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Axel Springer and Microsoft expand partnership across advertising, AI, content and Azure services
Tuesday, May 7, 2024
The companies will leverage each other's strengths in digital publishing and technology to accelerate growth in the era of AI
REDMOND, Wash., and BERLIN, April 29, 2024 /PRNewswire/ -- Axel Springer SE and Microsoft Corp. have announced an expanded, multifaceted partnership across advertising, AI, content and cloud computing. The cooperation aims to leverage cutting-edge innovation to support independent journalism around the world.
The partnership will expand and deepen the existing cooperation on different levels. The existing adtech collaboration will be expanded to encompass POLITICO. Building on a mutual commitment to the principles and potential of responsible AI, both companies will partner to develop new AI-driven experiences for their users. In addition, Microsoft Start-MSN users will have access to more premium content from Axel Springer's news brands, and Axel Springer will migrate its SAP solutions to Microsoft Azure.
"In this new era of AI, partnerships are critical to preserving and promoting independent journalism while ensuring a thriving media landscape," said Mathias Döpfner, CEO of Axel Springer. "We're optimistic about the future of journalism and the opportunities we can unlock through this expanded partnership with Microsoft."
"This new generation of AI is transforming nearly every aspect of work and life, including how people search for and consume content online," said Satya Nadella, chairman and CEO of Microsoft. "Our expanded partnership with Axel Springer brings together their leadership in digital publishing with the full power of the Microsoft Cloud -- including our ad solutions -- to build innovative AI-driven experiences and create new opportunity for advertisers and users."
Key elements of the partnership
-- Extending adtech collaboration to the U.S.: Axel Springer will adopt
Microsoft Advertising?as its ad server solution, expanding its existing
partnership from Europe to the U.S. POLITICO will integrate Microsoft
Advertising technology as a comprehensive solution enhanced by Axel
Springer's adtech management and optimization layer AdLib. POLITICO will
also be integrated into the?Microsoft Advertising Network, allowing
advertisers to reach a broader audience.
-- Powering new AI experiences and monetization: Axel Springer will partner
with Microsoft to pilot new innovative AI-driven chat experiences to
better inform and engage their users with Axel Springer's journalistic
content. The cooperation will further fuel Axel Springer's ventures in
AI, building on projects such as the AI assistant Hey_, powered among
others by Azure OpenAI Service. In addition, Axel Springer will leverage
Microsoft Advertising's Chat Ads API for generative AI monetization.
-- Enhanced content offerings through Microsoft Start-MSN: Axel Springer is
expanding its Microsoft Start-MSN partnership to provide users with
access to more premium content from leading journalistic brands such as
Business Insider, POLITICO, BILD and WELT, reaching millions of users
across devices and markets.
-- Microsoft Azure expansion: In addition to extending its use of Azure AI
capabilities for AI innovation, the digital publisher will also
transform and migrate its SAP solutions?to?Microsoft Azure, the trusted
and secure cloud platform, to enhance scalability, reliability and
performance across its digital infrastructure.
About Axel Springer
Axel Springer is a media and technology company and active in more than 40 countries. By providing information across its diverse media brands (among others BILD, WELT, BUSINESS INSIDER, POLITICO) and classifieds portals (The Stepstone Group and AVIV Group), Axel Springer empowers people to make free decisions for their lives.
The company has successfully transformed from a traditional print media company to Europe's leading digital publisher. Through accelerated growth, Axel Springer aims to become the global market leader in digital content and digital classifieds. The company is headquartered in Berlin and employs more than 18,000 people worldwide.
About Microsoft
Microsoft (Nasdaq "MSFT" @microsoft) creates platforms and tools powered by AI to deliver innovative solutions that meet the evolving needs of our customers. The technology company is committed to making AI available broadly and doing so responsibly, with a mission to empower every person and every organization on the planet to achieve more.
View original content to download multimedia:https://www.prnewswire.com/news-releases/axel-springer-and-microsoft-expand-partnership-across-advertising-ai-content-and-azure-services-302128862.html
SOURCE Microsoft Corp.
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