Vericast Names In-Store Media Platform "nCountR," Set to Open "Market Experience" Demonstration Center this Fall
Thursday, April 25, 2024
Unlike any other form of advertising, nCountR will help brands and retailers captivate target audiences at pivotal points in the shopping journey
SAN ANTONIO, April 17, 2024 /PRNewswire/ -- Vericast today announced "nCountR," the name of the company's in-store retail media platform, and its accompanying "Market Experience" demonstration center.
Vericast's nCountR is a digital platform disruptor that helps brands and retailers deliver the benefits of a traditional retail media network, but operating in the physical world where most retail transactions occur. Commercially available later this year, the advertising platform is designed to seamlessly integrate in-store digital programmatic advertising with digital screens, merchandising, data analytics, and measurement technology to create immersive customer experiences on location.
nCountR provides marketers with never-before-available opportunities to reach consumers in previously unreachable locations with new creative formats. It also allows brands and retailers to better utilize retail space near critical points in the physical store, providing new paths to drive revenue growth. The platform helps capture and influence consumers in the final stages of the purchase journey.
"Our research indicates retailers are enhancing the in-store technology footprint to personalize customer experiences," said Hans Fischmann, vice president and general manager of nCountR. "At the same time, structural shifts in the ad marketplace have turned in-store retail media into a powerful marketing channel. nCountR will empower brands and retailers to engage shoppers at decision time with contextual experiences through fully integrated display technology, measurement, and attribution. This enables marketers to fully track Return on Ad Spend (ROAS)."
Located in Austin, TX, the Market Experience will mimic a grocery store layout with nearly 1,000 square-feet of aisles and store shelving. The mock retail environment allows Vericast and its technology partners to test and certify components as well as demonstrate data analytics and advertising creative formats to marketers in-person.
The Market Experience is designed by Retail Fluent, a retail innovation, design, and decor firm in collaboration with leading technology, data, and IoT companies. Construction is scheduled to be completed this fall.
Last summer, Vericast announced a pilot of nCountR to modernize the retail experience and tap into the digitization of the physical store. Since then, Vericast has expanded to 168,000 total sites, nearly two thirds of which are grocers and convenience stores with access to more than 9 billion impressions.
To learn more about nCountR, visit Vericast.com.
About
Vericast is a marketing technology company that provides a data-rich approach to influence consumers and drive meaningful commerce. We power smarter activations for more than 15,000 clients in consumer packaged goods, financial, grocery, restaurant, retail, and more. Our decades of experience, advanced technologies, and broad solutions portfolio help companies reach audiences with precision and scale.
View original content to download multimedia:https://www.prnewswire.com/news-releases/vericast-names-in-store-media-platform-ncountr-set-to-open-market-experience-demonstration-center-this-fall-302118800.html
SOURCE Vericast
|
|
|
|
|
 |
Keep Up with Kitchen Trends | May 3, 2024
|
|
Streamlining the mRNA Manufacturing Supply Chain: Challenges and Solutions Provided by CDMOs, Upcoming Webinar Hosted by Xtalks | May 3, 2024
|
|
Notice of a Data Incident | May 3, 2024
|
|
CobbleStone Software Announces Their Contract Management Conference in October 2024 | May 3, 2024
|
|
World Wide Technology Raceway, Nation's Only Track Hosting Races for All Three of North America's Top Racing Series, Signs Second Five-Year Naming Agreement with World Wide Technology | May 3, 2024
|
|
Americaneagle.com Recognized by Crain's Chicago Business for Seventh Consecutive Year | May 3, 2024
|
|
XP League to Host 2024 North American Finals with Full Sail University in a Landmark Third-Year Partnership | May 3, 2024
|
|
VNET Files Its Annual Report on Form 20-F for Fiscal Year 2023 | May 3, 2024
|
|
VNET Publishes 2023 Environment, Social and Governance Report | May 3, 2024
|
|
Talkmap® Unveils Talkdiscovery® Version 8.3, Revolutionizing Contact Center CX with Advanced LLM Accuracy and Performance to Agent Desktops | May 3, 2024
|
|
|
