report, the global digital signage market was valued at US$ 26.46 Bn in 2023 and is expected to reach US$ 44.72 Bn by 2030, exhibiting a compound annual growth rate (CAGR) of 7.8% from 2023 to 2030. Digital signage is electronic display screens that show multimedia content such as advertisements, information, and announcements. These signages are typically placed in public spaces, retail stores, hotels, restaurants, and corporate buildings to provide information to customers and employees.

https://mma.prnewswire.com/media/902389/Coherent_Market_Insights_Logo.jpg

Request Sample Report: https://www.coherentmarketinsights.com/insight/request-sample/6059

Market Dynamics:

The Digital Signage Market is expected to experience significant growth during the forecast period due to the increasing demand for digital advertising. Digital signage offers a dynamic and visually appealing platform for advertising, which enables businesses to attract attention and engage with their target audience more effectively. The ability to deliver targeted and personalized content through digital signage has become a preferred choice for advertisers, leading to the rapid adoption of this technology across various industries.

Digital Signage Market Report Coverage



     
     Report Coverage         
     
              Details


        Market Revenue in 2023                                                          
            $26.46 billion


        Estimated Value by 2030                                                         
            $44.72 billion



     
     Growth Rate                                                            Poised to grow at a CAGR of 7.8%



     
     Historical Data         
     2018-2021



     
     Forecast Period         
     2023-2030



     
     Forecast Units          
     Value (USD Million/Billion)



     
     Report Coverage         
     Revenue Forecast, Competitive Landscape, Growth Factors, and Trends



     
     Segments Covered          By Type, By Component, By Technology, By Application, By Location, By Content
                                   Category, By Size



     
     Geographies Covered     
     North America, Europe, Asia Pacific, and Rest of World


        Restraints & Challenges 
     -- High initial investments



     
     Growth Drivers            -- Increasing demand for customized digital signage solutions across different
                                   sectors

                                
     -- Increasing demand for 4k digital signage

Furthermore, the advancements in display technologies, such as high-resolution screens and interactive touchscreens, have enhanced the overall customer experience and effectiveness of digital signage. The ability to display high-quality and engaging content on large screens has proven to be more impactful in capturing the audience's attention and conveying messages effectively.

Additionally, the cost-effectiveness and flexibility offered by digital signage compared to traditional advertising methods have also contributed to its growing popularity. Digital signage allows businesses to easily update and schedule content remotely, reducing the need for printing and distribution costs associated with traditional advertising.

Market Trends:

Integration of Artificial Intelligence (AI) and IoT: The integration of AI and IoT technologies in digital signage is one of the key trends driving market growth. AI-powered digital signage systems can analyze audience demographics and behavior, enabling advertisers to deliver personalized and targeted content. The integration of IoT allows for real-time data collection, enabling businesses to monitor and optimize the effectiveness of their digital signage campaigns.

Interactive Digital Signage: The increasing trend of interactive digital signage is another significant development in the market. Interactive displays and touchscreens enable users to actively engage with the content, offering a more immersive and interactive experience. This trend has gained traction in various sectors, including retail, hospitality, and healthcare, as it facilitates better customer engagement and provides valuable insights into consumer preferences and behavior.

Buy now this Business Complete Report: https://www.coherentmarketinsights.com/insight/buy-now/6059

Market Opportunity:

The retail industry is one of the key drivers for the growth of the digital signage market. With the increasing competition in the retail sector, businesses are looking for innovative ways to attract and engage customers. Digital signage provides an effective solution by delivering dynamic and interactive content that can capture the attention of consumers.

In terms of the type segment, video walls are expected to dominate the market. Video walls are large display screens made up of multiple smaller screens, allowing businesses to create visually stunning and impactful displays. These video walls are commonly used in retail stores to showcase product advertisements, promotions, and brand messaging.

In terms of region, North America is anticipated to hold a dominant position in the digital signage market. This can be attributed to the high adoption rate of digital signage in the retail industry, along with the presence of key players in the region.

Key players operating in the digital signage market include Samsung Electronics, LG Electronics, Panasonic Corporation, Sony Corporation, and Microsoft Corporation. These players are continuously investing in research and development to introduce innovative products and gain a competitive edge in the market.

The hospitality industry is also emerging as a significant market opportunity for digital signage. Hotels, restaurants, and resorts are leveraging digital signage to enhance their guest experience and improve operational efficiency. Digital signage can be used for various purposes in the hospitality industry, such as displaying wayfinding information, promoting hotel amenities, providing real-time updates, and creating a personalized guest experience.

Recent Developments:

In June 2022, LG Electronics acquireed South Korean EV charger manufacturer AppleMango and subsidiaries GS Energy and GS Neotek. The acquisition will enhance the company's ability to develop advanced charging stations and integrate their in-house charging management system.

In July 2021, Intel Corporation partnered with Clevertouch Technologies to expand its product offerings by providing a diverse range of Intel-based products for customers and partners.

Ask For Customized Report As Per Your Business Requirement: https://www.coherentmarketinsights.com/insight/request-customization/6059

Key Market Takeaways:

The digital signage market is anticipated to witness a CAGR of 7.8% during the forecast period 2023-2030, owing to the increasing demand for interactive and engaging advertising solutions across various industries.

On the basis of type, the video walls segment is expected to hold a dominant position, owing to its ability to create impactful visual displays and attract customer attention. Video screens, digital posters, kiosks, and other types of digital signage solutions are also gaining traction in the market.

In terms of components, hardware is dominating the market, as it includes displays, media players, and other necessary equipment for setting up digital signage solutions. Software and services are also important components for managing and operating digital signage networks.

LED technology is expected to dominate the market, as it offers high brightness, excellent color reproduction, and energy efficiency. LCD and projection technologies are also being used in specific applications.

The retail segment is expected to hold a dominant position in the market, followed by the hospitality, entertainment, corporate, banking, healthcare, education, and transportation sectors.

In terms of location, in-store digital signage is more prevalent in the retail sector, while out-store digital signage is used for advertising and information display in public spaces.

Broadcast content category is dominating the market, as it includes live TV, news, sports, and other media content. Non-broadcast content, such as interactive applications and social media feeds, is also gaining popularity.

Below 32 inches size category is dominating the market, as it is suitable for small-scale applications such as display shelves and checkout counters. However, larger sizes above 52 inches are being increasingly used for public spaces and high-impact installations.

North America is expected to hold a dominant position in the digital signage market, followed by Europe, Asia Pacific, and the rest of the world. This can be attributed to the presence of key market players, early adoption of technology, and advanced infrastructure in these regions.

Key players operating in the digital signage market include Samsung Electronics, Daktronics, Exceptional 3D, LG Electronics, Panasonic Corporation, Sony Corporation, Leyard Optoelectronic Co., Ltd., Scala, E Ink Holdings Inc., Deepsky Corporation Ltd., Intel Corporation, and Microsoft Corporation. These players are focusing on product innovation, strategic partnerships, and mergers and acquisitions to strengthen their market position and gain a competitive edge.

Read complete market research report, "Global Digital Signage Market, By Type, By Component, By Application, By Content Category, By Size, By Geography, Market Size And Share Analysis - Growth Trends And Forecasts 2023-2030", Published by Coherent Market Insights.

Detailed Segmentation:

By Type:

    --  Video Walls
    --  Video Screens (Transparent LED Screens)
    --  Digital Poster
    --  Kiosks
    --  Others

By Component:

    --  Hardware
    --  Software
    --  Service

By Technology:

    --  LCD
    --  LED
    --  Projection

By Application:

    --  Retail
    --  Hospitality
    --  Entertainment (Stadiums & Playgrounds)
    --  Corporate
    --  Banking
    --  Healthcare
    --  Education
    --  Transportation

By Location:

    --  In-Store
    --  Out-Store

By Content Category:

    --  Broadcast
        --  News
        --  Weather
        --  Sports
        --  Others
    --  Non-broadcast

By Size:

    --  Below 32 Inches
    --  3252 Inches
    --  Above 52 Inches

By Region:

    --  North America
        --  U.S.
        --  Canada
    --  Latin America
        --  Brazil
        --  Mexico
        --  Rest of Latin America
    --  Europe
        --  Germany
        --  U.K.
        --  Spain
        --  France
        --  Italy
        --  Russia
        --  Rest of Europe
    --  Asia Pacific
        --  China
        --  India
        --  Japan
        --  Australia
        --  South Korea
        --  Rest of Asia Pacific
    --  Middle East & Africa
        --  South Africa
        --  GCC Countries
        --  Rest of Middle East & Africa

Find more related trending reports below:

Micro-LED Market, by Panel Size (Micro-display, Small and Medium-sized Panel, and Large Panel), by Application (Display (Near-to-Eye (NTE) Device, Smartphone and Tablet, Smart Watch, Head-up Display (HUD), Laptop and Monitor, Television, and Digital Signage), Lighting (Automotive Lighting and General Lighting), by Vertical (Automotive, Advertising, Consumer Electronics, Aerospace & Defense, and Others) and by Region (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa)

Display Calibration Management Tools Market, by Component (Software and Services [Managed Services, Professional Services, and Implementation services]), by Device Type (Standard Signage Monitor, Digital TV, Video Wall, and Professional Monitors), by Calibration Service Type (3D LUT Calibration, 3pt/6pt Calibration, and ICC Profile Based Calibration), by End-user (Media & Entertainment, Retail & QSR, Healthcare, Residential, Hospitality, and Transportation), and by Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa)

Flexible Display Market, By Display Type (OLED,LCD,EPD, Other Display Types), By Substrate material (Glass, Plastic, Other Substrate Materials), By Application (Smartphones and Tablets, Smart Wearables, Televisions and Digital Signage, Personal Computers and Laptops, Other Applications), and By Geography (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa)

Consumer Electronics Market, By Device Type: Consumer Electronic Device (Smartphone, Feature Phone, Tablets, Other TVs, Smart TV, Set-top Box, Personal Computer, Digital Camcorder & Camera, Digital Media Adapter, DVRs, Game Console, Printer, Other Consumer Electronic Device), Wearable Device (Smart Accessory, Other Wearable Device), Smart Home Device (Smart Kitchen Appliances, Security & HVAC System), By Region (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)

About Us:

Coherent Market Insights is a global market intelligence and consulting organization that provides syndicated research reports, customized research reports, and consulting services. We are known for our actionable insights and authentic reports in various domains including aerospace and defense, agriculture, food and beverages, automotive, chemicals and materials, and virtually all domains and an exhaustive list of sub-domains under the sun. We create value for clients through our highly reliable and accurate reports. We are also committed in playing a leading role in offering insights in various sectors post-COVID-19 and continue to deliver measurable, sustainable results for our clients.

Contact Us:

Mr. Shah
Senior Client Partner - Business Development
Coherent Market Insights
Phone:
US: +1-206-701-6702
UK: +44-020-8133-4027
Japan: +81-050-5539-1737
India: +91-848-285-0837
Email: sales@coherentmarketinsights.com
Website: https://www.coherentmarketinsights.com
Follow Us:
LinkedIn | Twitter

Logo: https://mma.prnewswire.com/media/902389/Coherent_Market_Insights_Logo.jpg

View original content:https://www.prnewswire.com/news-releases/global-digital-signage-market-to-reach-44-72-billion-by-2030-owing-to-increasing-demand-for-digital-advertising--says-coherent-market-insights-302065835.html

SOURCE Coherent Market Insights



Email This News Email | Submit To Slashdot Slashdot | Submit To Digg.com Digg | Submit To del.icio.us Del.icio.us | News Feeds Feeds

RELATED NEWS ARTICLES
Nav Supermicro Announces Upcoming X14 Server Family with Future Support for the Intel® Xeon® 6 processor with Early Access Programs | Apr 17, 2024
Nav Balluff Adds Next-Level Capabilities to Code Reader With IO-Link | Apr 17, 2024
Nav Green Hills Software, STMicroelectronics and Cetitec Collaborate on Delivering Configurable In-Vehicle Communications Platform for Automotive Zonal Controllers | Apr 17, 2024
Nav Electronic Warfare Market worth $19.4 billion by 2028 - Exclusive Report by MarketsandMarkets(TM) | Apr 17, 2024
Nav appCD Expands Infrastructure from Code with Azure Kubernetes Service (AKS) Support | Apr 17, 2024
Nav Wireless Broadband in Public Safety Market worth $126.9 billion by 2029 - Exclusive Report by MarketsandMarkets(TM) | Apr 17, 2024
Nav Writ Raises $3.8M Seed Round Led By Gradient Ventures to Help Companies Better Use Data for Key Decisions | Apr 17, 2024
Nav Clinical Communication & Collaboration Market Worth $4.8 billion | MarketsandMarkets(TM) | Apr 17, 2024
Nav Roadtrippers Selects Spot2Nite to Power Instantly Bookable Camping Reservations | Apr 17, 2024
Nav Weekly Recap: 13 Press Releases You Might Have Missed | Apr 17, 2024
NEWS SEARCH

FEATURED NEWS | POPULAR NEWS
Submit News | View More News View More News