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Oracle Adds New Generative AI Capabilities to Oracle Fusion Cloud Applications Suite
Friday, March 22, 2024

New capabilities for finance, supply chain, HR, customer experience, and beyond help organizations be more competitive, boost productivity, and reduce cost of doing business

LONDON, March 14, 2024 /PRNewswire/ -- Oracle CloudWorld -- Oracle today announced new generative AI capabilities within the Oracle Fusion Cloud Applications Suite that will help customers improve decision making and enhance the employee and customer experience. The latest AI additions include new generative AI capabilities embedded in existing business workflows across finance, supply chain, HR, sales, marketing, and service, as well as an expansion of the Oracle Guided Journeys' extensibility framework to enable customers and partners to incorporate more generative AI capabilities to support their unique industry and competitive needs.

"We are committed to delivering innovation that matters to our customers, and the combination of OCI, Fusion Applications, and the thousands of customers that use these applications daily enables us to continually improve our services and deliver best-in-class AI," said Steve Miranda, executive vice president of applications development, Oracle. "We have been using AI in our applications for several years and now we are introducing more ways for customers to take advantage of generative AI across the suite. With additional embedded capabilities and an expanded extensibility framework, our customers can quickly and easily take advantage of the latest generative AI advancements to help increase productivity, reduce costs, expand insights, and improve the employee and customer experience."

50+ Embedded Generative AI Capabilities
Built on Oracle Cloud Infrastructure (OCI) and leveraging its leading AI services, Oracle supports over 50 generative AI use cases that are embedded within Oracle Fusion Applications and designed to respect customers' enterprise data, privacy, and security. With OCI Generative AI Service, no customer data is shared with large language model (LLM) providers or seen by other customers. In addition, an individual customer is the only entity allowed to use custom models trained on its data. To further protect sensitive information, role-based security is embedded directly into Oracle Fusion Applications workflows that only recommends content that end users are entitled to view.

Newly embedded generative AI capabilities include:

Oracle Fusion Cloud Enterprise Resource Planning (ERP):

    --  Insight narratives: Help identify anomalies, variances, and biases based
        on pattern recognition. With AI-generated narratives, based on a single
        insight or multiple related insights in Oracle's Intelligent Performance
        Management (IPM) Insight, organizations gain richer context and
        actionable explanations to drive smarter decisions.
    --  Management reporting narratives: Help finance professionals explain
        variances and trends impacting the business. With generative AI-powered
        management reporting narratives and contextual collaboration for finance
        and operating functions, organizations can improve productivity and
        efficiently develop accurate reports.
    --  Predictive forecast explanations: Help finance professionals generate
        contextual commentary to explain forecasts produced by predictive models
        and key factors driving the prediction. With generative AI-powered
        explanations, organizations can help demystify the inner workings of
        predictive models, build trust and confidence in forecasts, and enable
        broader adoption of predictive forecasting models.
    --  Project program status summary generation: Helps program managers
        generate executive summaries using details drawn from projects and
        sub-programs. With generative AI-powered status summaries, organizations
        can improve project transparency by surfacing key insights and outliers
        and reduce time spent on preparing status reports.
    --  Project plan and proposal generation: Helps project managers generate
        tailored project plans based on opportunity details, similar past
        projects, and best practices. With generative AI providing key points
        and narratives to include in plans and proposals, organizations can
        reduce time needed to develop plans and improve operational efficiency.

Oracle Fusion Cloud Supply Chain & Manufacturing (SCM):

    --  Item description generation: Helps product specialists quickly generate
        standardized product descriptions that highlight SEO keywords. With
        generative AI support for item descriptions in Oracle Product Lifecycle
        Management, organizations can save time, reduce errors, and improve the
        overall quality of product descriptions to increase customer engagement
        and boost sales.
    --  Supplier recommendations: Help procurement professionals quickly and
        efficiently add suppliers to their organization's supply chain. With
        generative AI-powered supplier recommendations embedded in Oracle
        Procurement, organizations can use information such as product
        descriptions and purchase categories to identify suppliers, improve
        sourcing efficiency, help lower costs, and reduce supplier risk.
    --  Negotiation summaries: Help procurement professionals quickly generate a
        customized cover page summary for a specific negotiation. With
        generative AI-powered assisted authoring embedded in Oracle Procurement,
        organizations can accelerate negotiations, increase savings, reduce
        risk, and maximize supplier outcomes.

Oracle Fusion Cloud Human Capital Management (HCM):

    --  Job category landing pages: Help career site administrators quickly
        build high-quality landing pages for different job categories. With
        richer generative AI-built career sites in Oracle Recruiting,
        organizations can deliver tailored experiences for candidate audiences
        and increase candidate engagement.
    --  Job match explanations: Help candidates spend less time determining if a
        job opening is best suited for their background and career goals by
        presenting them with a summary of how well they fit a job. With
        generative AI providing immediate feedback in Oracle Recruiting,
        candidates can better understand where they may best fit within an
        organization.
    --  Candidate assistant: Helps candidates find answers to common questions
        about the company, benefits, and job-specific requirements in a simple
        conversational experience. With generative AI providing immediate
        answers in Oracle Recruiting, organizations can keep candidates engaged
        while reviewing career sites and job opportunities.
    --  Manager survey generation: Helps managers generate quick surveys for
        their teams with manager-defined structure and formatting. With
        generative AI in Oracle Cloud HCM's Manager Activity Center,
        organizations can get timely employee feedback to quickly inform actions
        and decisions.

Oracle Fusion Cloud Customer Experience (CX):

    --  Service webchat summaries: Help call center agents generate intelligent,
        concise, and clear summaries of customer chat sessions based on the
        transcription of the engagement. With generative AI creating
        high-quality summaries of chat interactions in Oracle Service,
        organizations can accurately track ongoing issues, reduce manual tasks
        for service agents, and improve the customer and employee experience.
    --  Assisted authoring for sales content: Helps salespeople improve
        productivity by generating customer success stories from closed-won
        account history. With generative AI quickly producing relevant
        supporting content in Oracle Sales, organizations can close new deals
        faster.
    --  Assisted authoring and recommendations for marketing collateral: Helps
        marketers improve productivity by providing subject line
        recommendations, email and landing page copy, and design recommendations
        that improve audience engagement. With generative AI supporting the
        development of assets in Oracle Marketing, organizations can improve the
        speed and relevance of marketing campaigns and optimize performance.

Generative AI Extensibility with Oracle Guided Journeys
Oracle Guided Journeys now provides an extensibility framework that allows Oracle Cloud HCM and Oracle Cloud SCM customers and partners to add their own generative AI capabilities that complement and seamlessly integrate with their existing Oracle Fusion Applications investments. As part of this framework, organizations can choose a preferred LLM provider to support their unique industry and competitive needs. With Oracle Guided Journeys extensibility, customers and partners can help accelerate innovation and respond to changing market conditions with greater speed.

Oracle Fusion Applications' generative AI services are powered by OCI, which hosts both prebuilt and custom models. Leveraging OCI Supercluster, which includes bare metal compute instances, ultra-low latency RDMA networking, and high-performance storage, OCI helps accelerates LLM training with the highest performance at the lowest cost. This allows Oracle to deliver the fastest AI innovation in the industry and attract the best enterprise-focused innovators, including Cohere, to build on OCI, further contributing to the innovation feedback cycle.

About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com.

Future Product Disclaimer
The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, timing, and pricing of any features or functionality described for Oracle's products may change and remains at the sole discretion of Oracle Corporation.

Trademarks
Oracle, Java, MySQL and NetSuite are registered trademarks of Oracle Corporation. NetSuite was the first cloud company--ushering in the new era of cloud computing.

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SOURCE Oracle



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